If you are looking for the best way to grab the attention of your customers from a distance, you may want to invest in some high quality signage. Here’s where you can place signs outside your storefront for maximum effectiveness.

Along the Road

If you have driven along the highway, you have probably seen a lot of billboards asking you to stop at the next exit to get gas and food. This is great when it comes to catching the attention of drivers. In fact, according to Forbes, 71% of people look at messages on roadside signs. This is why many companies invest in installing signs along the road. If your store is near a highway or along a road with lots of traffic, you can get a lot of attention by placing high-quality signage on the road. This is a great way to draw customers to your business.

In Front of Your Storefront

Smaller outdoor signs placed by the entrance to your business can do wonders as well. The majority of businesses use blade signs. They are quite small and project out to the side of a building to grab the attention of passers-by. Along with blade signs, you can check out lots of other signage types that you can use at your storefront. All you need to do is find a high quality signage service to help you out. They will analyze your location and help you determine the best type of signage to place outside your business.

Above the Store

This is another great location to place your outdoor signage. Placing a business sign above your store draws attention to the store itself. This is the type of signage used by grocery stores and businesses like gyms to display their names and grab people’s attention. A sign above the store helps customers immediately recognize the name of your business and where it’s located. As you might imagine, it makes it easier for customers who know about your business to identify you.

These are some great locations to place your outdoor signs. You can also place signs in the parking lot. Lots of businesses do this, and it’s quite effective. Are you thinking of improving your brand awareness and capturing the attention of potential customers using high quality signage? If so, get in touch with us today at Shamrock Signs. We would love to help you out.

Business signs are a powerful marketing tool. As such, they should be part of your marketing strategy. According to Fits Small Business, the value of on-site signage is equal to 24 full-page newspaper ads every year. As you can see, your storefront sign is more important than you might have thought. Let’s take a closer look at why hiring a sign company should be part of your marketing endeavor and how a sign can increase your business traffic and sales.

Set Yourself Apart From Your Competition

Marketing plays a huge role in your company’s success, and your business’s sign can be a big part of your marketing tactics. You should know you’re not the only one trying to capture the attention of customers, so working with a sign company can help you stay ahead of your competition. They will make sure that the sign’s graphic design is done uniquely and in an appealing way. Your signs will reflect your business image and the message you want to get across. If you’re looking for a combination of graphics and lettering that stands out and brings people into your store, a sign company is a way to get this outcome.

Get the Type and Location of Your Signs Correct

The location of your business is one of the most important things to consider when it comes to being visible. However, if your business isn’t in a convenient location, it doesn’t mean you’re doomed. A great way to make your business visible is to throw in some neon signs outside your business. This will catch the attention of traffic and pedestrians. If you’re located in a crowded area with lots of competition, having your own sign and some amazing window graphics can help you make your establishment stand out. Window graphics and signs are a great way to display useful information. However, for the best results, you should work with a reliable sign company to help make your business stand out.

A sign company can help you position your business properly and stay competitive. Are you looking for a reliable sign company near you? Get in touch with our Shamrock Signs today. We would love to discuss how best to make your business more visible and visually appealing to potential customers.

Business signs are a powerful marketing tool. As such, they should be part of your marketing strategy. According to Fits Small Business, the value of on-site signage is equal to 24 full-page newspaper ads every year. As you can see, your storefront sign is more important than you might have thought. Let’s take a closer look at why hiring a sign company should be part of your marketing endeavor and how a sign can increase your business traffic and sales.

Set Yourself Apart From Your Competition

Marketing plays a huge role in your company’s success, and your business’s sign can be a big part of your marketing tactics. You should know you’re not the only one trying to capture the attention of customers, so working with a sign company can help you stay ahead of your competition. They will make sure that the sign’s graphic design is done uniquely and in an appealing way. Your signs will reflect your business image and the message you want to get across. If you’re looking for a combination of graphics and lettering that stands out and brings people into your store, a sign company is a way to get this outcome.

Get the Type and Location of Your Signs Correct

The location of your business is one of the most important things to consider when it comes to being visible. However, if your business isn’t in a convenient location, it doesn’t mean you’re doomed. A great way to make your business visible is to throw in some neon signs outside your business. This will catch the attention of traffic and pedestrians. If you’re located in a crowded area with lots of competition, having your own sign and some amazing window graphics can help you make your establishment stand out. Window graphics and signs are a great way to display useful information. However, for the best results, you should work with a reliable sign company to help make your business stand out.

A sign company can help you position your business properly and stay competitive. Are you looking for a reliable sign company near you? Get in touch with our friendly team today. We would love to discuss how best to make your business more visible and visually appealing to potential customers.

Good lighting is essential to any business, but it’s not always easy to get right. Off-the-shelf lighting fixtures can be ineffective and difficult to install, plus they often don’t meet the specific needs of your business. That’s where custom lighting comes in. Custom lighting is designed to meet the unique needs of a business, and it can be a great way to save money in the long run. Here are five reasons to invest in custom business lighting.

1. It’s Designed to Meet Your Specific Needs

Off-the-shelf lighting fixtures are mass-produced and designed to meet the needs of a general audience. This means that they might not be ideal for your business. On the other hand, custom lighting is designed specifically for your business. This means that the fixtures will be more effective and easier to install. Plus, custom lighting can be used to achieve a specific look or feel in your business. This can help you create a unique brand identity that sets you apart from your competitors.

2. It Can Make Your Business More Visible

According to Brandon Gaille, 85% of your businesses’ customers live nearby. This means that they are likely to see your business signage frequently or at least 50 times each week. Custom lighting can be used to make your signage more visible and ensure that potential customers notice your business. This not only makes it more likely that they will visit your business, but it can also help you attract new customers.

3. It’s More Energy-Efficient

Energy efficiency is important for any business, and custom lighting can be a great way to save money on your energy bills. Custom fixtures can be designed to use less energy and can be fitted with energy-saving features like motion sensors. This means you can save money on your energy bills and do your part to protect the environment.

4. It Can Increase Productivity

The right lighting can have a major impact on employee productivity. Poor lighting can cause eye strain and headaches, making it difficult to focus on work. Custom business lighting can be designed to reduce these problems and help employees stay productive. In some cases, custom lighting can even be used to improve employee morale.

5. It Can Improve Safety

Poor lighting can be a safety hazard and can increase the risk of accidents in the workplace. Custom lighting can be used to improve visibility and make it easier to see potential hazards. This can help you create a safer working environment for your employees. In addition to employee safety, custom lighting can also deter crime since well-lit businesses are less likely to be targeted by criminals.

Custom business lighting is a great way to improve your business’s look, feel, and function. If you’re looking for a way to make your business more efficient, productive, and visible, custom lighting is an excellent option. Call us today at Shamrock Signs to learn more about our custom lighting solutions. We’ll be happy to help you find the perfect fixtures for your business.

Are you curious about whether a lack of signage may harm your business? Without a doubt, the answer is yes! Lack of outdoor signage can negatively impact customer traffic and sales for your business. Don’t believe what we say? Let’s quickly look at some documented stats. The Sign Research Foundation reported that 61% of American customers could not find a business because of poor outdoor signage. From a business perspective, 60% of companies claimed that adding new outdoor signs or updating an existing outdoor sign resulted in a 10% or greater boost in sales. You may have neglected company signage in the past, but these statsics show just how important your business’ signage is. Here’s how a lack of outdoor signage can hurt your business.

Your Brand’s Awareness Among Your Target Market Declines

While your signage certainly encourages customers to visit your business, it also plays a crucial, if less obvious, role in preserving the recognition of your brand in your target markets. Even if passersby don’t instantly pause and head straight for your door, your signage helps them remember you’re there. This familiarity gradually fosters confidence and trust in your brand.

You Run the Danger of Alienating or Upsetting Your Clients

Due to a lack of outdoor signage, most businesses struggle to draw customers into their establishments and go overlooked as a result. If customers struggle to find your store when they want to buy something, they will undoubtedly become frustrated and dissatisfied. Making that initial impression when trying to gain clients or even sales is definitely not a good idea.

You Miss Out on Sales and Valuable Foot Traffic

Simply said, a lack of external signage will cost you sales. And the data doesn’t lie when we look at the numbers. 60% of consumers have reported that a lack of signage prevented them from entering a business, according to Sign World. You cannot afford to overlook the lack of effective outside signage given the amount of money left on the table from lost customers and sales.

Outdoor banners and signs have a purpose beyond simple commercial displays. They rank among the most important elements of marketing and advertising. Most businesses employ outdoor signage as part of their marketing plan to build their reputation as a reliable and respectable source. This is because outdoor signage can effectively reach a large audience without your company’s need to go to them. Are you ready to get started with personalized outdoor signage for your business? Give us a call at Shamrock Signs today!

There are several strategies to advertise a business. Signage is one of the tactics that many company owners find beneficial. Signage is an advertising and branding strategy that can increase your consumer base and referrals by up to 75%. Effective signage is vital because it helps a firm to draw attention to itself and create its brand. Signage is also less expensive than other kinds of marketing since it provides consistent exposure and can be utilized indefinitely regardless of the time of day. Techniques that can be used to incorporate branding into a business’s sign design are examined below.

Keep Your Signage Fresh

The most effective techniques highlight your brand’s innovation while improving the consumer experience. When establishing your branded signage plan, you must ensure it stands out from the crowd. The first thing you should think about is making this as eye-catching and memorable as possible. Ensure that you consider the parts of your branding that you want to include and any eye-catching exterior features that could grab potential customers’ attention.

Create Connection With Customers

To connect with your consumers, you must strike a fine balance between what your customers expect to see and what defines your business. Your clients’ emotional responses will be influenced by how your message is presented through your branded signage. A sign’s design is equally important. Potential clients are drawn to well-designed, aesthetically pleasing branded signs. Placement is also crucial. Customers should be able to see your sign from a distance and recognize it when they get close.

Create Consistent Branding

Consistent branding is important. You should ensure that any signage you create aligns with your entire brand. This might be a logo, typeface, slogan, or other visual elements. When you employ consistent branding, people will know your brand quickly, whether they’re checking your social media or one of your signage. While your marketing materials do not have to look the same, there should be underlying features that connect everything.

Get Professional Help

Finally, don’t feel compelled to do this alone. Some professionals have expertise in creating the perfect signage for a business. They can talk you through your company’s marketing goals and help you develop a successful branding strategy incorporating your sign design.

Branding is essential in sign design since it communicates a consistent message to potential customers. Do you need help with your business’s sign design? Don’t hesitate to contact Shamrock Signs today! We would love to help you improve your brand’s appearance.

Every business owner aspires to have their small business known in their locality. To achieve popularity, these businesses can use signage made by a local sign company. In a competitive business world, where small businesses must use every avenue to gain an advantage, the case for hiring a local sign company is compelling. According to the Small Business Association, signs are responsible for 50% of a small business’s new clients. Keep reading to learn about some advantages of hiring a sign company for your brand-new enterprise.

Local Expertise

Small businesses need to capture their local environment before reaching a bigger audience. There’s no better way to ensure that than to hand over their signage affairs to a local sign company with an excellent understanding of the targeted customers in a particular area. A local signage firm knows the best ways to brand your small business in a manner that is appreciated by local residents.

Excellent Customer Care

Better communication and first-rate customer service are two benefits of working with a nearby signage business. If they can speak with the signage specialist, a small business owner will have a better chance of getting what they had in mind. Additionally, local signage experts can go to the client’s store to express themselves better and guarantee the quality of their signs.

Fast Delivery

Since local signage firms are not as inundated with jobs on the global stage, they’ll deliver branding ideas quickly. You can also expect your orders to be filled quickly! At Shamrock Signs, we own our trucks and can handle any scope of installation.

Expansion of Network

Together, small businesses and local signage companies can create a wider network. Additionally, extending networks, making relationships, and meeting new people are shared goals of prosperous businesspeople. One must continuously establish new relationships, join forces with new parties, and market to new customers if they want to succeed in business.

Affordability

Small businesses do not often have the financial wherewithal to have more recognized signage companies take charge of their branding. With a local signage company, that stops being a problem. Talk to Shamrock Signs today about our different plans if you want to start a contract.

Do you need the services of a local sign company for promotional signs? Give Shamrock Signs a call today to discuss your next design or order.