The first thing a customer sees when they come to your storefront is your business’s sign. It tells them the name of the business and what services are provided. In many ways, it’s the first way that a business is marketed to the general public. In fact, over 50% of new businesses’ customers come in just from the sign. It’s important to invest in commercial sign design and to make sure that sign installation isn’t just done for the sake of doing it. Instead, engage high-quality signage instead. Here are three aspects to consider when looking into commercial sign design for your business. Continue reading →

The first thing that most people will see when they come to your business is its sign. It draws them in off the street and tells them what your business offers and is all about. In fact, 60% of customers have said that being unable to see a sign kept them from going into a business entirely. Either they didn’t know what was physically inside, or they simply wanted to avoid a business that didn’t take the time and effort to put up outdoor signage. This is where custom sign design comes in. Continue reading →

You should consider your commercial sign as a long-term investment in your business. A good business sign will be your number one sales agent, and a better one because it will sell your business all day and night. Marketing experts say that signage can generate an additional 75% to your customer base and referrals, making it an efficient advertising and branding tool. A sign is as good as its design. For your commercial sign design, you should trust a top sign company in Pittsburgh. Continue reading →

Whether you run a small or large business, it is very important to make sure that you are doing each and every thing that you can possibly do to grow your reach. With the competition that has come along with the modern world, it is natural to find yourself feeling nervous or worried about getting even more out of your business. The modern world brings some unique challenges for small and large businesses alike, but high quality signage can give your business the edge that it has always been in need of. With this simple guide, the team over here at Shamrock Signs will make sure that we walk you through some of the key ways in which high quality signage can help take your small or large business to the next level. Continue reading →

When it comes to choosing outdoor business signs for your small business, you should understand that there’s more to effective signage than slapping your logo on a sign. Outdoor business signs serve multiple purposes: they show your customers where to enter, they identify your business, and in some cases, they convey information about your hours, address, website, and phone number. Continue reading →

If you’re thinking of installing a business sign, you’re on the right path given that 79% of Americans remember a business based on the sign. Additionally, more than 70% of consumers associate the quality of a business sign to the quality of a business. The design and installation of your commercial sign will influence the value of your business sign. Sign installers will consider the following factors when installing your business sign. Continue reading →

Having the best quality signage is an investment in your business that has a decent ROI, given that 83% of business owners who install LED signs increase their overall sales. However, your business sign will only be as good as the local sign company you choose to design and install the signs. Therefore, you must pick a sign company with a reputation for designing and installing high-quality signage. How do you go about selecting sign companies for your business? Here’s how. Continue reading →

There is just no denying the fact that a small business operating in the modern world needs everything that they can get to make progress and get ahead. With so many different businesses, products, and services competing for the attention of the consumer, people have more options than ever before when it comes to spending their money. Outdoor signs are a great way for your small business to make sure that you stand out from all the noise. Here are just a few key examples of how outdoor signs can bring some immense value to your small business.

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If you own a company, you know quite well that your business signage is your face to the world. Signage is often the first impression that customers have of your business. In fact, the impact of custom architectural signage has been shown to be the equivalent of an annual total of 24 full-page newspaper ads in value and effectiveness. So, the next time you consult with a custom architectural signage company about creating signs for your company, here are five current trends to consider going with.

Go Durable

In today’s world, sustainability is a major topic. Creating custom architectural signage for materials that are durable and sustainable will reflect on your perspective and mindset as a business entity. Make sure the company that you are considering will use sustainable and durable materials and be proactive so that you know the entire process from raw the very beginning, such as which raw materials are used until the finished product.

Go Digital

A digital print is a fantastic option for signage because it can be custom prepared and created to fit in with the design of the building. Any element that you are interested in can be incorporated into the design! This type of high-quality signage will also say a lot about your connection with the latest trends in the business world.

Go Tactile

Natural elements such as wood, for instance, create a wonderful texture for custom architectural signage. There is something actually appealing to the eye in the use of natural materials such as wood and stone, etc. Elements that are colored and even engineered create an original presentation for your business, one that will definitely attract the attention of your potential customers.

Go Collaborative

One of the most innovative and lucrative ideas is actually to make an effort to find other businesses in your areas and see how they may work collaboratively with you. Perhaps this means working together for customer referrals, for instance. Or, it could be partnering with other companies in the area concerning obtaining materials or contacting other distributors. It also could be that you asked around to other businesses concerning their ideas and experience with different custom architectural signage companies. In each situation, whatever you find out will probably be of benefit, because you will know how local companies can compliment your business. And probably, someday, you will also be able to return the favor!

Go Biophilic

Lights, camera, action! It is true that the human eye is drawn to everything that is bright and sparkly, and custom architectural signage is no exception to this. But biophilic is much more than bright lights; it is actually a concept of custom lighting which incorporates nature into the design. Even a glimpse of a tree, or some other natural elements in your signs, provides interest to potential customers. You may even want to consider placing your signage near a window. When you are working with a company for your signs, look for one that incorporates this newest trend; elements that feature natural light materials that will make your signage stand out.

Summary: Custom Architectural Signage

Remember, before you decide on any particular company to do your signage make sure you ask about the details. For instance, check about sign repairs and make sure you know how fast business signs can be produced. Investing in good outdoor signage and custom signs for your business is a smart investment and one that should benefit your business in the future.