How to Get Potential Customers to Remember Your Business From Your Sign

There are a lot of ways to get potential customers to do business with you. You can have a great website, for example. You could post a lot of blogs that can attract a good amount of traffic. You could even do commercials. One of the best things to do, though, is to have a memorable sign that will stick with those people long after they see it in person.

In the United States, 79% of people will remember a business because of its sign, according to Small Business Bonfire. You want to be one of those businesses. Here are a few tips to consider.

A Big and Bold Font

Picking the right font is an important decision. You want to use a typeface that is heavy, which will get your message out in a very readable way. Think of fonts like Ariel, Bank Gothic, or Humanist, among others. The sign company you hire will be able to help you determine what’s best for your sign, too!

A Easily-Understood Message

You don’t want to have a novel on your business sign! Make your point in relatively few words, and do it using a large font so that people can easily read it and understand it whether they are walking or driving by. That will help it stick in their minds.

An Eye-Catching Design

The best way to ensure your fast business signs are eye-catching is to use high contrast. If your logo is dark, then you want it on a light background. That way, people won’t have to strain their eyes to figure out what your sign says. It doesn’t end there, though. You need to think about what color the wall that you’re going to hang this sign on is. If it’s a light one, then the sign will blend into the wall with what looks like a floating logo. Don’t make that mistake! Talk to the professional your hire to make fast business signs about what will work best.

These are just a few things to think about when designing your business’ signage. Here are Shamrock Signs, our experienced and professional design team will ensure you’re satisfied with our fast business signs! Contact us today to get started with this crucial project for your company.