If you want to attract customers and drive sales, commercial signage is a must. Business signs can provide valuable information to your customers about your products without having to consult salespeople. The right signs can attract 50% of the customers for a new startup business. Here are the five types of the best quality signage every business should consider.
Outdoor signage is crucial for increasing foot traffic into your business. It should do more than just announce who you are. The best quality signage gives visitors a reason to cross the threshold to find out more about what you have to offer. Outdoor business signs can be placed on sidewalks, windows, awnings, and entrances. Make sure your outdoor signs are visible to traffic walking and driving by.
Informational signage is important for helping your customer navigate through your business. If a customer can easily find what they want, it will make them more likely to return to your business in the future. These signs should be concise and easy enough to read that customers can understand the message with a quick glance. Use large and bold fonts with highly visible color schemes to capture the customer’s attention.
Persuasive signage is mainly used to advertise a specific product or promotion through attractive imagery and convincing language. These custom signs can influence a customer to interact and purchase a product they may not have noticed before. Using effective and persuasive messaging with these signs can increase brand awareness, improve retail sales, and create a higher perceived value for the advertised products.
Your business also needs to have signage that’s compliant with the Americans with Disabilities Act. These signs can help disabled patrons feel welcome and enjoy their experience. Place these signs wherever you offer accessibility by the way of ramps, parking, restrooms, and fitting rooms. Interior signs should also include Braille or tactile characters and mounted around 40 inches from the ground for easy access.
Mats can be used beyond promoting safety and cleanliness. They can also be used for informational and promotional purposes. You can use them to feature your logo for branding purposes or to navigate the customer to a sale product.
When investing in one of these five types of best quality signage, analyze them from a customer’s viewpoint to ensure clear messaging. Use this custom signage to establish a consistent brand indoors and outdoors. You’ll be able to increase visitors to your business and drive sales by leveraging these signs to your advantage.