A Short Glossary Of Common Signage Terms

sign installersDid you know that 83% of businesses that use LED signs saw an increase in sales? The creative use of signs to passively generate leads is a time-tested method for growing sales. Custom signs could have a huge impact on your business and will give you complete control of getting your brand in front of as many people as possible. When designing a sign you will find that there are a lot of terms surrounding signage. To understand the jargon used by sign installers, here is a glossary of common words and phrases. 


The way a sign looks. A sign would be called ‘aesthetic’ if people felt that it had a favorable appearance.


The use of bulbs and lighting in a sequence to create the appearance of movement on the face of the sign. 


Heavy duty electrified substance that secures and provides power to sign lighting.

Building Fascia

The exterior wall of a building. A great place to construct massive signs. 


Typically wooden signs that have had the logo or lettering carved into it. The carved wood is then painted over, often with gold or silver for shining emphasis. 


How easy a sign is to read. Make sure your sign is legible from a distance as well as up close. This is a much bigger factor in sign design than some might realize. 

Point of Purchase

A sign placement technique of setting signs next to products that show all of the information necessary to make a purchase. This information could include price markers, item description, and any information about what the price will get you. 


Electrical equipment sign installers use to turn current and voltage into elements of sign design.


Government permission for building a sign that is outside of the typically allowed sign guidelines. This normally involves a hearing in some capacity. 

When designing custom outdoor signs it is important to understand these terms. Many of them are relevant to both your sign’s aesthetics and its overall effectiveness. If you are looking for an inexpensive way to grow your business today, get in contact with us. We are the best sign company Pittsburgh has to offer, and we are eager to help you design your brilliant new sign.