Relocating a business is a big deal. There are so many details that need attention, but in the midst of this hustle and bustle, you can’t forget your signage needs. Getting fast signage will be an important step in setting up your new location. According to Brandon Gaille, 13% to 20% of the population moves each year, which means that companies have 13% to 20% new customers to attract each year via signage. Let’s take a look at why signage is so important when relocating your business.

Help Customers Find the New Location

When a business moves, it can be inconvenient to customers. Regardless of the steps you might take in order to ensure you inform customers of the move, you’ll still have a big percentage of customers who aren’t aware. This will lead to clients showing up at the wrong address, or not being able to find you. You need temporary signage at your old address that informs customers of the new location.

You will also need to have fast signage set up at your new location to ensure that customers are finding you with ease. Even if you have made them aware and they have the new address, if proper signage isn’t in place, then they may still find it difficult to locate the new spot. This could possibly lead to customers losing interest in your business.

Attract New Customers

Getting settled into a new location can be challenging, but one of the positive aspects of moving is that you now have access to new customers. The population of the new location may have never heard of your business before. This is why having new signage in place quickly, is vital. You want to be able to attract this new customer base as soon as you’ve moved in.

Use Temporary Signage

Even if you haven’t had time to plan out a new signage strategy to work with your marketing goals, that’s okay. Temporary signage is still important. You can work with a quality company near you to get temporary signage put up while you work on more permanent plans. Temporary signage will still attract new customers and help old customers find your new location.

Signage is a critical part of your overall marketing strategy. You want to work with professionals who understand this. If you’re relocating your business and you need fast signage, then please contact us today. We are here for your sign needs.