Is Old Signage Holding Your Business Back?

commercial sign design

Has your business’ commercial sign design faded through the years and left behind an old reminder of better times? Well, that’s a problem that could seriously impact your company’s overall success. It’s critical to work with a team of professionals to manage this issue to ensure that you get the high-quality support you need to keep your business operating smoothly and effectively.

Signs Are an Important Branding Tool

Your sign isn’t just a way for people to find your company but is a critical branding tool. A smartly located and displayed sign highlights your company, makes it easier to find, displays its branding, and improves your overall presence in your market. It gives you the chance to connect with more potential customers and improves your business’ appearance without costing you a lot of money in the process.

Poor Signs May Drive People Away

When you don’t have a great business sign, you’re doing yourself a grave disservice. According to FedEx, 60% of all buyers say that a lack of or poor signage stopped them from entering a business. That’s over half of all people on the market. Can you risk that kind of serious business loss? Of course not, which is what makes getting signage all the more important for your facility.

Upgraded Designs Can Help

By working with a commercial sign design team, you can enhance your signage and improve your business presence. For example, adding new and enhanced styles to your sign will make it stand out from your previous styles. Furthermore, it can ensure that your signage catches your customers’ eyes. The many benefits that this process provides make it more than worth your time.

Tips for Great Commercial Signs

If you plan on upgrading your signs (and you honestly should), make sure you integrate brand-appropriate colors and logo designs. Work off your old branding but enhance it with slight changes. Modernize your sign’s look by adding sleeker lines and more appealing fonts and shapes. In this way, you can create the best-looking sign for your business at a price that you can easily afford.

Working with a commercial sign design firm can help you get great results and improve your overall business experience. Furthermore, it can ensure that your signs are as attractive as possible and keep your company financially strong and secure for years to come. Please don’t hesitate to contact us at Shamrock Signs if you’re interested in this process and need help making the right sign choices.