Signage plays a key part for businesses, especially in the United States. According to Small Business Bonfire, 79% of Americans remember one based on seeing their sign. So, if you want to improve your first impression, you should strongly consider getting commercial signage. Here’s why:

Improved Visibility

Commercial signage will get people’s attention from close or far away. This impression on your business is important, whether they are walking or driving by. Then, with their attention piqued, they can come to take a closer look, and you may get business immediately. Think about the signs that get your attention when you are outside, and look to hiring a professional company that will captivate consumer’s attention.

Increase Brand Awareness

Your commercial signage is going to be out 24 hours a day. People are going to see it, and it’s going to become more familiar each time that they do. They will come to recognize it and know what your business is. When individuals encounter a specific need and your business addresses that need, they are likely to seek your services. A professional sign maker can help you create that perfect brand symbol and promote brand awareness.

More Impulse Sales

When consumers recognize your brand, their odds of making an impulse decision will increase. This is an extension of the previous point. When people see your signage and realize that you meet a need of theirs right then and there, they may make a purchase on the spot. Impulse buys are a valuable way to spread information about your company by word-of-mouth.

Better Communication

Put yourself in your customers’ shoes. Imagine driving past an outdoor business with a sign that leaves you confused about what the business offers. You wouldn’t want potential customers to feel the same confusion when they see your signage. That’s why it’s important to ensure your commercial signage effectively communicates the message you want to send. Consider working with a professional sign maker to create signage that clearly and compellingly conveys what your business is all about.

When you’re planning your budget for your outdoor business, you should create space for it for the sign. It’s something that can pay for itself in a short amount of time, especially if you have something creative and eye-catching. It’s an investment that’s worth making.

Are you an outdoor business located in or around Pittsburgh, PA? We can both install and repair commercial signage, including custom signs and custom lighting. Contact Shamrock Signs today to learn more about how we can help your business.