No matter what kind of work you do, signage shows your potential customers that you exist in the first place. Business signs do a lot to distinguish your enterprise. Using them can result in 75% more customers and referrals than you would get through other means. Here are three ways in which this happens.

Digital Signage Provides More Sales

Digital signs are a very modern take on business signs, letting you use computer monitors to advertise. Since digital signs are less static than other signs, they are less likely to fade into the background for your customers. You can have digital signs anywhere from inside your building to a billboard by the side of the road, which means a lot more people are seeing your advertisements for a lot longer. This brings in more customers and more sales.

Good Signage Results in Better Word of Mouth

Word of mouth advertising is one of the most valuable promotional tools you have. If a customer trusts you enough to recommend you to another person, that other person is likely to come to you. However, you need to get that original customer to value your service that much first. Good signage expresses the personality of your business, adding a touch of humor or class. People are much more likely to connect with you if they feel like there are people behind the business. So show both your humanity and your professionalism through your business signs.

Professional Signage Makes You Look Better

If you want people to hire you, they need to know that you’re a professional. No matter how good you are at what you do, bad or mediocre signage will bring your sales down. In order to grow your enterprise, you need to have professional business signs. They need to be appealing and easy to read. Invest in signs from a sign company in order to do this. You’ll spend money upfront, but get it back and more when people see the signs.

Business signs are an essential part of establishing and expanding your enterprise. They distinguish you as a professional and spread the word about your services to people who might not otherwise know you exist. So while you’re planning your business, make sure that you pay attention to your business signs.