If you own a business, you’re probably already aware that almost 80% of Americans remember a business based on its sign. But if you’re not keen on regular signage maintenance, your business could be suffering more than you know. So whether you need immediate sign repairs or you want to take preventative action, here are a few signage maintenance tasks to add to your to-do list.
We’re not talking about wiping it down with a wet cloth, either. When you have electrical signage in front of your business, it’s exposed to the elements 24/7. That means things like dirt, debris, and even bugs can make their way to the inner workings of your sign. While cleaning the outside is good from an aesthetic point of view, there’s nothing aesthetic about a sign that doesn’t light up or looks grimy from the inside. So make a point to schedule regular maintenance for your outdoor signage. Your sign installers will open it up, clear out any dirt or debris, and make sure everything is functioning as it should be.
The pictures of business signs with a letter that’s not lit up might be funny for the internet, but the reality is a lot more serious. If you have a sign that requires lightbulbs, make sure you change them as soon as you notice a bulb has gone out. A missing light or a darkened letter certainly isn’t funny for you, the business owner, who relies on your sign to bring in new customers. Even lighting above or below your signage should be changed when a bulb burns out. The idea is that your sign is visible at all times, without flaw.
Faded signs might be a cool find in an antique store, but you need your sign to be vivid and fully operational. Sign repairs involve more than just changing lights or cleaning up wiring. Sometimes signs need to be totally restored because they’re so faded from over-exposure to sunlight. If you want to preserve your sign for as long as possible, make sure you’re providing enough sun protection.
Investing in sign repairs can be an expensive venture. The key is to engage in regular signage maintenance so you need repair less often. Have questions about maintaining your signs? Let our team at Shamrock Signs help you out.