As a business owner, you probably understand the importance of effective promotion. If you want to advertise your company to the fullest, you’ll need to (at the very least) have some high-quality business signs that alert local residents to your presence in the neighborhood. Commercial signage might seem like a simple endeavor, but you’d be surprised by how many businesses make mistakes in this area. Avoiding those mistakes should be a top priority to ensure your own success. Here are just some of those missteps.
Large-scale outdoor signs should instantly communicate your brand and your message. Unfortunately, that message can easily be misunderstood if you try to say too much in a relatively small space. These kinds of commercial signage should essentially contain your business’s name, logo, and (in some cases) a tagline. Any additional elements will make your sign confusing to onlookers. Keep in mind that even if you stick to only three components, your sign could still have an overly complex design. Using a hard-to-read font, utilizing too many colors, or including overwhelming graphics could really muddy up your messaging. As a general rule, keep it simple and effective. There are other means you can use to communicate additional information.
If you want to grab the attention of people on the street, you need to make sure your sign is illuminated. That doesn’t necessarily mean your signage needs to contain neon colors, but it does mean you can’t rely on a sign that’s completely unlit. Remember that 83% of business owners that purchased LED signage noticed increases in sales. Your commercial signage may have built-in lighting elements installed or you may need to utilize separate spotlight-style bulbs to throw focus on your sign when it’s dark out. No matter what method you employ, you’ll just need to make sure that passersby can easily view your sign no matter what time it is. Otherwise, they may never even know you were there — and you will consequently miss out on foot traffic.
Your sign will be only as effective as its location. Don’t neglect to do your due diligence and figure out the best possible place for your signage. If you don’t, you might later realize that your sign was installed behind some obstructions like massive tree branches or it’s blocked from view on the major roadway. Take the time to survey the area surrounding your business from many angles to ensure that your intended placement will be easily viewed to everyone around you.
It’s understandable that you need to keep your bottom line in mind. But don’t forget that commercial signage is actually an investment in your business itself. Ultimately, your ROI on your signage will be quite high if you keep the aforementioned tips in mind and choose a reputable sign company. On that note, don’t be tempted to choose sign companies based on price alone. You will end up getting what you pay for — and if you’re paying less than the industry standard, there’s probably a good reason for it. That’s not to say you should pay more than you can feasibly afford, but it does mean you’ll want to consider far more than the final price when making your decision.
Now that you know the mistakes to avoid, you’ll have a better idea of what to include in your signage. To discuss your business sign options, please contact us today! We’d love to assist you in this process and make your organization stand out for all the right reasons.