Having a high-quality sign to represent your business is more important than you might expect. In fact, 70% of consumers suggest that the quality of a sign reflects the quality of the business itself. When looking for sign companies in Pittsburgh PA, you should pay attention to the various factors that determine the quality of a sign.
Signage is largely dependant on location. The whole point of putting up signs is making your brand visible. Whether you are implementing onsite signage or outdoor signage across town, you must ensure it is in a desirable location.
- Custom Lighting
One of the often underestimated aspects of signage is lighting. Your sign is a stationary object that generates passive interest and inbound leads. It could be active day and night, but not without lights. If you want the potential customers that are out at night to see your sign, you’ll want to have some sort of custom lighting Pittsburgh can see at all times.
- Brand Prominence
Making your brand imagery the focus of your signage is important for driving awareness for your business. Budget your sign space appropriately and allow for enough room to get your message across, but to highlight your brand as well.
What message are you trying to convey? Make it simple, straightforward, and actionable. People driving by signs don’t have time to ponder deeper meaning or untangle the web of words associated with your brand. If you have a confusing message or a sign with too many words, people will ignore it completely.
Coming up with a catchy slogan or creative idea for your sign might not be the easiest, but it makes a huge difference. When you look at successful signage, you’ll see all of the above, but the x-factor is always catchiness. Come up with something clever associated with your brand after doing everything else.
When consulting with sign companies in Pittsburgh PA, make sure they’re dedicated to bringing your vision to life. Getting the best outdoor signs is important, but knowing what you want and how you’d like to execute it is just as crucial to your lead generating success.