Despite the emergence of newer advertising methods, custom signs remain one of the most beneficial ways to market your business. According to SignWorld Business Partners, 70% of consumers believe the caliber of a business sign reflects the quality of the establishment it stands for. That customer mindset underscores why custom sign design is so important. Put together a lackluster concept for custom signage, and you could drive away customers. Learn more about the factors that matter below.

1. Content

The most important factor for your sign design is its content. What do you want it to say about your business? Do you only need the sign to draw attention to your location, or is it supposed to mention your products and services as well? Figure out the messaging so the pros can properly lay out the necessary elements.

Prominent elements of your custom signage should also align with the central elements of your business. Pros will include your corporate logo in your new sign. The colors featured should also be consistent with what your business presents to customers. Choosing slightly brighter variants of those signature colors may be necessary if the ones you selected are on the darker side.

2. Composition

Another element of custom sign design that warrants careful consideration is material composition. The choice of material matters because it affects durability and visibility. You don’t want to put up a sign that tears quickly because of what it could inadvertently say about your business.

Popular material choices for custom signs include vinyl and acrylic. Vinyl is especially popular because of its durability and ability to stick on different surfaces. More and more businesses are also using recycled paper because of its eco-friendly qualities. Fortunately, our professionals have years of experience creating signs on quality materials!

3. Contrast

Finally, pros will be mindful of the contrast present within your custom sign design. Contrast is an essential consideration because it affects readability. A lack of contrast in your custom sign may generate more confusion instead of interest in your business.

Getting the contrast right means balancing the colors in your custom sign. Don’t let any single color dominate the picture you’re presenting. Creating ideal contrast also involves harmonizing the lettering and design elements.

The professionals at Shamrock Signs will create a custom sign that properly showcases your business by following the tips detailed above. Contact us today to get started!