A quality sign can make your business stand out among many. That’s why it’s important to ensure your signs represent your brand. You can quickly make a stronger first impression with new outdoor signage for your small business. Read on to see how.

Unique Shapes

According to FedEx, 76% of consumers enter a store they’ve never visited based on the sign. Taking this probability into consideration, imagine how much traffic you would get if your sign had a unique shape, unlike others on the street. No rule says your sign has to be in the shape of a square or rectangle. Have unique shapes that mimic your logo or an item associated with your brand. For example, if you deal with perfume and cosmetics, a sign in the shape of a perfume bottle can quickly tell potential customers about the nature of your business. A sign in the shape of popular food items your restaurant specializes in can quickly draw in hungry customers.

Strong Door Decor

You don’t have to wait for the holidays to decorate your door. Quality outdoor signage can highlight your door and fit into the business’s overall design. Is your door made from wood or metal? Your sign can also be constructed from those materials to fit in. Your decorated door and a professional-looking sign provide an inviting entryway for a new customer.

Light Enhancement

An illuminated sign can make your business stand out. The right sign manufacturers can incorporate neon lights, LED lights, and colored lights into the signs or be installed around the sign instead.  As a result, people can notice your business from a farther distance.

Good Maintenance

One of the easiest things to maintain is your outdoor signage, which has to deal with the elements. Keep it clean and check on it after intense weather like high winds or snowstorms. Do regular dusting and dirt removal. When your sign appears unkempt, it doesn’t look good for your business. Constant upkeep of your sign leaves the impression that you maintain your business.

Your outdoor signs are an effective way of letting your small business make a good first impression. Our company handles signs, custom lighting, and maintenance of both in Pittsburgh. If you want to enhance your small business’s appeal for first-time customers, contact us today.