Branding is essential for creating a uniform company identity that people automatically recognize. You’ll use branding elements such as your name, logo, and social media hashtags on promotional items, especially your signage out front. Here are ways commercial sign design prioritizes your business brand.

First Impression

A professional sign on your business front can make a good first impression. A potential client can see a captivating sign from miles away, depending on the size and design. A sign that makes a good first impression can help increase revenue. According to Zenbusiness INC, signage is an advertising and branding tool that may generate as much as 75% of your customer base and referrals.

Professional Look

The professional appearance of your company goes beyond you and your staff’s clothes. Your professionalism shows up in how well you maintain your business structure, starting with your exterior features. When people approach your building, they may be turned off by an unkempt exterior and a sign that is hard to find. A quality sign can ensure everyone knows they’re about to step into a place of business. If you have a business in a residential area, a sign can ensure that people quickly recognize it as such.

Optimized Visibility

Is your business located on a busy street or one of several in a major city? A good commercial sign design can help it stand out from many other businesses in the same area. Your business sign can be larger than others and enhanced with lights. An illuminated sign can show off your company brand during bad weather, at night, and from a distance.

Unique Shapes

Have fun with unique shapes on your commercial sign. There aren’t rules that say a sign must be in the shape of a square or rectangle. Use a shape associated with your industry or the products you create. If you run a restaurant, make your branding stand out with a sign in the shape of a fork and plate or hamburger. It can also be in the shape of your company logo.

As you can see, you can use commercial sign design to prioritize your business brand. Take advantage of unique designs, durable materials, and better curb appeal with a quality sign. Our Pittsburgh-based company produces custom signs and lighting installations. To enhance your branding, contact Shamrock Sign Fabrication and Maintenance today for more information.