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sign repairs

How Professionals Fix Your Signage

sign repairsAs a business owner, never underestimate the value of a good sign. If your signs are dirty, broken, or malfunctioning, it’s time to see how professionals can fix them. According to FedEx, 52% of consumers are less likely to enter a store with poorly made signs. Here are some ways professionals can restore your image with sign repairs.

Cleaning

Sometimes, the easiest thing you can do is clean your sign. You’d be amazed how easily dirt, grime, and mildew can build up, causing it to lose its luster. Your sign professionals have access to the best products and equipment to clean your signage without damaging it. Once complete, your sign may look new again, even if it’s several years old.

Painting

It’s easy for color to chip off or fade over time, especially when exposed to UV rays or rain. A new paint job with high-quality sealants or professional-grade paints can protect your outdoor signage from these elements. Professionals know how to match the original color or replace it with new colors to match updated branding.

Repairs

Are there cracks, holes, or dents in your sign? Damage can be a liability issue, especially if it’s made of a heavy material. A damaged sign is more likely to fall or get blown away from heavy winds. From gluing to patching to welding, professionals know how to restore your sign to a functional and presentable state.

Tech Upgrades

Do you have the same signage from 20 years ago? Well, technology has advanced since then. Why not take your sign repairs to the next level by adding digital displays or LED lights to make it shine against the competition? If your business is in a busy area, such as Times Square or a similar space, you must do whatever you can to stand out, and an interactive sign with bright lights and colors is one way to do so.

Remember, signs are an ongoing way to advertise your business. They say a lot about your brand and are an easy way to bring in organic foot traffic. Represent your company in the best way possible by keeping up with expert sign repairs. For high-quality work, give our team at Shamrock Signs a call today! We look forward to assisting you soon.

Why You Need to Give Thought to Your Business Signage

Signage is an important, yet often underrated part of any marketing strategy. FedEx cites that 60% of consumers claim that the absence of a sign will prevent them from going into a store or business. This is a huge impact that could really affect your company’s success. Business signs work well on walls, windows, along sidewalks, freestanding as floor signs, and more. If you haven’t given much thought to the signage for your business, here are a few reasons why you should.

Brand Character

Your brand character matters. People like to see consistency in the branding you are using and this includes the signs on your property. Brand character includes the colors you choose, the types of fonts printed on your material, and the types of graphics you use.

If you have other types of marketing materials, such as brochures or indoor posters, your signage for outside should be similar. All of these details work together to create your brand. The wording that you use on these materials is also important and should be consistent across your materials. Some businesses also make it a goal to keep branding consistent both in person and online as well. If you have a website or social media outlet, be sure to keep branding consistent there as well.

Clear Messages

Signage is only a good thing if it’s clear, though. Poorly planned signage will not be beneficial to your marketing goals. This is sometimes seen when signs have too much information crammed into a small space. This will create what’s known as cognitive overload for the customer or potential customer. Cognitive overload happens when someone is bombarded with too much information too quickly. A poorly designed sign that attempts to provide too much information in an unorganized way will actually hurt your marketing efforts. Signage should be kept clean and simple. This is especially important for outdoor business signs, since this may be a person’s first exposure to your business.

Audience Targeting

In order for outdoor business signs to be effective, they need to be targeted to the right audience. Targeting the right audience can be accomplished through the look, feel, and messaging used in your signs. Targeting can be accomplished by paying close attention to any market research you have already done and then staying consistent with those ideas.

If you are looking for quality outdoor business signs, please give us a call today at Shamrock Signs. We specialize in creating quality signs to help promote your business or organization. Our team is ready to help you with all of your signage needs.

sign installation

Why Your Business Needs Professional Signage

sign installationWhen you run a business, you must be aware of your image. Luckily, an aesthetically pleasing sign can help with this. Here are some reasons why you need professional sign installation.

Attract New Customers

Did you know a good sign can help you bring in more customers? According to FedEx, 76% of consumers enter a store they’ve never visited based on the sign. Therefore, your business can experience organic sales and more customers just by having the right sign in place! As long as you’re in an area where your sign is visible, you have easy access to this type of ongoing marketing effort.

Branding

With so much competition, every business should consider its branding. Your overall branding includes your business name, logo, company colors, slogan, etc. When you design your business sign, you should include those aspects of your branding. Can you imagine a sign for Apple computers that don’t include the silver apple with a bite missing?

Curb Appeal

Curb appeal isn’t just for residential properties. When you own a commercial property, you want the outside to look as good as the inside. Even if the inside looks like a palace, if you don’t keep up your business exterior, you may detract people from coming inside. However, when you have a noticeable sign that you keep up-to-date by cleaning it and showing it prominently, you easily add to the aesthetic appeal.

Cost-Effective Marketing

Paying for advertising can take a nice chunk from your business overhead. The great thing about hiring professionals for sign installation is you only pay for it one time. Once you work with a sign service to design and display the final product, you can keep reusing it over and over again without paying additional fees. However, when you use traditional ads, you have to pay for the amount of time you run them.

As a business professional, don’t underestimate the importance of a good sign; it’s the first thing that people see if they’re unfamiliar with your business. It can bring you organic traffic and add to the overall aesthetics people associate with how you run your company. If you’re ready to take this step into such cost-effective marketing, contact our team today so we can get started on your sign installation project.

sign installers

3 Tips for Preparing Your Business for Sign Installers

sign installersDo you have a business and want people to remember you? Get a sign! 79% of Americans can recall a business that has a memorable sign, according to a recent study. So, you come up with what you think is a great one and have it produced by a reputable company. Now you’re going to have sign installers come to put it up. You want to be prepared, though. How do you do that? Read on.

Safety

Even if you’re hiring well-known sign installers, you want to make sure that they have done all their due diligence. You don’t want to leave anything to chance that could wind up costing you later. Ask them if they’ve done a site audit to ascertain that there are no hidden dangers like access problems, service issues, or underground utilities that could cause damage to not only your place of business but the surrounding ones.

This also includes making sure that they have a safety plan and that they have inspected all their construction equipment to make sure that it is all in good working order. You want them to prepare things to minimize any chances of accidents.

Research

You want to check out these installation companies. Go to some review websites and see what people are saying about them. How long have they been in business? It’s important to get the most skilled people to do this job so that the sign will look perfect and also be safe for people to walk under, too.

Preparation

You’ve ensured that the people installing the signs have done their prep work. Now it’s your turn. Look around your office building. Is there anything that could be dangerous? Any debris? Clean it up. The sign installers will get rid of any mess they make but don’t leave a mess for them to contend with. That could lead to injury. A little bit of extra work can go a long way.

These things may seem simple, but it is important that you do them. That way, you can be confident that the sign will be installed in optimal conditions. Then, you can admire them while you get more business! If you’re in need of sign installers, we can help. Contact Shamrock Signs today!

outdoor business sign

Outdoor Business Sign Options to Consider

An important part of your marketing strategy is visibility for your business. Signs attract almost half of new clients for a business, according to business expert Brandon Gaille. This means that the sign you choose is crucial to your overall success. Let’s look at some outdoor business sign options to choose from and some other important factors to consider.

Types of Signs

The first thing you should realize is that there are different types of signs to choose from. The type you choose will need to suit your particular property and purposes. There are two main categories of signs: primary and secondary.

A primary sign is usually the one that is used for branding and displaying your company’s name. You may also include the company logo to help new customers better recognize you. Under this category, there are also other types of signs to choose from. These include freestanding and building mounted.

A secondary sign will give additional details that help customers learn more about your business. This type of sign might include specific location information, products, services, or other crucial information that can help them make a decision. Keep in mind that secondary signs often need to follow guidelines established by the Americans With Disabilities Act in order to provide information clearly to all customers.

Other Considerations

In addition to choosing the type of signs you need, you will also want to consider other things such as lighting and placement. These can have a big effect on how others view the sign and how well it conveys your message.

Another consideration will be your local municipal codes and zoning regulations. These factors will definitely affect what types of signs you can put up and where you can place them. Before you start visualizing the perfect sign, you should look into these details. This can help you plan out your signage options. If you do this step last, you could wind up wasting time and money if you find out you can’t actually do what you had planned.

Budget

Another important factor to consider will be your budget. Purchasing and placing signs for your business should be considered as part of your marketing budget. You will want to do a little research to make sure that the types and placement of your signs will accomplish your goal so that you will get a good return on your investment.

If you are in the market for an outdoor business sign, please contact us today. Our team here at Shamrock Signs will take care of all these details and more!

custom lighting

How Can Your Business Benefit From Custom Lighting?

If you want a great way to boost your referrals by up to 75%, according to ZenBusiness Inc, get some signage. Having great-looking signs is only one thing, but adding custom lighting is also a fantastic option. Here’s how this key investment can boost your company’s earnings.

Improve Your Visibility

You want people to see your business, especially at night or during very cloudy weather. Investing in custom lighting will add something that will draw viewers’ eyes to your business in the event of darkness or cloudiness. It will definitely be an attention-getter, which is what you want.

Customize With Distinguishable Details and Colors

Custom lighting will really make your business stand out, especially when you choose eye-popping colors with the help of a professional sign company. Business signage can be programmed to change colors or include a prompt, for example. When you work with experienced sign makers, you can customize your lighting with unique features!

Improve the Overall Mood of Your Business

Ambiance can play a pretty big part in determining whether people are going to have a good experience. When customers come to your place of business, you want them to be in a good mood. Your custom lighting can help them feel cheerful before they even step inside. If you pick certain colored lights for indoor business signs, they will give the atmosphere a vibrant hue, which will lift people’s spirits. That could lead to more business, which will be beneficial for your bottom line.

Don’t Worry About Maintenance

Custom lighting and signage from a top company in the business sign industry will provide high-quality maintenance and repair services. While our signs are designed to hold up from even the toughest weather conditions, maintenance may be necessary every once in awhile. When this is the case, we are here to help!

These are just a few reasons why custom lighting is something that you should consider investing in for your business. With many different kinds of custom lighting available, you can rest assured our team here at Shamrock Signs can help you choose the best features and designs for your company. If you’re interested in learning more about custom lighting, contact us today to find out more.

repair signs

Why Might You Need to Repair Signs?

If you own a brick-and-mortar business, you know how important it is to keep a visible sign outside. Signage shows off your business name and lets people know where you are. Therefore, you should never let your sign become worn down or damaged. Here are some reasons why you should always repair signs as soon as possible.

Easy Advertising

A commercial sign is one of the few types of advertising that you pay for once and can keep reusing for an infinite amount of time. Did you know it’s a branding tool that can generate as much as an extra 75% of your customer base and referrals, according to ZenBusiness? Anyone may walk in off the street based on the nature of your signage and then refer your business to their extended network. When you don’t keep your signs visible and presentable, you waste all that potential organic foot traffic and revenue.

Visibility

Your sign illumination matters, especially if it relies on lights to be visible. It can also be distracting when sign lights are constantly flickering on and off. What if the lights go out completely? When people can’t see your sign, especially from far away, it fails to serve its purpose. Plus, if people notice your normally lit sign is now dark, they may mistakenly think your business is closed. Repair signs so customers don’t inadvertently walk or drive away thinking you’re not open.

First Impressions

Can you imagine going to a business with an exterior that has built-up dirt, mold, bird excrement, and other elements? Your sign is one of the first things people will see when they visit your business, and it goes a long way in making a first impression. A disgustingly dirty sign isn’t a good way to impress new customers. It may even turn off existing clientele, who may now think that the quality of your business has gone down if you’re skimping on regular upkeep.

Your commercial signage goes a long way in creating organic traffic and revenue. It’s also an important part of your curb appeal. Regardless of how organized and successful your business is, a dirty and unkept sign says the opposite about you. Don’t hesitate to call in our professionals at Shamrock Signs to repair signs when they start showing issues!

fast business signs

How to Get Potential Customers to Remember Your Business From Your Sign

There are a lot of ways to get potential customers to do business with you. You can have a great website, for example. You could post a lot of blogs that can attract a good amount of traffic. You could even do commercials. One of the best things to do, though, is to have a memorable sign that will stick with those people long after they see it in person.

In the United States, 79% of people will remember a business because of its sign, according to Small Business Bonfire. You want to be one of those businesses. Here are a few tips to consider.

A Big and Bold Font

Picking the right font is an important decision. You want to use a typeface that is heavy, which will get your message out in a very readable way. Think of fonts like Ariel, Bank Gothic, or Humanist, among others. The sign company you hire will be able to help you determine what’s best for your sign, too!

A Easily-Understood Message

You don’t want to have a novel on your business sign! Make your point in relatively few words, and do it using a large font so that people can easily read it and understand it whether they are walking or driving by. That will help it stick in their minds.

An Eye-Catching Design

The best way to ensure your fast business signs are eye-catching is to use high contrast. If your logo is dark, then you want it on a light background. That way, people won’t have to strain their eyes to figure out what your sign says. It doesn’t end there, though. You need to think about what color the wall that you’re going to hang this sign on is. If it’s a light one, then the sign will blend into the wall with what looks like a floating logo. Don’t make that mistake! Talk to the professional your hire to make fast business signs about what will work best.

These are just a few things to think about when designing your business’ signage. Here are Shamrock Signs, our experienced and professional design team will ensure you’re satisfied with our fast business signs! Contact us today to get started with this crucial project for your company.

Why Business Signage Is So Important

The most striking, visually appealing signage will bring customers to your company. In today’s digital advertising world, some business owners have put off getting the best quality signage for their brick-and-mortar establishments. This is a critical mistake. According to HuffPost, about 70% of consumers equate the quality of business signage with the quality of the organization itself. Here are three reasons why your company’s visual displays are so important.

1. It Brands Your Business

The visual elements of your company create a brand. Signage can keep your company’s name in the minds of customers. A vibrant, high-quality sign will tell consumers they can expect great things from your business, and they should remember the name. People are attracted to quality signs. About 60% of consumers report finding a business because of the signage. How many potential customers are you missing out on because you’re not effectively calling attention to your great organization?

2. Signage Communicates with Your Audience

The best quality signage communicates with your audience around the clock. It is an affordable way to state your message, provide directions, and announce your business to the world. The beauty of signs is that you pay for them once they are installed, and it continually creates an impression of your organization. You don’t have to keep investing in new signs for it to deliver a nice return. It is easy to communicate with foot traffic and others about your company. It is a cost-effective marketing tool.

3. It Gives Your Business a Competitive Advantage

Standing out among competitors can be as simple as having the best quality signage to draw attention. Signs, when done right, can make your business more interesting to consumers. Signs can provide a competitive advantage by drawing attention and conveying a valuable message that intrigues consumers.

A big part of your target audience likely appreciates signage. It helps to validate and legitimize your company to customers and other companies as well. Simple signage that is well done can help to build trust with customers and muscle out your competition.

Don’t miss out on all the benefits that signs offer your business. Your venture can grow and thrive when represented accurately and with reverence. If you’re looking to make a standout impression, contact Shamrock Signs today!

What Makes a Quality Business Sign?

Regarding custom signage for your business, it’s essential to go above and beyond to ensure your company has signage that attracts customers. Approximately 70% of customers say that the quality of a sign reflects the organization. What makes a quality business sign? We’ll go over everything that you need to know.

Quality Signs Reflect the Business

The sign is the first thing potential customers will see before heading into a business. They are the equivalent of a door greeter being the first person customers see. Signs are the initial handshake, which is why quality signs are important. Everything on the sign, from the colors to the design, should reflect the company.

Importance of Material

The material that custom signage is made of speaks volumes about your business. Putting up a cheap, hand-written sign says your company doesn’t stand proudly behind its services. Instead, invest in quality custom signage. This may include a chalkboard, LED signs, or professional signage for the windows.

Avoid Oversized Signage

When you take the time to pick out business signage carefully, it says that you care about your company and are confident customers will love it. One thing business owners need to consider is the size. Your sign should be large enough that customers can easily see and read it.

Send a Message

It doesn’t matter if customers can read your sign if it tells them nothing. For example, a sign that merely says the name of a company will only tell customers that one fact. Include details on the sign, such as a sale or what the business sells. Remember to make sentences short and clear so customers that are driving by can read them.

Quality Signs Stand Out

Signs the same color as the rest of the business often blend into the background. Customers walking and driving past the building typically won’t notice them. This also applies to signs that are inside the business. Instead, use colors that complement your organization’s theme but are still different. This ensures that everyone who passes your store recognizes your custom business signage.

It’s critical to ensure that every piece of your organization’s presentation is top-notch and designed with intention. Everything from the font to the colors will make an impression, so make sure it’s a positive one! Contact Shamrock Signs today to discover how we can help your company with high-quality signage.