Business signs for your store are crucial for attracting and retaining customers. However, it can be easy for many business owners to overlook this significance. In order to reach the right customers with the right message at the right time, high-quality signs are a must. Approximately 70% of consumers indicate that the quality of a store’s signs reflect the quality of the business. Here are four tips for the best quality signage for your store.
Consistency is an important factor when it comes to the best quality signage. Every store sign should incorporate your brand’s look. The colors and logo should always look the same even though the message may be different.
High-quality signage features simplicity in design. If there are too many visual elements on a store sign, it can create friction. The customer may be less likely to respond positively to a call to action on the signage. By keeping it simple, you can help your commercial sign design by making it more memorable. Use fewer words and make them legible from a distance.
You can have the best business sign in the world, but it’s not helpful if no one can see it. Choosing the right sign company can ensure the best installation and placement of your store signs. You need to make sure that your outdoor signage has the best custom lighting for easy visibility. Interior signage needs to be properly placed to help direct customers throughout your store.
The signs in your store need to be updated and maintained on a regular basis. If you haven’t replaced your signs in over five years, it’s time for an update. A few tweaks in the design can make a big impact on your customer retention and business revenue.
Creating the best quality signage for your store is essential. If you need assistance with your store signage, Shamrock Signs can help. Our professionals can work with you to create beautiful signage. We can help you overcome any challenges your business may face with your signs. Contact us today for a consultation.