Marketing will always be a crucial part of your business plan. Your marketing efforts can have more of an impact on your establishment than just about anything else. There are a lot of different types of marketing strategies that need to be incorporated, and one of those will be your signage. The signs that you purchase for your business are an important investment, and they go far beyond simple words on a board. Let’s look at some of the ways that custom signs and lighting can benefit your business.

1. Increase Your Brand Identity

In today’s marketing landscape, your brand identity is a huge part of your success. You can’t simply hope that brand identity will happen by accident; it’s something that needs to be crafted carefully over time. Every visual piece of marketing that you invest in will help contribute to that identity. This includes your social media channels, your website, and your signage. Getting signs and custom business lighting can make your company stand out among your competition.

2. Engage Customers

Marketing is similar to many other things in that if you don’t keep content fresh, it gets boring and easily forgotten. If you want to boost customer engagement, it’s a good idea to update signage occasionally. According to the University of Cincinnati, about 75% of businesses have changed their signs in the past five years. When your customers or community get accustomed to seeing the same thing day after day, they might easily start to block out the message you’re trying to send. New signs and custom business lighting could be the boost to get people engaging with your company again.

3. Improve Your Marketing Budget

Business signs are a very cost-effective way to market your business. You invest in your signage once, and it continues to spread your message and brand information every day. This is one type of marketing investment that keeps paying back for years to come!

4. Enhance Your Competitive Edge

Another benefit is that your signs and lighting can increase your competitive edge. When you use tasteful creativity with your signs, you’ll be able to stand out in the crowd of other businesses you compete with.

These are just a few of the benefits of having custom signs and lighting for your business. Contact our team at Shamrock Signs today to learn how we can assist with all your signage needs!