Outdoor signs help business owners tremendously, and they’ve been around for a long time. Unfortunately, there are still some common misconceptions floating around that people believe. Here are four of those misconceptions and the truth behind them.
Many business owners think that in order to have high quality signs, they need to have loads of information on them. This isn’t really true. In fact, your customers only need enough information on the sign to get them to the next step. That means you can put information as simple as your name and phone number and your audience can get the point. They will contact you if they require additional information.
Another common misconception about commercial signs is that they only work well for larger businesses. Again, this isn’t true. Whether you need a custom sign for your small barbershop or your farmer’s market stand, your sign will help your audience find you. Small businesses can benefit from high quality signs as much as bigger businesses do.
Some business owners think that having a sign is enough to drum up some more business. It is at first, but your sign will grow stale after a while if you don’t change the message. Your audience will learn to ignore your sign as it blends in with the background with a stagnant message. Changing up the message on your sign will help draw the attention of your audience and get them to partake in your call to action.
This one can be a serious bummer to many business owners who believe it. More than 70% of consumers indicated that the quality of a businesses’ sign actually reflects the quality of the business. So, if you think that most signs aren’t high quality signs, then you probably think that most businesses aren’t high quality either. The problem is that many lower quality signs probably stick out in your mind, but they aren’t the majority. You just have to make sure the quality of your sign reflects your business, and you’re good to go!
If you own a business, it’s time to throw these sign myths out the window. High quality signs can be wonderous for your business, you just have to make sure you do it right. Give us a call today if you’re ready to invest in a sign that can push your business to the next level.