No matter what kind of business you’re running, big or small, you need to first focus on actually getting people into your physical store. You could have the greatest product on the market or offer an amazing service, but if no one ever enters the building, what’s the point?

That’s where quality signage comes into play. With a nice, bright, and visually-appealing sign out in front of your shop, you can significantly increase your chances of having a much more successful year. Believe it or not, the value of on-site signage is actually equal to 24 full-page newspaper ads every year.

Here are some of the main advantages of utilizing quality signage for your business:

• • Plenty of custom sign designs — You don’t just have to throw a boring sign out front of your business. In fact, that will most likely cause more harm than good. But if you develop some quality custom sign designs, you can showcase your business and brand in a creative and original way, which prospective customers will surely respond well to.

• • Promote your brand — A sign isn’t simply enticing a passerby to walk into your business, it’s teaching them about your actual brand. Because your brand promise will be conveyed on each of your advertisements, you should make sure your signs are neat, bright, and conveys the high standards of your business.

• • Differentiation — An original sign will help your business stand out from the competition and help keep your company top-of-mind with consumers. Drive around some of your competitors and take a look at their signage or lack thereof. If they don’t have any signs out front or have boring sings, you’re already a step ahead, but it’s time to take advantage!

Still not convinced? What if you knew that wholly 60% of all consumers have reported that a lack of signage prevented them from even entering a business. Quality signage can be creative and easy advertising that not only works but works year-round — so take advantage of them! If you want to learn more about the importance of custom signage and want to have some of your own custom sign designs implemented for your business, give Shamrock Signs a call today.