Signs are far more important to business success than most people realize. After all, if you don’t have a sign advertising your company, how will anybody know where you’re located? Working with a sign company can ensure you get the best experience possible. Here are a few things that they can do for you to improve your operation and help you potentially make more money.

Install All New Signs

A sign installer can help you design, fabricate, maintain, and repair all your business signs. These include your exterior sign, indoor signage, and much more. These items help make your business seem more professional and create an attractive and fascinating exterior.

However, this process is critical because on-site signage is essential for advertising. According to Brandon Gaille, on-site signs equal 24 full-page newspaper ads annually. That’s a huge benefit, especially when installing other unique elements for your business.

Improve Your Other On-Site Advertising Options

A skilled sign company can improve your on-site advertising in many other ways. For example, they can install custom lighting, dimensional lettering, and LED displays. They can even install light boxes, lighted signs, movement signs, and pylon signs for your business.

These unique advertising opportunities are great because they help you stand out from your competitors. Just as importantly, they make your facility seem far more professional. As a result, it’s important to consider a great sign business whenever you’re looking to improve your marketing.

Ensure You Follow Proper Legal Guidelines

Did you know that you must follow specific rules and licensing requirements when putting up signs? Not everybody does, and they end up in serious legal trouble. As a result, it’s essential to work with a sign business that understands this process and how to execute it properly.

For instance, a professional can help you make ADA-compliant signs that follow all advertising rules. Just as importantly, it can ensure that your signs don’t break any zoning restrictions. Those are both major benefits that you shouldn’t ignore when you want to buy signs for your business.

All these benefits make a sign company a wise investment for any business interested in higher success. If you’re interested in signs and want to work with a company you can trust, contact us today to set up a consultation with our experts.

You may not think that the colors you use for your business sign matter, but studies have shown otherwise. In fact, color improves your business brand recognition by up to 80%, according to SmallBizGenius! Outdoor signage is one of the best ways to hook that customer, so here are some of the best colors for a business sign to consider for your own company.

Grabbing Attention

Bright colors are always a standout and can catch the eye easier than neutrals. A balance between a neutral and a bright color can create the best contrast so that the eye is naturally drawn to the sign and makes for a good readable product. You don’t want all neutrals or all bright colors, as that would make readability worse. By looking at a color wheel to see complementary colors and learning about color contrast, you are able to get attention from your color selection.

Working Color Contrast

Colors look different based on what they’re next to. Having one shade of blue next to several different colors would make you “see” that blue differently. This is the same no matter the color, as contrast makes a difference in how your eyes perceive the color. Testing out your color choices will make sure that your color will pop and not fade into the background. For example, a red would pop on a white background, get lost in an analogous orange color, and stand out a bit in a complementary color such as green.

Some of the Best Color Combinations for Outdoor Signage

A few color choices for good impact and visibility, easily read when going down the road, are these color combinations:

• White letters on dark blue
• Dark blue letters on yellow
• White letters on red
• Yellow letters on black
• Black or dark blue letters on white
• Red letters on light blue

A reputable signage agency will test your brand colors and let you see what it will look like in a mock-up before you agree with the final product. Their professional knowledge will ensure you have the best-looking sign for your business!

If you’re interested in taking your outdoor signage to the next level, let Shamrock Signs help. We’re here to put our years of service to work increasing your brand recognition and boosting your sales. Give our office a call anytime to talk more!

According to Signtronix, of the business owners using LED signs polled, 83% reported experiencing a noticeable increase in sales. If you want your business, commercial space, or property to get noticed, then LED signage is an effective tool. Another option to consider is the use of custom architectural signage. These types of signs are curated to meet a specific need and purpose. The following is an informative overview of this type of sign and how it can help boost your brand.

Wayfinders and Directional Signage

Interior spaces require some directional assistance for staff and visitors alike. Something as straightforward as a “This Way Out” directional sign is an example of custom architectural signage. ADA signage, put in place for safety, is another example of this type of signage. When you work with a custom sign company, your signage will not just convey important information, but it will also elevate your brand.

Eye-Catching Murals and Wall Coverings

If you’ve ever walked into a company’s reception area and been riveted by a larger-than-life mural or full wall covering, then you’ve been impacted by architectural signage. This type of signage is an effective way to make a statement while also putting your branding front and center. When the rest of the signage that’s associated with your business’s office space or building, the impact is even more impressive. A custom design and creative team can help you find the best image to relay the statement you want to make about your company’s brand and ethos.

Finishes for Glass and Exterior-Facing Surfaces

If the street-level surfaces of your building are bare, then you’re missing out on an amazing branding opportunity. In addition to providing passersby with information about your company, hours, and services, you can also create images that convey some emotional information about the company. You’re likely familiar with these giant images that encompass the entire height of the ground floor. They serve as advertisements and marketing tools. Creating images that direct potential customers to your business is more than achievable when you implement this tool. Don’t let empty space go wasted, use it to spread the word about your brand.

Interested in learning more about the ways that custom architectural signage can help give your brand a boost? Contact us today and let’s schedule a consultation to begin the conversation. We look forward to working with you.

Social media posts, podcast ad reads, and influencer shout-outs are just some of the modern advertising tools that are available to us. Those are effective for sure, but the same can be said for the more conventional tools. Working with a sign company and coming up with a custom banner can still pay huge dividends. How will a custom sign land you more customers? Its benefits are somewhat underrated. Learn more about them by continuing with the rest of this article.

A Custom Sign Will Help Your Business Stand Out

It’s highly unlikely that your business offers something unique in your location. Chances are you have at least a few competitors that are looking to lure in more customers as well. You can set your business apart from your competitors by posting a custom business sign.

Work closely with a sign company to create something that leaves a strong impression. Post it near your business and use it to grab the attention of potential customers. If you have competitors nearby, then you can gain favor over them by presenting a sign that more people will be drawn to.

A Custom Sign Will Bolster Your Brand

After starting your company online, you’ve decided to open a physical location so you can cater to more customers. Your brand may be recognizable online, but it may not be as well-known in the real world. Create a strong connection between your online store and physical location by getting a custom sign.

Put up a sign with your custom logo so interested customers will know they can drop by to pick up their favorite products. Unifying your brand presentation across all platforms can increase your revenue by 23%, according to SmallBizGenius.net. Take full advantage of this profit by partnering with a sign company.

A Custom Sign Increases Brand Visibility in Your Area

You should also consider getting a custom sign because of the impact it can have on your business’ visibility. That sign will be visible throughout your neighborhood and it will constantly invite people to visit. Even tourists will be inclined to pay a visit if you’re advertising something unique on your custom sign.

Unlike online ads, custom business signs are also visible to everyone in your area. You don’t need someone to search for businesses similar to yours to learn about your offerings. After they see the sign, they will know if you’re offering something they’re interested in.

Custom business signs are attractions that positively impact bottom lines. If you’re looking to give your business a distinct identity that’s available for anyone to see, then posting a custom sign will help you pull that off. Tell us about the vision you have for your custom signage and we’ll bring it to life! Give us a call today!

Custom sign design gets your business noticed. About 79% of consumers report that they remember a business because of its sign, according to BusinessWeek. It’s a great way to get your business the attention it deserves whether it’s on a highway billboard or above your storefront. You should avoid the following three common mistakes with custom sign design to ensure that you get all the benefits that business signs can deliver.

1. Unreadable Fonts

While decorative fonts look nice, they’re often hard to read. You may love a specific font, but that doesn’t mean that the general audience will love it or be able to scan it and receive the message. Avoid using fonts on your signs that are too personalized. Instead of heavily decorative fonts, choose a simple and easy-to-read font. Your sign will get more attention if everyone can read it.

2. Poor Color Choices

Contrast is everything when it comes to signs. Using two colors on a sign that blends make it more difficult to decipher and far less noticeable. Choosing the right colors that contrast well together is important. Don’t make the mistake of choosing a font color that blends in with the background color. Keep in mind that color is a potent tool in signage. Choosing the right contrasting colors will make your sign “pop” and help people remember it better.

3. Unrecognizable Focal Point

Every sign has a focal point, which is the area that draws the eye in. The focal point should direct the eye to the next message on the sign. Poor eye movement on the sign because of a faulty focal point can be a distraction. Instead of people viewing the sign entirely, they’ll walk away from it and only receive a partial message. This is one of the main reasons working with a custom sign design company is important. They have the experience to help guide you in making the right choices for your signage.

Signage is essential to your business. Getting professional help and guidance in designing a sign that will get people’s attention ensures you get all the benefits that great signage can deliver to your business. Call Shamrock Signs today to learn more about our custom sign design services!

Signage plays an important role for any business, group, or organization. Signs provide directions and information, and they get people’s attention. In fact, according to the Small Business Administration, a sign attracts about 50% of new customers to a start-up business. Professional sign installation is a must, so here are three reasons why business owners shouldn’t DIY this important investment.

1. Professional Installation Equals Professional Results

Signage is often your first introduction to new customers. You only get one chance to make a first impression, and professional sign installation ensures that your sign is installed properly and that it makes the right first impression. The right signage conveys important information about your business. Plus, there is an art to installation; professionals make it look easy, but it isn’t.

Installing a sign correctly takes a specific skill set and experience. It takes time to hone the skills needed to hang a sign properly. Installing a sign also takes special tools that can be expensive to invest in, so trust the experienced professionals instead!

2. It Can Be Risky

Signage often requires an electrical connection to light up the sign. Working with electricity is always risky if you don’t have the required skill set. A sign not connected properly to the electricity can become a fire hazard to your business.

Of course, electrical problems aren’t the only potential risk. A sign hung incorrectly can fall to the floor or ground and hurt people on the way down. A broken sign is expensive to replace and, of course, could leave you liable for any injuries or damage it causes.

3. Full-Service Support

Hiring the professionals for your signage means you get full-service support. A professional sign installation team will make it easier to maintain your signage. Most companies offer a full suite of sign maintenance and repair services. You can have the peace of mind that you need to focus on your core business responsibilities and not worry about your signage.

Choosing a professional sign installation service is the best way to get the business signage you need. Choosing the right sign company will ensure that your signage is expertly installed and gets your business the attention it deserves. Call Shamrock Signs today to learn more about your sign options!

Outdoor business signage is a crucial marketing tool for businesses of all sizes and industries. Here are five things you should know about outdoor signage for businesses: Continue reading →

Broken or deteriorating signs can cause serious damage to your reputation. According to Sight World, 70% of consumers indicated that the quality of a business’s sign reflects the quality of the business, so it’s important to keep your signs in good condition and represent your brand appropriately. Here are some signs you could benefit from sign repair. Continue reading →

Advertising generates sales. According to Zen Business, using signage as an advertising and branding tool can increase your customer base by up to 75%. To ensure you’re creating the best quality signage, look for these four standards when hiring a signage company.

Industry Expertise

The best signage companies will be able to demonstrate and prove expertise in their field. They should be able to provide examples of past work, have knowledge of the available fonts and graphics, and be ADA-compliant. A company’s ability to produce the best quality signage will be reflected in business awards, customer reviews, and previous big-name clients. They should also have excellent product support, quick troubleshooting, and easy access, especially if you’re working with digital signage.

Product Range and Formats

Your signage provider should be able to offer a range of products, sizes, and styles. A company with diverse options will be better able to help you create and implement a sustainable advertising strategy. Though digital signs can be updated instantly and display several messages, the best quality signage companies can help you identify the format that best suits your goals. Additionally, a company that can work in multiple formats eliminates the need for additional advertising contracts.

Competitive Pricing

Upgrading your signage can be an expensive project. However, with a comprehensive Return On Investment analysis, you can make sure you’re making an effective long-term decision. The best quality signage will bring in customers for many years, so knowing there will be a significant payoff can seal the deal. A good signage company will also offer you multiple designs, each with a different quote. Knowing your options and costs upfront will ensure you make the best decision.

Custom Solutions

Your business is unique and needs a sign that fits your goals, format, and appearance. A good signage company should offer a range of designs and solutions that meet your needs. They should not use stock images for your advertisements but create custom artwork and designs that fulfill your vision. You should have access to the design process, and they should be happy to help and communicate throughout the production process.

Professional signage companies strive to create the perfect sign for your business. With a customer-oriented design process, Shamrock Signs can ensure you’re boasting the best quality signage! Give us a call today to get started.

How much thought are you giving to the color of your custom signage? According to Brand Watch, the color of your custom signs can improve the recognition of your brand by up to 80%. This fact shows color is a powerful ally in marketing. Here are three tips to ensure that you are choosing the right colors for your custom signage.

1. Consider the Message You Want to Deliver

Colors evoke emotions and have meaning. Psychologists have spearheaded several studies to understand better how colors affect consumers’ buying choices. For example, using green in your custom signs can send the message that your company is a supporter of nature. Using purple in your signage tells consumers your brand is creative. Using gray in your signage can signal that your company is sophisticated. The colors that you use in your signage can help define the message you want to send about your brand. Consider your company’s culture when choosing colors to use in your signage. The right colors will send the right message about your brand.

2. Don’t Choose Your Favorite Colors

One of the mistakes business owners make is using their favorite colors for their business signage. Sometimes using your favorite colors works out. Other times, it doesn’t. Consider two colors that contrast. For example, a dark background with lighter text and graphics. The colors should contrast to get the consumer’s attention, but they should also complement each other. Warm colors on a sign will invoke feelings of reliability and trust. Cool colors will invoke feelings of professionalism. Some good color combinations for signage include:

• Black and white
• Purple and yellow
• Blue and white

Many color combinations work together well. Sticking with two colors ensures that consumers receive information without being overwhelmed.

3. Choose Colors Consumers Will Remember

Signage becomes associated with your brand. You should use the same colors in the signage that you use in your logo. The colors you choose for your custom signage should sync with other marketing materials. Consider this, does anyone on the planet not associate a yellow arch with a red background with Mcdonald’s? Those two colors will always be associated with the McDonald’s brand. You too should choose colors your customers will remember.

Choosing the right colors for your custom sign is essential. Luckily, the right sign company will help you make the best decisions regarding color, font, and style for your custom signage. Call us today at Shamrock Signs! We look forward to working with you.