Have you ever seen a sign that seems, well, homemade? Unless it was for a lemonade stand, you probably questioned the professionalism of the business. After all, modern companies opt for custom signage created by experts, not signage that appears hastily put together.
If you’re waffling about investing in all areas of custom signage, remind yourself of all those DIY signs you’ve seen. Yes, you’ll pay a little more for the best quality signage, but you’ll also attract more traffic. Around seven out of 10 highway travelers read the messages they see on commercial signs, so don’t cut corners with yours.