Did you know outdoor business signs can attract half of a business’ new customers? Not only is it helpful to have outdoor business signs, but it is important to maintain the appearance of the sign because it presents the first impression of the business. About 60% of consumers say a lack of good signage has stopped them from entering a business.
Advertising for your business requires both diligence and innovation. Commercial signs have always been an excellent way to get your name out there, without costing you exorbitant amounts of money. But even if you think you might benefit from using the services of sign installers to grow your business, you have trouble getting started. Follow these three tips to improve your odds of placing successful commercial signs to market your business, products, and brand:
Commercial signage is a mission-critical need for any business as it helps you communicate with your customers in a manner that contributes directly to your goals. To demonstrate, 71% of people check out roadside signs that are set up to advertise various offers. Organizations at every level need to put up commercial signs—as cost-effective advertising for small businesses and as a means to maintain customer touchpoints for big-budget companies.
Do you know that 79% of Americans will remember a business depending on its sign? Commercial signage is an essential component for any successful business. Without a custom sign, your target audience will not know about your existence. Before we delve into the benefits of commercial signs, let’s first talk about the characteristics of a good sign.
The Role of Good Sign Companies in Pittsburgh PA
A good sign company understands the importance of producing high-quality signs. A sign is comparable to a handshake. The quality of the handshake gives off the first impression of a person just as most consumers pass judgment on a business based on their outdoor signage. High-quality signs placed outdoors have the power to attract half of a business’ new customers based on their appearance alone. To encourage even more consumer traffic, there are different types of signage and styles that can be implemented throughout the business’ storefronts. Continue reading
Hiring a company that specializes in commercial sign installation can be an excellent marketing move for your business. Not only do traditional outdoor signs help you maintain your brand presence in your community, but they also attract new customers and spread your name through word of mouth. But, if you’re looking to hire a sign company, you should be certain that you’re working with experienced professionals. Follow our simple guide and you’ll be well on your way to finding the right high quality signage for all your business needs.
Whether it’s interior or exterior, custom architectural signage is a method of marketing that is designed to elevate your brand. If you’re looking to grow your business, here are four considerations you must look into before you make a contract with a custom architectural signage company.
As a business owner, investing in signage is an integral part of your business, but when the signs stop working, it can take you some time to decide on when to get them fixed. What you might not realize is that 85% of your company’s customers live within a five-mile radius of your business and are likely to see your business sign at least 50 times or more every week. This makes it necessary to have your signs repaired to maintain your company’s image. If you are still on the fence, here are a few reasons why sign repairs should be a priority.
A lot goes into starting a new business, you have to take into consideration what your product is, who your target customer base is, and how you are going to advertise and entice those potential customers. There are many different ways to advertise, which means there are many ways that you can grow your business. The use of social media platforms and online advertising is one way to draw in new customers. You may also advertise your services through print ads in magazines and local newspapers. As focus tends to be on social media or online advertising and print ads, it’s easy to forget that business signs and commercial signage are great ways to draw potential customers in and can lead to business growth. There are many benefits to using custom signage provided by skilled sign companies to grow your business; these include increased visibility and customer traffic, cost-effective advertising, and promotional value.
As technology continues to march forward at a relentless pace, many people wonder if or when certain aspects of a business will no longer be viable. For example, are business cards still worth it (we say yes)? Business cards were originally used as a way to give someone a quick reference to your business and convey important information (name, phone number, address, etc) With smartphones putting the internet in a person’s pocket, are business cards even worth it? What about business signage? Do you really need a sign company or sign installation? Is business signage worth it or should you just focus on a website? (hint: do both)