Category Archives: Blog

3 Benefits of High-Quality Sign Repair

 

Do you want to make your business stand out from the others? While consumers remember a great selection of merchandise and fantastic customer service, they also remember the sign of your business. According to Event Industry News, 75% of them have bought something due to high-quality signage. You’ve got to keep your brand looking great – which is why you will need repairs. Here are three benefits of getting high-quality sign repair:

1. Safety

You might be tempted to try to fix a sign yourself. That can be very dangerous depending on the type of sign and where it’s located. If it’s high up, you risk having an accident or hurting yourself. Opting for a skilled professional with experience in these types of repairs is necessary, as they possess the required equipment to complete the job effectively.

2. Correctness

When it comes to sign repair, it’s best to let professionals do it. They will have the sign looking new. Even though you might not injure yourself in the process, there’s still a risk that things might not turn out as expected. The last thing you want is a sign that sticks out like a sore thumb and ruins the look of your business. When the professionals are finished, you won’t be able to tell that something was wrong in the first place.

3. Efficiency

If you tried to do the repair yourself, it would likely take you a lot longer to complete. That’s because you’re also trying to run your own business among other things. Trying to fix a sign takes away from that, and you won’t be able to devote your full attention to other tasks at hand. When it comes to signage professionals, this is their area of expertise. They will devote their time and efforts to your business, ensuring the process will get done efficiently and effectively.

Your signage is an important part of your business, so you need to have it looking and working correctly at all times. Otherwise, customers might think you’re not running your business right. Having it repaired is an investment in your future that is well worth paying for.

Are you a business located in Pittsburgh, PA? Do you need your sign repaired? We can do that, along with other services like making commercial signs, custom signs, and custom lights. Contact Shamrock Signs today to learn more about our products and services.

Improve Your Outdoor Business With Commercial Signage

Signage plays a key part for businesses, especially in the United States. According to Small Business Bonfire, 79% of Americans remember one based on seeing their sign. So, if you want to improve your first impression, you should strongly consider getting commercial signage. Here’s why:

Improved Visibility

Commercial signage will get people’s attention from close or far away. This impression on your business is important, whether they are walking or driving by. Then, with their attention piqued, they can come to take a closer look, and you may get business immediately. Think about the signs that get your attention when you are outside, and look to hiring a professional company that will captivate consumer’s attention.

Increase Brand Awareness

Your commercial signage is going to be out 24 hours a day. People are going to see it, and it’s going to become more familiar each time that they do. They will come to recognize it and know what your business is. When individuals encounter a specific need and your business addresses that need, they are likely to seek your services. A professional sign maker can help you create that perfect brand symbol and promote brand awareness.

More Impulse Sales

When consumers recognize your brand, their odds of making an impulse decision will increase. This is an extension of the previous point. When people see your signage and realize that you meet a need of theirs right then and there, they may make a purchase on the spot. Impulse buys are a valuable way to spread information about your company by word-of-mouth.

Better Communication

Put yourself in your customers’ shoes. Imagine driving past an outdoor business with a sign that leaves you confused about what the business offers. You wouldn’t want potential customers to feel the same confusion when they see your signage. That’s why it’s important to ensure your commercial signage effectively communicates the message you want to send. Consider working with a professional sign maker to create signage that clearly and compellingly conveys what your business is all about.

When you’re planning your budget for your outdoor business, you should create space for it for the sign. It’s something that can pay for itself in a short amount of time, especially if you have something creative and eye-catching. It’s an investment that’s worth making.

Are you an outdoor business located in or around Pittsburgh, PA? We can both install and repair commercial signage, including custom signs and custom lighting. Contact Shamrock Signs today to learn more about how we can help your business.

high quality signs

The Importance of Color in High-Quality Business Signage

high quality signs

Color plays an important part in your business’s success, particularly when paired with high-quality signs that showcase your company in unique ways. It’s critical for you to take color very seriously and to do what you can to ensure your signs have the hues they need to stand out. Read through this information to learn more about the benefits of great colors in your signs.

Affects Customer Psychology

The right colors on your signs can positively affect your customers in various ways. For example, bright and exciting colors are more likely to attract them to your business and even trigger impulse buying. It’s critical to find a good balance here, so make sure you take the time to identify colors that make sense for your company and its unique branding requirements.

Enhances Brand Recognition

According to SmallBizGenius, proper color selection for signs and branding elements can improve your recognition by up to 80%. Just think of McDonald’s infamous red and yellow signs. When you see a tall McDonald’s sign while driving on the freeway, you don’t even have to see its shape to know what they’re selling. That’s a huge benefit that you just can’t ignore for your company.

Improves Professional Image

When you install high-quality signs with great color for your business, you enhance your professional image. Did you know that strong, high-quality signs show customers that you care about your image? Integrating beautiful colors boosts your professional image by showcasing your care and attention to little details. That makes great sign colors particularly important for your company.

Motivates Your Employees

So far, we’ve mostly focused on how signage can get more customers to come to your business. However, we should also touch on how great colors can motivate your employees to work harder. Why is that the case? Well, bright and vibrant hues can inspire confidence and excitement in your workers and get them interested in working again. It’s a subtle change but well worth trying out.

Carefully installing high-quality signs with beautiful hues can transform your business for the better and provide a myriad of other benefits. It’s well worth taking the time to work with a team of professionals to achieve the unique and exciting experience that you deserve. Don’t hesitate to contact us today at Shamrock Signs to learn more about this process. We can’t wait to work with you!

commercial sign design

Is Old Signage Holding Your Business Back?

commercial sign design

Has your business’ commercial sign design faded through the years and left behind an old reminder of better times? Well, that’s a problem that could seriously impact your company’s overall success. It’s critical to work with a team of professionals to manage this issue to ensure that you get the high-quality support you need to keep your business operating smoothly and effectively.

Signs Are an Important Branding Tool

Your sign isn’t just a way for people to find your company but is a critical branding tool. A smartly located and displayed sign highlights your company, makes it easier to find, displays its branding, and improves your overall presence in your market. It gives you the chance to connect with more potential customers and improves your business’ appearance without costing you a lot of money in the process.

Poor Signs May Drive People Away

When you don’t have a great business sign, you’re doing yourself a grave disservice. According to FedEx, 60% of all buyers say that a lack of or poor signage stopped them from entering a business. That’s over half of all people on the market. Can you risk that kind of serious business loss? Of course not, which is what makes getting signage all the more important for your facility.

Upgraded Designs Can Help

By working with a commercial sign design team, you can enhance your signage and improve your business presence. For example, adding new and enhanced styles to your sign will make it stand out from your previous styles. Furthermore, it can ensure that your signage catches your customers’ eyes. The many benefits that this process provides make it more than worth your time.

Tips for Great Commercial Signs

If you plan on upgrading your signs (and you honestly should), make sure you integrate brand-appropriate colors and logo designs. Work off your old branding but enhance it with slight changes. Modernize your sign’s look by adding sleeker lines and more appealing fonts and shapes. In this way, you can create the best-looking sign for your business at a price that you can easily afford.

Working with a commercial sign design firm can help you get great results and improve your overall business experience. Furthermore, it can ensure that your signs are as attractive as possible and keep your company financially strong and secure for years to come. Please don’t hesitate to contact us at Shamrock Signs if you’re interested in this process and need help making the right sign choices.

fast signage

Is Your Business Relocating? You Need Fast Signage!

fast signage

Relocating a business is a big deal. There are so many details that need attention, but in the midst of this hustle and bustle, you can’t forget your signage needs. Getting fast signage will be an important step in setting up your new location. According to Brandon Gaille, 13% to 20% of the population moves each year, which means that companies have 13% to 20% new customers to attract each year via signage. Let’s take a look at why signage is so important when relocating your business.

Help Customers Find the New Location

When a business moves, it can be inconvenient to customers. Regardless of the steps you might take in order to ensure you inform customers of the move, you’ll still have a big percentage of customers who aren’t aware. This will lead to clients showing up at the wrong address, or not being able to find you. You need temporary signage at your old address that informs customers of the new location.

You will also need to have fast signage set up at your new location to ensure that customers are finding you with ease. Even if you have made them aware and they have the new address, if proper signage isn’t in place, then they may still find it difficult to locate the new spot. This could possibly lead to customers losing interest in your business.

Attract New Customers

Getting settled into a new location can be challenging, but one of the positive aspects of moving is that you now have access to new customers. The population of the new location may have never heard of your business before. This is why having new signage in place quickly, is vital. You want to be able to attract this new customer base as soon as you’ve moved in.

Use Temporary Signage

Even if you haven’t had time to plan out a new signage strategy to work with your marketing goals, that’s okay. Temporary signage is still important. You can work with a quality company near you to get temporary signage put up while you work on more permanent plans. Temporary signage will still attract new customers and help old customers find your new location.

Signage is a critical part of your overall marketing strategy. You want to work with professionals who understand this. If you’re relocating your business and you need fast signage, then please contact us today. We are here for your sign needs.

best quality signage

Factors It’s Time to Upgrade Your Signage for Your Business

best quality signage

If you own a storefront, then it’s important to have signage that looks amazing all year long. Has your business been in the same spot for a few years now? You may be able to notice that from your sign. Here are a few factors it’s time to upgrade your signage.

Peeling and Fading

It’s important that you have the best quality signage, so if your sign is peeling and fading, then you may want to look into investing in a brand-new one. When have a sign that’s fading from the sun, the vibrant colors that were once bringing in customers may be steering them away because they’re duller than before. By getting a new sign, you can ensure it showcases the vibrant colors your brand is known for and ensures that peeling isn’t stopping your potential customers from reading what company you are.

Outdated Design

A lot of shoppers have a preference when they go into a store. They like to see more modern stores and signs. If your sign looks like it’s from a few decades ago and is outdated, then you may want to invest in a new one. With help from our team, we can ensure your new design looks amazing on your storefront and looks more modern.

New Location

If you’re moving locations, then a new sign may be a great idea. Especially if you’re in need of a larger sign for a larger storefront. Make sure you get in touch with our team to fulfill your signage needs when you’re moving locations. According to Smallbizgenius, 89% of shoppers stay loyal to brands that share their values. They also stay loyal to those with signs they know, so it’s important to consider getting a sign that looks new and updated for your relocation.

If you notice any of these factors, then it’s time to get new signage for your business. Don’t wait to get in touch with our team at Shamrock Signs. We want to ensure you get the right signage for all your needs. We’ll be happy to answer any questions you may have about our services before we get started. We look forward to hearing from you and ensuring your storefront looks great with our high-quality services.

sign companies

The State of Sign Companies in 2023

Adaptability is a critical component of building success in modern business. That sentiment applies to businesses based in all industries, but it rings especially true for sign companies. The degree to which advertising has changed over the last decade is truly remarkable. If you go to a sign company today, you may be surprised by how they approach their craft. Learn more about how those companies are changing with the times by continuing below.

Signage Is More Accessible Than Ever

According to IBIS World, the billboard and sign manufacturing industry had a CAGR of 1.6% over the last five years. The numbers show that the industry has held steady despite facing numerous challenges. The industry’s ability to incorporate new technology, such as LED lighting and customized lightboxes, has been central to maintaining that growth.

Durability is Timeless

As a business owner, you likely want to pay close attention to the details and dimensions of your property’s signage. Whether you’re a large corporation or a small business, your brand is not exempt from the standards of a consumer. Ill-fitting branded displays, whether they’re incongruent with your company’s visual style or location, are a turn-off for customers.

It’s easy to find advertising businesses that rely entirely on creating signage with the exact materials and details you prefer. You’ll find that the experts at Shamrock Signs utilize in-house fabrication of signage solutions that will be to your exact specifications and business needs.

Minimalist Signs Are More Prevalent

Lastly, the modern signage industry has also embraced the wave of minimalist design. Gone are the days when businesses put up ostentatious signage to attract customers. They are content with keeping things simple, so they stay in line with other industries.

Unlike the other two trends, the staying power of minimalist design is harder to grasp. People may start turning away from that trend sooner rather than later. Make sure you’re ready for that by staying in touch with advertising companies.

The signage industry is constantly evolving, and consumers are the beneficiaries of that. Innovations will only lead to better products that can boost your business more effectively. Get only the best commercial signs for your business by contacting Shamrock Signs today! We look forward to designing and implementing signs that will help your brand thrive.

custom lighting

6 Ways Custom Lighting Helps Nighttime Businesses

custom lighting

Nighttime businesses can quickly fade into the background without appropriate lighting. Standard lighting can be dull, failing to attract the customers you want. However, custom lighting is just what you need to help your business shine through the night sky.

1. More Visibility

Having appropriate lighting is necessary for nighttime businesses. Custom lighting can be as bright as you need it to be, ensuring customers will know your business is open and ready to provide services. The increased visibility often leads to significant profit margins.

2. Brand Identity

Custom designs are a great way to display your logo. This helps establish your brand identity. The more customers see your logo, the more they associate it with certain products. This makes customized logo lighting ideal for businesses that want to expand their reach beyond their doors.

3. Communication

Signs are your chance to communicate with your customers. Custom signage will display the message you want to get across to customers. This may involve a special sale, prices, or simply telling customers what services you offer. When you effectively communicate your services, brand, and style, customers are more likely to walk through your door.

4. Enhanced Safety

Safety remains a top priority for businesses open at night. Signs serve a purpose in advertising, but they are practical too. Brightly lit signs create a well-lit area. This helps deter criminals while also helping keep the area safe from intruders.

5. Great Advertising

According to Ibis World, billboard and sign manufacturing increased at about a CAGR of 1.6% throughout the past 5 years. That’s because businesses know customers are more likely to walk through the doors of a company that has a clear vision, a recognizable mark, and an eye-catching design. A customized sign or customized lighting sets you apart in an overcrowded market.

6. Easily Adaptable

Custom lighting doesn’t have to be stationary. Instead, you can order multiple signs to suit various occasions. Switch things up during sales to let customers know about awesome deals. Use them to celebrate the holidays and make your business appear more festive. The possibilities are endless when you work with a high-quality signage company.

Customized lighting options can quickly make your business more well-known. They are a great way to enhance visibility and help you communicate with customers. Contact Shamrock Signs today to learn more about the options we have available. We look forward to learning more about your business needs and how our custom-made signage solutions can fulfill them!

custom architectural signage

Invest in Custom Signage When Starting a Business

custom architectural signageIt’s exciting to start a new business, whether you’re opening a hair salon, an engineering firm, a marketing agency, or a tattoo parlor. There are a lot of things to remember before you open your doors, but custom signage is one aspect that will set you up for success no matter what industry you’re in. Here are a few reasons why you should prioritize custom sign solutions for your new business!

Outshine Your Competitors

When you’re a new organization, it’s important to outshine your competitors, and that starts with eye-catching signage. Professional sign designers will work with you to ensure your logo, company colors, and even your slogan are incorporated into your company signage. Such aspects will put your brand a step above others that have been around a while and need to catch up.

Incorporate Signage Into Your Business Plan

A business plan includes many moving parts, but don’t forget about your custom architectural signage! While you may not realize it, signage is a major part of your company’s marketing efforts. Getting your company’s name and logo recognized by passersby is a big part of marketing that many people forget about in our tech-savvy world. However, when it comes down to it, we will walk into a store or business where the signage is prominent and aesthetically pleasing.

Consider Creativity

Advertising your company includes creativity. Here at Shamrock Signs, our team of creatives will work with your business to ensure your custom architectural signage reflects your company, its values, and its mission. Your opinion is most important, and we will adhere to your requests!

Make an Impression

Signage is one of the most important physical aspects of starting your business since it’s one of the first things that potential customers see! According to IBISWorld, the overall market for business signage is about $15 billion. When you invest in custom architectural signage, customers and passersby will be impressed and stop inside to take a look at what you offer.

Hiring a professional sign company to carefully design, create, and install your custom signs is in your company’s best interest. If you are in the Pittsburgh area and need custom architectural signage for your new business, we can help. Our team at Shamrock Signs has years of experience designing and installing business signs throughout the city. Contact us today to learn more!

high quality signs

How Are Custom Signs Built?

Businesses looking for high-quality signs often choose custom products for their business. According to FedEx, 68% of respondents to their survey disclosed that they believe the quality of a business’s products or services is reflected in its signage. This means your signs are an important glimpse into the quality of your company for many consumers. Let’s take a closer look at the building process for custom and high quality signs.

Template Options

Many custom signs begin as a template. You choose the size, shape, and material, then add your custom touches. Of course, with laser cutting, any shape is available to you. Creating a custom sign allows you to view some possibilities in the process. Your options will be presented to you in digital format in order for you to make decisions about your sign without having to build multiple test options. The more time you take during this part of the process to build exactly what you want, the more satisfied you’ll likely be with the finished product.

Graphics Review

Once you determine the size, shape, and material for your sign, the next step is to incorporate your branding graphics and other custom touches. Custom details and color schemes give companies a more professional look that attracts customers. Your contact at the company you choose will work with you to build your logo and branding with the product created. The more custom effects you add, the more your sign will stand out and represent your company.

Quality Check and Production

After you’ve signed off on the digital proof of your sign, it will move into production. Once the product’s been made, you’ll typically have an opportunity to do a quality check and review of the sign. Next, you’ll want to find a prominent place to hang your sign and draw attention to your business’s products and services. These custom and high-quality signs are an effective way to draw attention to your company. Depending on where it’s located, you could even enjoy more foot traffic to your company. The benefits may surprise you!

Shamrock Signs is the company to call when you need high quality signs. The custom products our team creates will exceed your expectations. Contact us today and let’s get started making what you need!