Indoor v. Outdoor Signage: 2 Differences Every Business Should Know

signsUsing signs to advertise your business is a key part of any marketing strategy. In fact, signs attract about half of a start-up business’ new customers, and 83% of business owners who purchased LED signs noticed a rise in sales.

Despite the benefits of commercial signs, it’s easy for a business to mess up their advertising strategy and render their signs ineffective. Sometimes, businesses forget to alter their sign strategy based on whether the sign is located inside or outside.

Though they serve a similar purpose (boosting your profits), your indoor and outdoor sign strategies should have key differences. Here are two subtle but important ways good signs vary based on their location:

1. Outdoor Signs Attract, Indoor Signs Inform

First and foremost, your indoor and outdoor signs should deliver different messages because they perform slightly different functions. An outdoor sign reaches people who might have never heard of your business, so it should include your company name and something pique the interest of passersby. Indoor signs should convey more information about pricing, sales, and the items available — after all, you’ve already convinced the customer to come inside!

Take a coffee shop for an example. A cafe’s outdoor sign should hint that the business sells amazing, artisan coffee and espresso. Inside, the messages should explain which roasts are available, while continuously pulling customers “deeper” with hints about quality, affordability, and the general awesomeness of the business.

2. Outdoor Signs Should Last, Indoor Signs Should Be Dynamic

Outdoor signs have to withstand the elements and be visible from a good distance to attract passing drivers and pedestrians. As such, they should be built to last with weather-resistant materials. Schedule regular outdoor sign repair and maintenance to keep your business sign looking fresh and appealing.

In comparison, indoor advertisements should include more changeable custom signage. Indoor signs should be easy to take down or alter when new deals or products arrive. Flyers, digital signboards, and even chalkboards might make more sense indoors since your company can easily alter the information it displays.

Whatever your business may be, ensure that you adjust your advertorial signage based on its location. While outdoor messages should be a weather-resistant way to attract customers, indoor signs should keep them coming back for more. With these signage tips, your business will be booming in no time!


3 Ways to Boost Sign Readability for Greater Impact

signsWhatever industry you’re in, a potential customers’ first impression of your company will likely come from your business sign. In fact, 79% of Americans remember a business based on its signage.

A sign is like the face of a business. To keep your company running smoothly, you want to put your best face forward. That’s why it’s so important to design business signage carefully. If a company sign is hard to see or difficult to read, it’s useless.

Make sure your customers remember your business by creating a highly visible, inviting, 
and easy-to-read signs. Here are three tips for maximum sign readability and impact:

1. Choose the Right Font

Playing with creative fonts is a great way to tell your brand’s story. Are you a dress boutique offering the latest formal fashions? Then choose a fun, feminine font that suggests elegance. Are you a sub shop that prizes fast service? Choose a bold, simple font to suggest a hassle-free customer experience.

While fonts can tell your brand story, remember to select an easily-readable script. If you choose a font that’s too curly or unusual, your customers might have a hard time reading it. Unusual fonts are especially hard to decipher from a distance. Consider mixing and matching fonts on a single business sign– put the most important information in a simple, clear font like Arial. Then, place descriptors in a more fun font to benefit from both personality and legibility.

2. Contrast Is Your Friend

After selecting fonts for your commercial signs, be sure to choose an appropriate color scheme. Like fonts, the colors on custom signs can tell a brand’s story. However, choosing two or three colors that are too similar will hinder sign readability. Be sure to pair light a light background with dark letters, or light letter with a dark background. Otherwise, your customers won’t be able to read your outdoor signs from a distance, rendering them useless.

3. Less Is More

Finally, don’t try to put every detail of your business on a single billboard, storefront sign, or poster. Most people only give signs a passing glance– including much more than your business name and contact information is a waste of advertising space. Pick a catchy phrase, add an image if you want, but keep the focus on your business name. Don’t worry, customers will come.

Make sure your sign is easy to read with these three tips. By choosing the right font and color, and by keeping your sign simple, your customers will better remember your unique business. For more information about high quality signage for your company, contact Shamrock Signs today!

sign repair

Send Me a Sign (For Better Advertising)

sign repairSigns are invaluable to a business. Without signs, how would we know what carries the items we need or how much they cost? For a business, signs are a way to attract customers, advertise sales, and tell the customer exactly what they’re getting. Signs are particularly effective for local business — about 85% of a business’s customers live within five miles in any direction of the business’s location. If signage is done correctly, the customers will probably see signs for it at least 50 times a week. However, it’s not just enough to have signs, you also want to think about what kinds of signs will be most effective for your business — outdoor signs, signs with custom lighting, etc. — and keep up with sign repair so that everything looks as it should. 

Sign Me Up for a Good Sign!

Having on-site signage is just as effective as taking out 24 full-page newspaper ads a year. When done right, signs can offer funny or thought-provoking messages that stop a customer in his or her tracks and get them interested in what’s being advertised. You’ve probably taken a picture of a particularly clever sign and shared with friends or lingered by a store with a good sign — and, the business hopes, gone in or marked it as a place you want to check out later. And high quality signs stand out — you remember them for their color or size and sharp look. 

It’s a powerful and prevalent advertising and branding tool that can create up to 75% of an additional customer base and generate more referrals. They’re also everywhere — almost everywhere you look, you’ll see a sign — which means that businesses have to be more creative in how they advertise and display their signs, to stand apart from the crowd. 

What are the Main Benefits of Signs?

Distributing Information: If there were no signs, how would we know where to go? Signs help guide us in our everyday life — we use them to drive, find locations, and purchase goods, among other things. It tells us when there’s a sale at the grocery store, helps us find the best bargains for our holiday gifts, and where to find the necessities we require for everyday living. 

Attracting New Customers: Signs are responsible for drawing in about half of new customers for a business. And because 13-20% of the population moves annually, that means companies have that percentage of new customers to draw in every year with their signs. Indeed, almost 80% of Americans say that they remembered a business because of their sign. 

Reputation: A sign also can reflect the quality of your business (which is why sign repair is such an important thing to keep up with). Around 70% of consumers said they believed the quality of a business’s sign was indicative o the quality of the store. And about 60% of consumers said that seeing no signs kept them from going into a store, which is something no business wants! 

Where Should I Go For Sign Repair?

If your sign is looking shoddy or run down, due to weather, time, or an accident, you should definitely be considering sign repair. As mentioned above, businesses are often judged by the quality of their signs and a bad looking sign might keep people away. 

In some cases, the sign company that installed your sign might be able to come out and fix it — in other cases, you’ll probably want to look at general sign repair stores in your area. Check and see if the place you originally got your signs from offers repair services as well — that can be one of the easiest ways to get what you need fixed. 

Don’t skimp on your business’s signs. They’re a powerful marketing asset to your business, even if they often work on an unconscious level. Keep them up to date and working properly, and you may find your revenue increasing.

custom sign designs

3 Main Advantages of Having Quality Custom Signage

custom sign designsNo matter what kind of business you’re running, big or small, you need to first focus on actually getting people into your physical store. You could have the greatest product on the market or offer an amazing service, but if no one ever enters the building, what’s the point?

That’s where quality signage comes into play. With a nice, bright, and visually-appealing sign out in front of your shop, you can significantly increase your chances of having a much more successful year. Believe it or not, the value of on-site signage is actually equal to 24 full-page newspaper ads every year.

Here are some of the main advantages of utilizing quality signage for your business:

    • Plenty of custom sign designs — You don’t just have to throw a boring sign out front of your business. In fact, that will most likely cause more harm than good. But if you develop some quality custom sign designs, you can showcase your business and brand in a creative and original way, which prospective customers will surely respond well to.
    • Promote your brand — A sign isn’t simply enticing a passerby to walk into your business, it’s teaching them about your actual brand. Because your brand promise will be conveyed on each of your advertisements, you should make sure your signs are neat, bright, and conveys the high standards of your business.
    • Differentiation — An original sign will help your business stand out from the competition and help keep your company top-of-mind with consumers. Drive around some of your competitors and take a look at their signage or lack thereof. If they don’t have any signs out front or have boring sings, you’re already a step ahead, but it’s time to take advantage!

Still not convinced? What if you knew that wholly 60% of all consumers have reported that a lack of signage prevented them from even entering a business. Quality signage can be creative and easy advertising that not only works but works year-round — so take advantage of them! If you want to learn more about the importance of custom signage and want to have some of your own custom sign designs implemented for your business, give Shamrock Signs a call today.


high quality signage

3 Tips To Make Your Signage Stand Out

high quality signageHaving the best sign possible is essential for maximizing your business’s potential. In fact, high quality signage can add an additional 75% to your customer base and referrals. If you’re looking to bring new customers to your business and catch the attention of more people passing by your business, designing your sign in the best way possible is a must. Here are a few basic design tips for your business’s custom signs that will make you stand out from the competition and bring customers through your door.


Be Careful With Your Font Choice


When customers read your sign for the first time, you want them to be able to know exactly what your business actually is. While it may be tempting to choose a font that’s extravagant and shows off your creative side, be careful with this; you need your sign to be legible, even from a distance. Clear, clean fonts can ensure there’s as little confusion as possible.


Color Me Interested


When picking out colors for your custom sign design, make sure they’re colors that reflect you and your business. People tend to associate blue with medical services, green with financial, and red with food. Look into learning a bit about some basic color theory when working on your design, so that you can attract the right kind of attention to your business.


Picture Perfect Design


If the name of your business doesn’t immediately make it clear what your specialties are, using simple imagery in your signage could be helpful. This can help avoid any remaining confusion about if you’re a restaurant or a grocery store. If you have a logo already designed, consider including it when you order your custom sign. This can also help improve brand recognition among your customers, helping them to remember you above your competitors and keeping them coming back to you once you’ve gotten them in the door.


Looking for high quality signage to draw more customers into your business and increase your revenue? Shamrock Signs creates high quality signs and custom lighting for all your commercial needs and also offers sign repair to keep your commercial signs working and bringing in more potential customers every day.

sign repair

Signs that Your Signs Needs Repair or Replacement

sign repairOutdoor signs are the face of a business. In fact, 79% of Americans remember an establishment based on its sign, making signage one of the most important ways companies bring in sales.


Failing to properly maintain or replace a bad sign can have negative consequences for your establishment’s profits, growth, and customer satisfaction. Ragged or old-looking signs can make customers doubt the quality of your business, or even make them think that your business has closed.


If you notice any of the following issues with your business’s sign, it might be time for a sign repair or even a replacement.


It’s Time For Repairs When:

The Sign is Broken

If there are visible cracks or chunks missing from your sign, it’s time for a sign repair. The sign company that installed your billboard or storefront name display should offer maintenance and repair services. Some cracks or breaks might be too serious for sign repair, but call a repair service for an estimate before purchasing a new sign altogether.

The Lights are Flickering

If the lights in your digital or lighted electric sign are flickering, you might have a few loose bulbs or an electrical problem, like a weak or inadequate power source. Sign repair services can often fix flickering signs with relatively little effort, or make recommendations about how to connect the sign to a better power supply.

The Lights Just Seem Dim

A dimly-lit sign may not attract as many customers as a bright sign because it is less visible or seems less professional. If you think your electric sign could be brighter, you might have old bulbs or an electrical problem. Sometimes, this issue can be fixed with a simple repair or cleaning, but other times, a dim sign indicates it’s time to switch to a brighter, newer sign, like an LED replacement.


It’s Time to Replace When:

The Sign is Outdated

If your sign is advertising services you no longer offer, it has got to go! Similarly, trendy signs that go out of style can discourage customers looking for the next new thing. If your business has changed directions, but your sign hasn’t, it’s time for a replacement.

There’s an Error or Bad Phrasing

Another big red flag that a sign needs replacement is poor phrasing or grammatical errors. Problems like these will discourage customers, who might believe the company is unprofessional or low-quality. If your custom sign has a misspelling, awkward phrase, incorrect contact information, or a grammar issue, get a new sign or risk losing business.


A new-looking, bright, and accurate sign can be the difference between booming business and diminishing sales. Follow these tips to know when to repair and when to completely replace your company signs.


The Basic Dos and Don’ts of Business Signage

signsIf you own or manage a business, you know that advertising is everything. Tools like digital signs and outdoor displays are crucial to enticing customers. Whether you run a store, a restaurant, or any other kind of business, signs are the face of a business, and you want yours to be attractive.


Unfortunately, making a mistake when choosing or placing a sign can be detrimental to your business. Use the following dos and don’ts to avoid signage fiascoes, and to help your business thrive:

Do Consider Your Audience

As with any other marketing or advertising endeavor, the audience is everything. If you know that your target market is children and families, be sure that your sign is fun, colorful, and implies either educational or recreational benefits for kiddos. If your target audience is more mature, consider sophisticated fonts with simplified colors and styles to indicate quality and expertise.

Do Think About Location

A good sign is easily readable. Find a location that is raised to help viewers see it from a distance, but don’t select a location that is too high for nearby onlookers. Choose a place that can be viewed from multiple directions, or else risk losing a portion of potential customers.

Do Focus on Brand

Your outdoor signs should be a reflection of your brand’s mission. Be sure to include fonts, colors, and images that you want your customers to associate with your company. Failing to include a brand logo or styles typical of your company might render the sign ineffective, as viewers won’t sure who the message is coming from.

Don’t Try to Do Too Much

Trying to incorporate custom lighting and designs is a good choice, but don’t expect a single sign to be able to advertise multiple aspects of your business. Too much clutter on a sign can make it less appealing. Don’t try to cram in your address, website, email, and phone number, either– your customers should be able to find everything they need with a quick online search.

Don’t Sacrifice Quality

Finally, don’t spend your hard-earned money on a sign that is poorly designed or not built to last. Cutting corners will result in less business and a lower return on investment. Purchasing high-quality signs can save you headaches down the road, and can help promote your business so that you can buy more advertising opportunities in the future.


No matter what kind of business you operate, you can’t deny the importance of good signage. In fact, 70% of consumers agree that the quality of a businesses’ sign reflects the quality of the business. Use these dos and don’ts to help guide customers to your high-quality products with a few well-placed and attractive custom signs.

custom architectural signage

Roadside Signage Tips That Actually Work

custom architectural signageThere are two cardinal rules to all forms of roadside signage. First, contrasting and readable colors only. Second, favor type size over quantity of words. Any roadside signage, be it small outdoor signs or huge custom architectural signage, has a limited amount of characters to work with before the message doesn’t reach passersby. Think of this like a byline or Tweet — you have a limited amount of readable space to send a message. Yet despite the small package, on-site signage is as valuable per year as 24 full-page newspaper ads. How are you going to knock it out of the park in a small space?

Simple, eye-catching design is always in style. When it comes to big long-term installations like custom architectural signage, your first priority should be readability and brand representation. Someone passing by should be able to look at your sign and know exactly what your business is. Custom architectural signage should also be sturdy to minimize sign repair needs down the line. Does this leave a lot of room for play? Not really, unless your brand itself is centered around a playful theme or product.

There’s a third rule of signage to use whenever possible. How about sign installations you can have fun with? For your less permanent custom signs, making light of your product (or anything, really) gets attention. Humor is one of those things that just grabs people, no matter what you’re selling. Of course, your humor may shift depending on what demographic you’re marketing to (millennials vs boomers, for example), but overall there’s a reason funny signs go viral online.

Think of this: how many signs for local churches do you pass by in your day to day driving routes? How many of them do you really notice, read, and remember? What if that church had a sign posted like these real-life examples:


    • “At the heart of every sin is the letter ‘I’.”


    • “Keep using my name in vain, I’ll make rush hour longer. -God”


    • “Adam and Eve: The first people to not read the apple terms and conditions.”


    • “Too hot to keep changing sign. Sin bad, Jesus good, details inside.”


Much more punchy, right? Humor sticks in people’s brains way more than a clearly advertisement-centric message. Want to get attention? Use large type, clear colors — and humor. 

custom architectural signage

Tips For Your Architectural Signage Design

custom architectural signageCustom architectural signage is a great investment for your business’s roadside appeal. Having an official set-in-stone announcement of your business’s storefront is not only validating for you, it’s a big draw for potential local customers. Good signage can attract half of your new customer base, so make sure that the design of your custom architectural signage is exactly what you want to advertise to your customer demographic.

Focus on the name, but don’t discount adding extra info.

Obviously, your business’s name should be the focal point of any custom architectural signage. A lot of folks think that info beyond the business name is unnecessary on architectural and roadside signage. Some counties and towns have even added bylaws to their books that make extra information on roadside business signage illegal, often on the grounds that it’s unsightly or distracting. Contrary to popular belief, about 71% of people read the messages on roadside signs. If you have an appealing bit of info or important information to add in small type under your business’s name, don’t be completely discouraged. An expert sign designer can help pull the text into the overall ‘look’ of the sign and keep the design on-brand.

Don’t sacrifice durability purely for aesthetic.

Especially if you’re on a tight budget for advertising and signage, architectural signs need to last. They’re out in the open, susceptible to weathering and fading, and you don’t want to be paying for another one just a few years after you bought the first one. You can compromise a little bit on durability for esthetic purposes like materials and colors, but heed any warnings from your sign installers and designers. 

Make sure your preferred esthetic for your business is decided upon before designing your sign.

If you’re not sure what kind of colors and styles represent your business yet, get busy setting up your business’s design style guide. Your architectural signage should be a reflection of your business’s mood. Don’t settle on random blue and yellow hues and Victorian style for your architectural sign if you’re going to decide six months later that you want to go with a green and orange color scheme and modern vibes instead. Keeping your business esthetic uniform across signage and advertisements helps you create a recognizable, authoritative brand identity.

Experienced sign companies know how to make custom sign designs that adhere to your wants AND advise you on the best practices for designing outdoor signage. Even so, keep these important tips in mind when working out a design so you’re not disappointed.

4 Myths About Outdoor Digital Signs You Shouldn’t Believe

high quality signsOutdoor signs help business owners tremendously, and they’ve been around for a long time. Unfortunately, there are still some common misconceptions floating around that people believe. Here are four of those misconceptions and the truth behind them.

They need to be loaded with information

Many business owners think that in order to have high quality signs, they need to have loads of information on them. This isn’t really true. In fact, your customers only need enough information on the sign to get them to the next step. That means you can put information as simple as your name and phone number and your audience can get the point. They will contact you if they require additional information. 

Outdoor signs only work for big businesses

Another common misconception about commercial signs is that they only work well for larger businesses. Again, this isn’t true. Whether you need a custom sign for your small barbershop or your farmer’s market stand, your sign will help your audience find you. Small businesses can benefit from high quality signs as much as bigger businesses do.

Once you set the message, you don’t have to change it

Some business owners think that having a sign is enough to drum up some more business. It is at first, but your sign will grow stale after a while if you don’t change the message. Your audience will learn to ignore your sign as it blends in with the background with a stagnant message. Changing up the message on your sign will help draw the attention of your audience and get them to partake in your call to action.

Most signs aren’t high quality

This one can be a serious bummer to many business owners who believe it. More than 70% of consumers indicated that the quality of a businesses’ sign actually reflects the quality of the business. So, if you think that most signs aren’t high quality signs, then you probably think that most businesses aren’t high quality either. The problem is that many lower quality signs probably stick out in your mind, but they aren’t the majority. You just have to make sure the quality of your sign reflects your business, and you’re good to go!

If you own a business, it’s time to throw these sign myths out the window. High quality signs can be wonderous for your business, you just have to make sure you do it right. Give us a call today if you’re ready to invest in a sign that can push your business to the next level.