Your Ultimate Guide To Custom Sign Design

Your business sign is crucial to capture the attention of people passing by and turning them into loyal customers. What do you need to know to create the best one possible? Here is your ultimate guide to custom sign design.

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Types of Signs

The type of sign you choose will depend on your overall business goals and the rules and regulations of your city and state. There are several types of custom signs to choose from. A pylon sign is a freestanding structure suspended on poles that’s placed in high traffic areas so that people passing by can see it from far away. A monument sign is typically placed at the entrance of your business to make a good first impression of your brand to visitors. Digital messaging boards can be added to pylons and monument signs to provide people with more information about your business.

An LED sign can make your custom messaging standout and attract more customers. Approximately 83% of business owners saw an increase in sales after purchasing this custom lighted sign. Other sign options include way finding signs to direct visitors to your business, interior logos, and wall mount cabinets and plaques.


Outdoor business signs are a highly effective marketing tool. According to a FedEx survey, three out of four people have recommended a business to others simply on its signage alone. Approximately 60% of consumers stated they wouldn’t enter a store without a sign.

According to a University of Cincinnati study, businesses saw a 10% increase in sales when they added or replaced their commercial signs. An LED sign with an electronic messaging board can save you money on advertising costs, as well. The cost per thousand views for a newspaper advertisement is about $7.39 cents. In contrast, the same message on a messenger board will cost you around 45 cents.

Design Elements

There are a few elements you’ll want to consider carefully with your custom sign design. The first thing is the content you’ll want to include. Keep it as simple as possible. Include your business name, logo, brief message, and where people can find you. Also, consider the colors of your brand and how it will affect readability with your custom signage.

The size and style of the font you use will also make a big difference. You want to make your lettering as easy to read as possible from a distance. It’s highly recommended that each letter be at least an inch tall for every 25 feet of the overall distance. There are also various materials you can choose from for your commercial signage to help it remain durable during various weather conditions.

A sign company professional can help you choose the best custom sign design for your business. Make a smart investment and stand out from your competitors with an attractive and visible sign that will get people in the doors. Your bottom line depends on it.

How High Quality Signs Can Enhance Your Business Reach & Improve Your Brand

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Choosing the right kind of signage is vital for businesses of all kinds. When you use high quality signage, you gain many benefits that can help you to stand out among from competitors and secure the kinds of customers that will support you through thick and thin. But just how important are signs to your business? Here are a few ways in which high quality signage can enhance your business reach and strengthen your brand:

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3 Tips For A Memorable Commercial Sign Design

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Your business sign is an important advertising tool for your brand that can boost your customer base by 75% or more. Grabbing your customer’s attention is crucial for increasing profits. Having attractive outdoor signage can tell a prospect everything they need to know about your business and pull them into your doors. How do you create a high-quality commercial sign? Here are three tips for a memorable commercial sign design:

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Why You Should Be Using Custom Signage for Your Business

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Often, starting a business is the easiest part of the process, but keeping it running by attracting customers is another story. Business owners in industries all over the world are constantly trying to find ways to advertise their business to the widest audience they can reach. In looking for new methods, they often overlook one of the oldest, most established ways of marketing their business. Custom architectural signage has been advertising businesses for as long as the written word has been used, and for good reason. Even today with all of the newest marketing techniques, signs account for half of start-up business’s new customers.

Using Commercial Signs to Market Your Business

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5 Preventative Sign Repair Maintenance Tips

Your business sign is often the first impression a customer has of your business. According to 70% of consumers, the quality of the sign of the business reflects the quality of the business itself. To make this impression a good one, you need to know how to maintain your sign properly. Preventive care will also help you avoid unnecessary sign repair costs. Here are five preventative sign repair maintenance tips to help keep your sign appealing to potential customers passing by.

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4 Questions to Ask Before Hiring a Sign Company

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The sign for your business is incredibly important when it comes to making an impression on potential customers because it is typically the first thing they see. Around 85% of a company’s customer base lives within a radius of 5 miles around that business. It is highly likely that these customers see that business’s signage at least 50 times each week. Choosing the right sign company is crucial in making a good first impression. Here are four questions to ask before hiring a commercial sign company:

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6 Advantages of Using Neon Custom Lighting

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So much is said about the importance of having a well-thought-out brand, and even more about why each and every business should have its own website. And this is all true.

However, have you thought about how you’ll conjure up an image for your brand? How you’ll help your business stand out, especially if you’re located at a mall or a superstore? Well, custom lighting can help you do just that.

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A Simple Few Tips to Keep in Mind When Hiring a Custom Sign Design Company

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If you own a small business of any kind, then you probably recognize the impact that your custom sign design has on all the rest of your marketing efforts. And you’re not alone. Consumers share a similar sentiment. In fact, according to research, 70% of consumers indicated that the quality of a businesses’ sign reflects the quality of the business itself. If you’ve been trying to find a company to produce your custom sign designs, then keep these simple tips in mind and you’ll be sure to get started off on the right track toward continued success in your marketing and advertising campaigns.

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The Many Benefits and Advantages of Investing in Custom Design Signs for Your Business

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Most business owners are well aware of the importance of their advertising efforts. However, it’s also true that a lot of business owners are oblivious when it comes to getting their name out there in a way that grabs attention and attracts new customers. With custom sign designs, you can do just that. If you’ve been thinking about investing in new outdoor signs for your brand or business, but you’re just not sure if you should, then maybe these benefits and advantages will help you make up your mind. With the right approach and the right custom sign designs, you will be shocked at just how much growth the right signs can bring to your business both today and in the weeks, months, and years to come.

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