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Reasons to Use Sign Companies to Grow Your Business

sign companiesA lot goes into starting a new business, you have to take into consideration what your product is, who your target customer base is, and how you are going to advertise and entice those potential customers. There are many different ways to advertise, which means there are many ways that you can grow your business. The use of social media platforms and online advertising is one way to draw in new customers. You may also advertise your services through print ads in magazines and local newspapers. As focus tends to be on social media or online advertising and print ads, it’s easy to forget that business signs and commercial signage are great ways to draw potential customers in and can lead to business growth. There are many benefits to using custom signage provided by skilled sign companies to grow your business; these include increased visibility and customer traffic, cost-effective advertising, and promotional value.

Increasing Visibility and Customer Traffic

Utilizing sign companies to develop a custom sign is like having a constant salesperson for your business that is always on the job. Startup business’ attract over half of their new customers through the use of signs, which shows just how useful high-quality signage can be in attracting new customers. It is important that when you are considering using commercial signs that you are taking into consideration the sign design and the sign companies that you use. The design can make a difference in how well-received your signage; therefore, your brand is. This is why it is important to find research various sign companies to ensure you pick one that meets all of your business needs. Your custom sign design should be on brand with your business, it should be bright, and it should be a clean, neat design so that it is easily seen and understood. Some of the most noticeable signs use LED lights, which makes them stand out in the crowd. A properly designed sign will stop people in their tracks and draw them into your business either in that exact moment or it will stay in their minds for a future visit.

Cost-effective Advertising

Signs should always be a part of your marketing plan when you are starting a business and are also very useful for expanding your business. Signage can make a difference, and they are effective on and off-premises, which increases your business’ visibility. The great thing about custom signage for your business is that it is a cost-effective way to advertise your business. Using signage gives you the ability to have a lower cost but reach just as many potential customers as other types of advertising like radio, television, and newspapers. Another pro to using signage is that once you have it installed, there are no additional costs, except for maintenance and the occasional sign repairs that may be needed.

Promotional Value

Depending on the type of sign that you use they can be great ways to announce specials and sales that your business is featuring. It’s an engaging way to make announcements and bring customers in with that goal of growing your business. Signage is also a great way to feature your products and educate customers on what your business has to offer.

There’s a reason that businesses still utilize signage and that’s because it is proven to work. Signs are cost-effective, and there are many benefits to using them to grow your customer base and your business. Commercial signage can increase traffic flow to your business; it’s a cost-effective way to advertise and promote your business, your products, and services. When considering if commercial signage is right for your business, keep in mind that it can increase awareness of your brand and that it’s all about making that positive first impression with potential customers.

best quality signage

Are Business Signs Still Beneficial?

Business Signs In A Digital Age

best quality signage

As technology continues to march forward at a relentless pace, many people wonder if or when certain aspects of a business will no longer be viable. For example, are business cards still worth it (we say yes)? Business cards were originally used as a way to give someone a quick reference to your business and convey important information (name, phone number, address, etc) With smartphones putting the internet in a person’s pocket, are business cards even worth it? What about business signage? Do you really need a sign company or sign installation? Is business signage worth it or should you just focus on a website? (hint: do both)

Though technology is advancing faster and faster, having an impressive physical presence in an increasingly digital world can be a huge benefit. In fact, it is estimated that the value of on-site signage is equivalent to running 24 full-page newspaper ads per year. Here are the top reasons for sticking with the best quality signage for businesses:

Great for Local Recognition: In order for someone to become your customer, they need to know about your business. Take pride in your local office as a place where customers want to come and spend time buying your products or services. It doesn’t matter if you are running a snow cone shack or a legal firm, appearances matter. Often the first thing a customer (who hasn’t heard of you or interacted with you before) notices about a business is what the office and office signs look like. If you have a poorly managed sign that is run down and looks like it is 20 years old, customers think you are outdated or don’t care enough about your business to invest in an updated sign. The best quality signage is a great way to show your customers the type of quality you believe in for your business.

Potential for Grant Refunds: Many cities have economic development departments with budgets that are designed to reward businesses who demonstrate a commitment to improve and beautify a commercial property. The cities know that a well-kempt landscape and building will help draw more customers to a business, and will be a good look for the city overall. Check with the economic department of your city to see what types of business grants are available for getting the best quality signage for your business.

Build Property Value: If you own your business property, having a great business signage system can help increase the property value. This is especially true if you will be renting out or sub-leasing parts of your office space to other companies who would like to display their logo or name somewhere recognizable. The “curb appeal” associated with commercial property is very real.

Brand Repetition: Yes repetition not recognition. It is important for your brand to be recognized, however, in order for that to happen, people need to see the brand again and again and again and again and . . . you get the point. The more someone repeatedly sees a brand, the more likely they are to remember that brand when in need of that type of service. Additionally, customers associate higher quality and trust with brands that they see repeatedly. Signage on your business property is a great way for people to see your business name and logo over and over again. Every time someone drives past your business, they should be seeing and recognizing your brand. Some estimates say that around 85% of your customer base will see your sign at least 60 times in a year.

Help Locate or Relocate: We live in a pretty transient society. People move every 6 or so years and need to find new services near them. Being able to stand out and help newcomers locate (or relocate) your business is super important. Many customers, when looking for a service, if they cannot find it quickly, give up and look somewhere else. Don’t let potential customers slip through your fingers because of poor business signage! Get the best quality signage for your business to keep new and continuing customers streaming in.

commercial signage

Why LED Signs Can Change the Sales World

commercial signage

In the hustle and bustle of retail competition, it can be hard to get an advantage over your competitors. Every little factor counts when it comes to a sales-based income, and it can be hard to account for every variable. That’s where LED signs can turn the tides for you. With the purchase of these signs, sales may increase and edge out your competitors.

What is an LED sign?

An LED Sign is a form of commercial signage that allows you to control what is shown at what time, for how long and how brightly. But instead of having it take a while for the billboard to change, the LED sign can change very quickly, as it is electronic. It allows you to communicate your message to your audience, the consumers. It can have multiple messages, and it can even tell the time and temperature. These are useful tools in attracting business.

Of the business owners who purchased these LED signs, 83% of them noticed an increase in sales. Not only that, but of the people who passed by these signs, 71% of them looked at the messages on the screen. These LED screens not only help draw the attention of people, but it brought in sales — which can be the difference in losing, or winning against a competitor.

The best part is that they are lit up by LED lights, which means that they can be seen at night. When traveling at night, many billboards are lit up by lights, but those lights can easily break or be obscured. With LED lights, the whole sign is lit up by each individual one, and it can really stand out against dark scenery.

It leaves an impression of professionalism, modernism, and sleekness. If you invest in an LED sign, it will be worth your money.

What should I know?

LED signs are among the best quality signage. They are primarily used as commercial signage. As listed before, the benefits of having an LED sign are vast in quantity, and it wouldn’t be wise to just ignore this opportunity for your business.

With LEDs though, there comes the chance of a few shorting and breaking, which may create dead spots on your commercial signage. While this is bad, it also does come with a fix. There are many sign repair shops that specialize in LEDs, and can promptly fix these issues.

You just need to find a commercial signage company that has special sign installers that will help you get your LED sign in place. Most companies will help you with the process of identifying issues with installation, getting the permits, and answer any questions you may have.

sign companies

3 Essential Services To Look For in a Sign Company

sign companies

Getting a custom sign is one of the most important steps in the opening of a business. Typically the majority of a business’s patrons, 80%, live within five miles of the location. These individuals in close proximity see a sign up to 50 times each week. With strong, engaging custom sign designs, this translates to a strong customer base.

While there are many sign companies in Pittsburgh PA, none can compete with the full array of services offered by Shamrock Signs. A sign company should be more than just a sign manufacturer. When the time comes to order custom signage, make sure these three services are available.

  1. Professional installation – The best company to install a sign is the one which made it in the first place. Having a third party install your custom sign is not only less cost-effective, but there is no guarantee they will be able to fully achieve your vision. Make sure to hire a sign company which will also handle your sign’s installation to guarantee the perfect results your business deserves.
  2. Accurate estimates – Businesses have to be particularly careful about budgeting and planning in their early days. Top-quality sign companies such as Shamrock Signs will be able to estimate accurately both the cost and time frame of a project. Hiring a sign company which will provide this information is essential to new businesses.
  3. Full service through your sign’s life – Whether from brutal storms, extreme winds, errant birds, or some other twist of fate, accidents happen and signs can get damaged or defaced. There is no price you can put on the peace of mind that your sign will be looked after and fixed if anything should happen to it. The sign is the face of your business — do not let it go unfixed!

Not all sign companies are created equal — some stop just at the sign’s production, while others go the extra mile. Make sure you hire a company which will also help with the installation and maintenance of your sign throughout its life. Get your sign from Shamrock Signs to ensure that it is properly handled throughout its entire life, right from the moment it’s designed.

sign company

3 Great Reasons Why You Should Upgrade Your Company’s Signage

sign company

Signage is an advertising and branding tool that can generate an additional 75% to your customer base and referrals. If you don’t have any outdoor signs in front of your business, even if you have high-quality products inside, you’re not going to be all that successful.

Quality signage, on the other hand, can offer all kinds of advantages to your business.

By working with a professional sign company you’ll be able to significantly improve your organization’s on-site marketing, strengthen your brand, and actually bring in some more revenue.

Here are some great reasons to upgrade your company’s on-site advertising with custom sign designs:

  • Upgrade your storefront’s appearance — If the exterior of your business looks nice and is welcoming, it will end up attracting foot traffic and new customers into your store. Custom banners and signs are great for enticing potential customers to step into your establishment and potentially make a purchase.
  • Signs require little to no maintenance — If you opt for cool, LED signs, you won’t have to worry about maintenance too often. These signs are built with highly resistant materials and can withstand years of use and exposure to the elements. Whatever kind of sign you purchase, as long as you’re buying from a reputable sign company, they will likely last and look great for years.
  • Promote all kinds of events — Signage is great for much more than simply saying “Open.” No matter what kind of business you’re running, you can use quality signs to promote all kinds of products, special events, or whatever message you want to convey to your customers. Whether it’s a grand opening or a funny joke written on a sign, use these products to promote anything you want!

If you want to learn more about how custom sign designs can give your business a boost and work with an experienced and professional sign company, give Shamrock Signs a call right away!

high quality signage

3 Traits of Quality Sign Companies in Pittsburgh PA

high quality signageWhat is High Quality Signage?

Before selecting a company, high quality signage must be understood. Half of a business’ new customers are attracted by high quality signage. Between 13% and 20% of the population move each year making outdoor signs necessary for attracting new customers. People remember a business based on their sign.

A sign is the first impression of a business and a high quality business will have high quality signage to draw in their consumers. For the best results, business signs should be strategically placed so they are easily visible from the road. Over 70% of people look at messages on roadside advertising. The sign design should be aesthetically pleasing with a concise representation of the company logo, tagline, and message. Vibrant coloring, clean lines, and a sleek design will draw in the curiosity of customers.

Finding Local Pittsburgh Sign Companies

Finding a high quality signage company can assist in creating an attractive custom sign. Almost half of people say poor signage can deter them from entering a business. Statistics say commercial signage on-site is the equivalent of 24 full-page newspaper ads every year so it is important to find a sign company who understands the importance of custom sign designs. When looking for local Pittsburgh sign companies, there are three traits to consider before choosing a sigh company.

    1. Design and Experience: A professional sign company will understand the importance of a signature custom design. They should be willing to work with the business to design signage that will accentuate the company logo. They should also be able to quickly assess the best placement of the sign to attract the most attention.
    2. Permitting: Most cities and towns have regulations for outdoor signs and the sign company should be readily familiar with zone restrictions. Knowing off hand what is acceptable will make the design process more efficient. If lighting is to be used for increased visibility at night, electrical regulations will need to be considered.
    3. Installation, Quality and Maintenance: The design company should offer sign installation services. This ensures the sign will be properly installed in its designated place. High quality signage should be made from durable material built to withstand outdoor elements. The material itself should be within codes and regulations of the city as well. This will cut down on sign repair and maintenance. In the event the sign is damaged or in need of repair, the sign company should willingly offer maintenance services.
high quality signs

3 Creative Ways to Better Use High Quality Signage

high quality signsIt might not seem like it makes all that much of a difference, but the quality of your company’s signage is actually extremely important. Poor signage can hurt any business, even if you offer excellent products, services, and have an otherwise stellar reputation.

For newer businesses, signage is even more crucial. In fact, signs attract 50% of a startup’s new customers. You have to do more than simply set up a sign or two out in front of your shop, however. You need to get a little creative with your signage design. According to Vivid Impact, roughly 60% of businesses reported that changing the design or enhancing the visibility of their signs had a positive impact on sales, number of transactions, and profits — with an average increase of about 10%.

Here are some creative ways to improve the way you physically market your business through high quality signs:

    • Focus on entertainment — The main purpose of commercial signage is to simply get people to enter your business, but don’t ignore the importance of entertaining your guests. Signs that grab the attention of passersby are much more effective than boring, conventional, black and white sandwich signs. Don’t go too wild, but some cool color schemes, a funny joke or quote, and some pictures will certainly help.
    • Advertise special deals and events — Welcome signs are crucial, sure. But whenever you have a special promotion or event coming up, bust out some new high quality signs to advertise your business. Whether it’s a grand opening of a new store, a great deal on a featured product, or you’re marketing an upcoming event, signage is a great option.
    • List some FAQs — If your customers frequently have a lot of questions when visiting your establishment, listing a few commonly asked questions and answers on a sign out front is a great way to help clear the air before they are ready to spend money. Obviously, you can’t answer everything on a sign, but it’s a good way to have more engagement with customers and prospective buyers.

If you want to learn more about creating custom sign designs and purchase some high quality signs to boost your business, give Shamrock Signs a call today!

sign installation

Why Signage Matters: 4 Great Benefits of Quality Sign Installation

sign installationYour business could have amazing products or offer unmatched services, but if your advertising isn’t up to par, it’s not going to matter. You need people to know about your organization and you need them actually walking into your establishment, ready to do business.

That’s where sign installation comes into play. It sounds simple because it is, but far too many U.S. business owners neglect their storefront signage. Having poor quality signs or no signage at all might save you a buck or two at first, but it will cost you a lot more in the long run. Signs get your business noticed and get people in your doors.

Here are some great benefits of having quality business signs on your commercial property:

    • Local Recognition In the Community — Approximately 85% of companies’ customers live within a 5-mile radius of the business. Those customers are likely to see the signs out front for that business 50 or more time a week, which is a great way to keep your company on the mind of your local customers.
    • Increased Property Value — Sign installation won’t just bring in more customers, subsequently leading to higher revenue earnings. Quality signs will actually increase your company’s curb appeal, which will have a major influence on the property’s resale value.
    • Cost-Effective Marketing — Solid marketing strategies provide exceptional results and having nice, custom signage is no exception. Compared to other types of advertising, signage is one of the best ways to promote your company and brand, bring in new customers, and improve your business.
    • Custom Design Offerings — Though simply having a sign that says “Open” actually helps entice customers into visiting your business, getting a little more creative with your signage will offer significant advantages. People respond to creative imagery and will love seeing more eccentric designs out front. Colorful and fun signs work great — so get as creative as you want!

If you want to learn more about some of these excellent benefits of having custom signage out front of your business or work with sign installation professionals, give Shamrock Signs a call today!

signs

Common Commercial Signage Mistakes to Avoid

signsAs a business owner, you probably understand the importance of effective promotion. If you want to advertise your company to the fullest, you’ll need to (at the very least) have some high-quality business signs that alert local residents to your presence in the neighborhood. Commercial signage might seem like a simple endeavor, but you’d be surprised by how many businesses make mistakes in this area. Avoiding those mistakes should be a top priority to ensure your own success. Here are just some of those missteps.

 

MISTAKE: Overly Complex Designs

Large-scale outdoor signs should instantly communicate your brand and your message. Unfortunately, that message can easily be misunderstood if you try to say too much in a relatively small space. These kinds of commercial signage should essentially contain your business’s name, logo, and (in some cases) a tagline. Any additional elements will make your sign confusing to onlookers. Keep in mind that even if you stick to only three components, your sign could still have an overly complex design. Using a hard-to-read font, utilizing too many colors, or including overwhelming graphics could really muddy up your messaging. As a general rule, keep it simple and effective. There are other means you can use to communicate additional information.

MISTAKE: Lack of Lighting

If you want to grab the attention of people on the street, you need to make sure your sign is illuminated. That doesn’t necessarily mean your signage needs to contain neon colors, but it does mean you can’t rely on a sign that’s completely unlit. Remember that 83% of business owners that purchased LED signage noticed increases in sales. Your commercial signage may have built-in lighting elements installed or you may need to utilize separate spotlight-style bulbs to throw focus on your sign when it’s dark out. No matter what method you employ, you’ll just need to make sure that passersby can easily view your sign no matter what time it is. Otherwise, they may never even know you were there — and you will consequently miss out on foot traffic.

MISTAKE: Poor Location Choice

Your sign will be only as effective as its location. Don’t neglect to do your due diligence and figure out the best possible place for your signage. If you don’t, you might later realize that your sign was installed behind some obstructions like massive tree branches or it’s blocked from view on the major roadway. Take the time to survey the area surrounding your business from many angles to ensure that your intended placement will be easily viewed to everyone around you.

MISTAKE: Thinking Only of Price

It’s understandable that you need to keep your bottom line in mind. But don’t forget that commercial signage is actually an investment in your business itself. Ultimately, your ROI on your signage will be quite high if you keep the aforementioned tips in mind and choose a reputable sign company. On that note, don’t be tempted to choose sign companies based on price alone. You will end up getting what you pay for — and if you’re paying less than the industry standard, there’s probably a good reason for it. That’s not to say you should pay more than you can feasibly afford, but it does mean you’ll want to consider far more than the final price when making your decision.

Now that you know the mistakes to avoid, you’ll have a better idea of what to include in your signage. To discuss your business sign options, please contact us today! We’d love to assist you in this process and make your organization stand out for all the right reasons.

Three Signs of a High Quality Sign Company

high quality signageAttention-getting signage is vital to a company’s business. This is especially for new businesses since almost 50% of their first customers are drawn in by signage. In fact, 79% of people in America report that they recall businesses due to their signage, and 71% state that they notice advertising signs along the road.

Having no signage at all can also be detrimental to a business. In studies, 60% of prospective customers reported that this issue has caused them to avoid entering a place of business. 

Because signage is a method of branding and advertising that can potentially increase your referrals and customer base by 75%, you want to make sure that your sign is doing a good job of promoting your business. When you’re choosing a company to design high quality signage for your business, there are important factors to consider. Before making a final decision, you should try asking the following three questions.

1. Do They Design Custom Signs?

You’ll want to know what options are available for creating a custom sign for your company. Will an accomplished designer be available to assist with designing your sign, or will you be expected to create a design by yourself? A great sign company works alongside you to produce exactly what you have in mind.

2. Do They Have the Experience Required?

When you’re talking about something as important as your company’s signage, it’s wise to have an experienced professional to do the work rather than risking an unsatisfactory result. Expert commercial sign companies possess the necessary inside knowledge to design powerful, high quality signage for your company. They also understand what is suitable or unsuitable for your type of business, climate, and the surrounding area.

3. Do They Install Your Signage?

You need to make sure that the company will also be able to install your signage once it’s been prepared. The top commercial sign companies can not only design your signage, but they also have the capability to install it as well. If they can, you’ll have peace of mind knowing that your sign was properly installed, taking durability and efficacy into consideration.

Since 70% of people believe that the caliber of a company’s signage is a reflection of the caliber of a business, investing in the highest quality of signage available is a sound decision. Armed with these three questions, finding the best commercial signage company for you is a much easier task.