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4 Ways to Avoid Hiring an Incompetent Commercial Sign Company

sign company

Commercial signage is a mission-critical need for any business as it helps you communicate with your customers in a manner that contributes directly to your goals. To demonstrate, 71% of people check out roadside signs that are set up to advertise various offers. Organizations at every level need to put up commercial signs—as cost-effective advertising for small businesses and as a means to maintain customer touchpoints for big-budget companies.

Due to the critical part signs play in your business development, you must take the utmost care in the sign company you hire to develop the products for you. Let’s take a look at some key identifiers of good vendors for your signs.

1. Their Track Record

Branding plays a critical part in driving your organization’s revenue growth. To keep this valued asset in good standing, you need to vet every internal and external attempt to add to your existing brand positioning. Thus, you need to pay special attention to the pedigree of the sign company you intend to bring on board to handle your branding.

Before picking a commercial signage partner, you should verify if they have experience in developing the particular kind of sign you are looking for. Request that the potential vendor gives you referrals to past clients you can talk to along with the samples of the kind of signs they delivered for them. If you are in the market for signage displays, vetting your vendor is critical since they will have to continually support the display during its lifetime.

2. The Production Process

While it is not advisable to micro-manage any vendor, you still need to understand the particular process the sign company you want to hire plans to use. Any legitimate commercial signs Pittsburgh company will have no problem in taking you through the process they plan to use.

If you have a pre-existing design that you would like the vendor to work with, ask them to take you through their process on that. Doing so will help you confirm that the potential vendor can indeed work with a file made from the program you use. On the flip side, you should ask if the company has the capacity to develop a design in case you don’t have a pre-existing one. Knowing whether they will create your design in-house or use a third party custom sign design firm helps you evaluate any concerns you may have.

3. Market Knowledge

Regulations surrounding commercial signage varies. It is not unusual to find markets separated only by a few miles executing differing trends and regulations on signs. Assess that the vendor you want to contract has demonstrable market knowledge of the locality you want to put the sign up in to avoid any legal troubles or miss out on capitalizing or meaningful trends.

4. Product Warranties and Maintenance

If the commercial signage company you want to contract offers warranties on their products, you need to study the terms and conditions to identify things that can void the warranty. For example, some warranties will require you to follow a prescribed maintenance routine failure to which you forfeit the right to claim them.

Choose the Right Sign Company

Advertising is the lifeblood of your sales and, therefore, you can’t afford to skimp on commercial signage for your business. You need to learn what makes a competent sign company so that you can get the best value for your money.

Benefits of Modern Commercial Signage for Your Business

custom lighted sign

Do you know that 79% of Americans will remember a business depending on its sign? Commercial signage is an essential component for any successful business. Without a custom sign, your target audience will not know about your existence. Before we delve into the benefits of commercial signs, let’s first talk about the characteristics of a good sign.

  • Visibility – This is one of the most crucial features of a commercial sign. Without getting attention, the business sign is worthless. A custom lighted sign is physically viewable by many potential clients. There are also other factors that affect the visibility of a custom sign like height, color choice, quality of graphics used, geographical location, and color contrast.
  • Proximity – The closeness of an outdoor sign to the business determines its effectiveness. If you place a sign miles away from the business, you might make clients to forget if they saw it. It can also cause confusion, especially if the store is in a mall where there are several stalls. Indoor signs should be placed at the customer service desk or next to the product.
  • Detailed – A great sign provides necessary information to the viewing audience. An informative sign should have contact information, physical address, business name and logo as well as the website address. If you operate during night hours, you can have a custom lighted sign for easy directions. An effective indoor sign may display product description or store refund policies.
  • Short and Precise – No client would spend more than a minute reading a long text for a sign, especially for custom lighted sign. The messages should be brief and legible, but it should capture the entire business idea.

These are a few characteristics of a good commercial sign. Now let’s get to the benefits of commercial signage for your business.

Spread Brand Awareness

Brand awareness is a vital aspect of marketing campaigns. Introducing potential clients to a service or products in the right way matters. This is because first impressions count. Brand awareness also increases the odds that when a client thinks of a great product or excellent services, they will think about your brand. A large, custom lighted sign placed directly at the front of your business will boost your brand’s awareness

Strengthen Client Relationships

A custom outdoor sign gives clients a good feeling about your brand. It reflects the exact feeling your business need to evoke. A reliable commercial sign company will work with you to ensure you have what you wanted. If your signage reaches the targeted audience, you’re sure of building a strong brand

Cost-effective

Business signs are among the best traditional marketing tools. The commercial sign company will design the sign once, and it will become your permanent mark. You only change the sign once you change the category and line of your operations. More so, you can update the sign to suit the current trend. This happens to be cheaper than other forms of marketing. You can even design the sign to suit your needs and style.

Both indoor and outdoor signs are versatile. But, they’re customized to send any message and help people find your business quickly. Are you ready to take your commercial signage to the next level?

What Signage Style is Right For Your Business?

The Role of Good Sign Companies in Pittsburgh PA

A good sign company understands the importance of producing high-quality signs. A sign is comparable to a handshake. The quality of the handshake gives off the first impression of a person just as most consumers pass judgment on a business based on their outdoor signage. High-quality signs placed outdoors have the power to attract half of a business’ new customers based on their appearance alone. To encourage even more consumer traffic, there are different types of signage and styles that can be implemented throughout the business’ storefronts.

Signage Styles from Sign Companies in Pittsburgh PA

The type and style of signage needed depend on what kind of business is being represented. Some places may be sufficient with one outdoor sign while others may benefit from having more signs installed inside. It comes down to the needs of the business, assessing what type of sign will be the best fit, and making the sign contrast compared to others.

  • Branding: High-quality signs accentuate branding. Branding is creating a custom style that is associated with and representative of the business. This could be color, font, and logos. The look is established right away and carries through to all types of signs whether they are big banners with the entire business name or simple letterhead on a piece of paper that just showcases a minute version of the business logo. Branding is key when it comes to using signs for wayfinding. For example, a hospital may color code different units and post signage around the hospital with that color scheme so patients can easily find their way around. Branding is what makes the business recognizable.
  • Unique Installation: Once branding is established, it can be enhanced by how the sign is installed. If it is an outdoor sign, the lighting might be utilized to illuminate the sign in the darkness. Lighting can also be used indoors for an added effect that grabs the attention of customers when they first walk in the door. Another effect is using signs that slightly raised letters and images off the wall in a modern-day raised relief look. This option is especially appealing for large signage against a plain white wall.
  • Hoarding versus Stingy: Sometimes less is more, but sometimes more is more. This is the difference between hoarding and stingy signing. Hoarding is a tactic where the signage is filled with information, it might be almost overwhelming. The idea is to draw attention to the sign and then provide the consumer with a variety of information. This kind of signage can be found in strip malls where new retail spaces are being constructed. Often large temporary walls are put up to block construction and the incoming stores use these to advertise their business that is coming. Contrasted to hoarding, stingy signing can give off a clean cut, professional appearance. When done right it says what it needs to say just in the design or font alone.
  • Retail Signs: When specifically addressing high-quality signs for retail, there are several tactics used. Some places use the hoarding to attract people in, while some stick with the stingy version of signage. Other signature features of retail signage are implementing the use of printing on glass. These are often graphics that incorporate branding and wayfinding. In addition to glass, retail settings are known to use several smaller signs throughout their stores which draw attention to specific items or features their products have to offer. These signs are flamboyant and stick out to draw the customer’s attention to them.

Whatever need arises when it comes to representing a business, sign companies in Pittsburgh PA are available to assist with custom designs.

What You Should Know Before You Hire a Commercial Sign Company

commercial sign installationHiring a company that specializes in commercial sign installation can be an excellent marketing move for your business. Not only do traditional outdoor signs help you maintain your brand presence in your community, but they also attract new customers and spread your name through word of mouth. But, if you’re looking to hire a sign company, you should be certain that you’re working with experienced professionals. Follow our simple guide and you’ll be well on your way to finding the right high quality signage for all your business needs.

Before hiring a company, it’s important to know your market. Research shows that anywhere from 13% to 20% of the population moves each and every year. This means that companies have new customers to attract each year with their signage. By one view, this represents a set of complex challenges. But, by another view, this same data represents enormous opportunities and incentives for companies that work with commercial sign installation. With lots of new eyes in the area, the efficiency of outdoor signs is increased dramatically. By keeping on top of such marketing trends, you can prepare your company to be ready for advertising opportunities with your signs as soon as they become available.

As you begin your search for a company that works in commercial sign installation, it helps to ask around for recommendations. Take note of effective signs that you see on your highways and local roads. Consult with other businesses in your industry, or adjacent markets, and ask if they have had any positive experiences with a sign company. Often times this is a great way to find a trusted company, as a company’s reputation speaks volumes about the quality of its service and customer communication. Of course, you can always go online to search for recommendations, too. Whatever your method, you will want to ensure that the company you choose has demonstrated experience in the field with proven examples of successful campaigns and clients whose brands are present and recognizable in your area and beyond.

You’ll also want to ensure that any company you work with is easy to communicate with. When it comes to outdoor signs, you may want to tweak your strategy to maximize advertising efforts. Good lines of clear communication are crucial to this process, so it’s important to ensure you and your vendor are able to communicate about changes and updates without any unnecessary friction or complex back and forth.

There are a few factors you should be aware of that are specific to the commercial sign industry. For one, outdoor signs must be installed properly to withstand the specific weather conditions of your climate. One minor oversight in this area can lead to lots of obstacles and complications down the road. It’s wise to ask about materials and installation to ensure that the company you are hiring has the knowledge and expertise to get your sign up in a way that is reliable and able to withstand any climate conditions that may arise.

Next, it’s a good idea to obtain information about past sign campaigns from other local or regional businesses. Often a sign company’s value is proven through the success of its former clients. Clients that have been with the same company for multiple years are typically a good indicator that the commercial sign company is trustworthy not only in the immediate moment, but for years into the future. It’s much easier to spend a little more time researching a company up front and sticking with them than it is to make a hasty decision that leads to lackluster results and hopping around from mediocre company to mediocre company. By doing your research and staying informed, you are doing your business a major favor.

By following these simple tips, you should have no trouble finding a company that works in commercial sign installation. With the right signage, your brand will enjoy the benefits of local popularity and sustainable brand recognition. If you’re still in need of trusted, high quality signs, then contact us today.

Need an Architectural Signage Company? Four Points to Consider

custom architectural signageWhether it’s interior or exterior, custom architectural signage is a method of marketing that is designed to elevate your brand. If you’re looking to grow your business, here are four considerations you must look into before you make a contract with a custom architectural signage company.

1. Costs and Fees 

Gorgeous plaques from an award-winning sign company might seem to be the answer to your dreams. But then when you get the bill and find out that it is more than your annual income, the dream has quickly become a nightmare. Yes, you want to build your brand. But you must remember that it takes time to create a brand identity, and starting with custom architectural signage that is within your budget will not only be affordable, but it will be a wise business move, too.

2. Experience 

Make sure that you go with an experienced custom architectural signage company. When creating signage to elevate your brand, you know that it is your face to the world. The signage represents you and everything that your business stands for. So be sure that you are working with a group that has high-quality signs and high standards of professionalism.

3. Warranty and Maintenance 

We probably don’t often think of signage as being a high maintenance item, but today, particularly with graffiti being so prevalent, it is good to think about the type of maintenance that your architectural signage company will provide. Also, be sure and discuss the warranty. Mother Nature does get wild, sometimes! Most of all, always, always, always get everything in writing.

4. The Process 

It is imperative that you work with the signage company to make sure that each step of the way you are aware of the methods they are taking to create your custom architectural signage. Take nothing for granted! Communicate effectively and clearly. If you need to deliver designs, make sure you do it on time. See if there is a model that you can assess before the final sign is created. Regarding installation, if it is a large sign for example, or an electronic sign, make sure you know how it will be delivered and installed. Is it your responsibility to make those arrangements or will that be done by the custom architectural signage company? And finally, work together on a timeline that is convenient for both of you. The last thing you want to do is have your business open and not have a sign to let everybody know that you are there and ready to accommodate your customers!

Commercial signage and custom architectural signage are great ways to expand your business visibility. It’s been proven that a vast majority of Americans, 79% in fact, recognize a business from their recollections of seeing the sign promoting it. There’s no doubt that our brains work visually! So investing in good, affordable, outdoor signage— particularly if you are able to invest in custom architectural signage—is a wonderful way of reaching as many potential customers as possible.

5 Reasons Why You Should Get Your Signs Repaired As Soon As Possible

sign repairs

As a business owner, investing in signage is an integral part of your business, but when the signs stop working, it can take you some time to decide on when to get them fixed. What you might not realize is that 85% of your company’s customers live within a five-mile radius of your business and are likely to see your business sign at least 50 times or more every week. This makes it necessary to have your signs repaired to maintain your company’s image. If you are still on the fence, here are a few reasons why sign repairs should be a priority.

    1. They grab people’s attention: Outdoor signs have the ability to grab people’s attention and inform them of your business. When they are not working properly, people are likely not to pay attention to them, which could hurt your business. Whether you are using an ELD sign or a custom sign, you want to make sure that it’s serving its purpose of telling your clients and potential clients about your business.
      Large businesses with multiple locations have reported that signage is the most important and effective way to tell their customers where they are located.
    2. They promote your brand activity: Custom signs are perfect for promoting your brand’s activity. Whether you plan to run a promotion or point your customers towards a discount, high-quality signage will do the trick. With this in mind, imagine the confusion it would create if your customers cannot read your sign. It would also affect your sales if customers cannot learn about discounts you are advertising, making sign repairs vital. Indoor signs are especially crucial when you are running promotions. Make sure they are in working condition and they can direct customers to where discounts are being offered.
    3. Help establish trust with your customers: Signs carry your message and are usually erected where customers and potential customers will notice them. They are an asset in your marketing plan and help you build customer trust. Your clients interact with your sign on a daily basis, and the more they see a broken sign, the lower they trust you. People want to believe they are dealing with a trustworthy company, and one of the best ways to do that is to keep a high-quality sign in working condition.
      Talk to a sign company Pittsburg if your signs need professional maintenance and repair. Research has shown that more than 68% of customers believe that the quality of a sign reflects the quality of products and services a business offers.
    4. High return on investment: According to research, 76% of people admitted to having entered a store or business based on the signs and 75% agreed they had told their friends and family about the store just because of the sign. Based on these statistics, sign repairs should always be high up on your priority list. In fact, sign repairs should happen immediately if the sign has been damaged in any way. Businesses have reported that their sales increased by at least 10% when they changed their sign design or repaired it, so it became visible.

How a sign looks directly affects how people perceive your business. So keep your signage in good condition — and contact Shamrock Signs right away!

Reasons to Use Sign Companies to Grow Your Business

sign companies

A lot goes into starting a new business, you have to take into consideration what your product is, who your target customer base is, and how you are going to advertise and entice those potential customers. There are many different ways to advertise, which means there are many ways that you can grow your business. The use of social media platforms and online advertising is one way to draw in new customers. You may also advertise your services through print ads in magazines and local newspapers. As focus tends to be on social media or online advertising and print ads, it’s easy to forget that business signs and commercial signage are great ways to draw potential customers in and can lead to business growth. There are many benefits to using custom signage provided by skilled sign companies to grow your business; these include increased visibility and customer traffic, cost-effective advertising, and promotional value.

Increasing Visibility and Customer Traffic

Utilizing sign companies to develop a custom sign is like having a constant salesperson for your business that is always on the job. Startup business’ attract over half of their new customers through the use of signs, which shows just how useful high-quality signage can be in attracting new customers. It is important that when you are considering using commercial signs that you are taking into consideration the sign design and the sign companies that you use. The design can make a difference in how well-received your signage; therefore, your brand is. This is why it is important to find research various sign companies to ensure you pick one that meets all of your business needs. Your custom sign design should be on brand with your business, it should be bright, and it should be a clean, neat design so that it is easily seen and understood. Some of the most noticeable signs use LED lights, which makes them stand out in the crowd. A properly designed sign will stop people in their tracks and draw them into your business either in that exact moment or it will stay in their minds for a future visit.

Cost-effective Advertising

Signs should always be a part of your marketing plan when you are starting a business and are also very useful for expanding your business. Signage can make a difference, and they are effective on and off-premises, which increases your business’ visibility. The great thing about custom signage for your business is that it is a cost-effective way to advertise your business. Using signage gives you the ability to have a lower cost but reach just as many potential customers as other types of advertising like radio, television, and newspapers. Another pro to using signage is that once you have it installed, there are no additional costs, except for maintenance and the occasional sign repairs that may be needed.

Promotional Value

Depending on the type of sign that you use they can be great ways to announce specials and sales that your business is featuring. It’s an engaging way to make announcements and bring customers in with that goal of growing your business. Signage is also a great way to feature your products and educate customers on what your business has to offer.

There’s a reason that businesses still utilize signage and that’s because it is proven to work. Signs are cost-effective, and there are many benefits to using them to grow your customer base and your business. Commercial signage can increase traffic flow to your business; it’s a cost-effective way to advertise and promote your business, your products, and services. When considering if commercial signage is right for your business, keep in mind that it can increase awareness of your brand and that it’s all about making that positive first impression with potential customers.

Are Business Signs Still Beneficial?

best quality signage

Business Signs In A Digital Age

As technology continues to march forward at a relentless pace, many people wonder if or when certain aspects of a business will no longer be viable. For example, are business cards still worth it (we say yes)? Business cards were originally used as a way to give someone a quick reference to your business and convey important information (name, phone number, address, etc) With smartphones putting the internet in a person’s pocket, are business cards even worth it? What about business signage? Do you really need a sign company or sign installation? Is business signage worth it or should you just focus on a website? (hint: do both)

Though technology is advancing faster and faster, having an impressive physical presence in an increasingly digital world can be a huge benefit. In fact, it is estimated that the value of on-site signage is equivalent to running 24 full-page newspaper ads per year. Here are the top reasons for sticking with the best quality signage for businesses:

Great for Local Recognition: In order for someone to become your customer, they need to know about your business. Take pride in your local office as a place where customers want to come and spend time buying your products or services. It doesn’t matter if you are running a snow cone shack or a legal firm, appearances matter. Often the first thing a customer (who hasn’t heard of you or interacted with you before) notices about a business is what the office and office signs look like. If you have a poorly managed sign that is run down and looks like it is 20 years old, customers think you are outdated or don’t care enough about your business to invest in an updated sign. The best quality signage is a great way to show your customers the type of quality you believe in for your business.

Potential for Grant Refunds: Many cities have economic development departments with budgets that are designed to reward businesses who demonstrate a commitment to improve and beautify a commercial property. The cities know that a well-kempt landscape and building will help draw more customers to a business, and will be a good look for the city overall. Check with the economic department of your city to see what types of business grants are available for getting the best quality signage for your business.

Build Property Value: If you own your business property, having a great business signage system can help increase the property value. This is especially true if you will be renting out or sub-leasing parts of your office space to other companies who would like to display their logo or name somewhere recognizable. The “curb appeal” associated with commercial property is very real.

Brand Repetition: Yes repetition not recognition. It is important for your brand to be recognized, however, in order for that to happen, people need to see the brand again and again and again and again and . . . you get the point. The more someone repeatedly sees a brand, the more likely they are to remember that brand when in need of that type of service. Additionally, customers associate higher quality and trust with brands that they see repeatedly. Signage on your business property is a great way for people to see your business name and logo over and over again. Every time someone drives past your business, they should be seeing and recognizing your brand. Some estimates say that around 85% of your customer base will see your sign at least 60 times in a year.

Help Locate or Relocate: We live in a pretty transient society. People move every 6 or so years and need to find new services near them. Being able to stand out and help newcomers locate (or relocate) your business is super important. Many customers, when looking for a service, if they cannot find it quickly, give up and look somewhere else. Don’t let potential customers slip through your fingers because of poor business signage! Get the best quality signage for your business to keep new and continuing customers streaming in.

Why LED Signs Can Change the Sales World

commercial signage

In the hustle and bustle of retail competition, it can be hard to get an advantage over your competitors. Every little factor counts when it comes to a sales-based income, and it can be hard to account for every variable. That’s where LED signs can turn the tides for you. With the purchase of these signs, sales may increase and edge out your competitors.

What is an LED sign?

An LED Sign is a form of commercial signage that allows you to control what is shown at what time, for how long and how brightly. But instead of having it take a while for the billboard to change, the LED sign can change very quickly, as it is electronic. It allows you to communicate your message to your audience, the consumers. It can have multiple messages, and it can even tell the time and temperature. These are useful tools in attracting business.

Of the business owners who purchased these LED signs, 83% of them noticed an increase in sales. Not only that, but of the people who passed by these signs, 71% of them looked at the messages on the screen. These LED screens not only help draw the attention of people, but it brought in sales — which can be the difference in losing, or winning against a competitor.

The best part is that they are lit up by LED lights, which means that they can be seen at night. When traveling at night, many billboards are lit up by lights, but those lights can easily break or be obscured. With LED lights, the whole sign is lit up by each individual one, and it can really stand out against dark scenery.

It leaves an impression of professionalism, modernism, and sleekness. If you invest in an LED sign, it will be worth your money.

What should I know?

LED signs are among the best quality signage. They are primarily used as commercial signage. As listed before, the benefits of having an LED sign are vast in quantity, and it wouldn’t be wise to just ignore this opportunity for your business.

With LEDs though, there comes the chance of a few shorting and breaking, which may create dead spots on your commercial signage. While this is bad, it also does come with a fix. There are many sign repair shops that specialize in LEDs, and can promptly fix these issues.

You just need to find a commercial signage company that has special sign installers that will help you get your LED sign in place. Most companies will help you with the process of identifying issues with installation, getting the permits, and answer any questions you may have.

3 Essential Services To Look For in a Sign Company

sign companies

Getting a custom sign is one of the most important steps in the opening of a business. Typically the majority of a business’s patrons, 80%, live within five miles of the location. These individuals in close proximity see a sign up to 50 times each week. With strong, engaging custom sign designs, this translates to a strong customer base.

While there are many sign companies in Pittsburgh PA, none can compete with the full array of services offered by Shamrock Signs. A sign company should be more than just a sign manufacturer. When the time comes to order custom signage, make sure these three services are available.

  1. Professional installation – The best company to install a sign is the one which made it in the first place. Having a third party install your custom sign is not only less cost-effective, but there is no guarantee they will be able to fully achieve your vision. Make sure to hire a sign company which will also handle your sign’s installation to guarantee the perfect results your business deserves.
  2. Accurate estimates – Businesses have to be particularly careful about budgeting and planning in their early days. Top-quality sign companies such as Shamrock Signs will be able to estimate accurately both the cost and time frame of a project. Hiring a sign company which will provide this information is essential to new businesses.
  3. Full service through your sign’s life – Whether from brutal storms, extreme winds, errant birds, or some other twist of fate, accidents happen and signs can get damaged or defaced. There is no price you can put on the peace of mind that your sign will be looked after and fixed if anything should happen to it. The sign is the face of your business — do not let it go unfixed!

Not all sign companies are created equal — some stop just at the sign’s production, while others go the extra mile. Make sure you hire a company which will also help with the installation and maintenance of your sign throughout its life. Get your sign from Shamrock Signs to ensure that it is properly handled throughout its entire life, right from the moment it’s designed.