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4 Benefits of a Business Custom Sign

If you are wondering whether a custom sign is any good for your business, consider the following fact — 71% of people look at custom sign messages on roadside advertising. That may be all the traffic you need to take your business to the next level. Still on the fence about the importance of a business sign? Consider the following benefits of a custom sign to your company.

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1. Passive Marketing Tool

Commercial signs make the first impression of your business to the customers. Your commercial sign design should summarize your company with short, unique, and catchy messages combined with your business logo or custom sign. When potential customers see your business sign, they should get all the information they need to locate you as fast as possible. A good custom lighted sign will market you effectively all day and night. Simply put, your business sign is your number one sales representative.

2. Cost-effective Marketing

After paying for the custom sign design and commercial sign installation costs, you will only need to maintain the outdoor signs from time to time. The service life of your outdoor business signs will be determined by the quality of the material used to make and install the custom sign. Therefore, you should trust the best sign companies in Pittsburgh, PA, to design and install a high-quality custom sign for your business. With high-quality signs, you will have little sign repair and replacement costs over a long time. If you consider the other forms of business marketing such as online marketing, physical marketing, and newspaper, TV, and radio ads, none is cost-effective as outdoor business signs.

3. Location Marking

People will remember a business more after repeatedly seeing a unique business custom sign in the same location. High-quality signage installed in a strategic location with busy traffic will boost your brand’s visibility in the local area. People will start associating your company’s sign with the location. Consequently, it will serve as a landmark and a point of reference when people are giving directions. This gives your business free word-of-mouth marketing. Additionally, when people search for directions online, they’ll see your company’s custom sign. Therefore, installing your custom sign in a strategic location will also attract free online traffic. When people are aware of your company’s existence in a certain location, they will start seeking your services or products. When more people start visiting your business, you may start selling other services to make your business location a one-stop-shop.

4. Utilizes Your Business Space Effectively

Other than painting and applying expensive finishes to the exterior walls of your business space, you may instead install custom signs. Pittsburgh sign companies will supply you with perfect-fit custom sign designs that you can install on the exterior walls of your business space. This not only helps customers find you easily but also distinguishes your brand from the competition. It is common to find businesses with similar services and products located in the same area or building. In such a case, installing a custom sign on your exterior walls will set you apart from your competitors.

Attributes of High-Quality Signage

A good custom sign for your business should display all the colors associated with your brand so that people can remember it more easily. Additionally, the geographical location and size of your business sign will boost your brand’s visibility. Your custom sign should have high-quality graphics, and the font size, display color, and contrast of the business sign should coordinate. Custom lighted signs will market your company even at night.

Ultimately, the success of your business in a tough competitive business environment will be influenced by the quality, location, and visibility of your business sign. Customers should be able to locate your brand easily without asking for directions time and time again. Especially if your company is located in a busy and densely populated area, a well-visible business sign will do half the work of attracting new customers to your premises. You can trust the reputable sign companies in Pittsburgh, PA, to design a high-quality business sign for your company.

5 Types of Signage Every Business Needs to Consider

best quality signage

If you want to attract customers and drive sales, commercial signage is a must. Business signs can provide valuable information to your customers about your products without having to consult salespeople. The right signs can attract 50% of the customers for a new startup business. Here are the five types of the best quality signage every business should consider.

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Custom Signage Isn’t the Place for a DIY Solution

custom signage

Have you ever seen a sign that seems, well, homemade? Unless it was for a lemonade stand, you probably questioned the professionalism of the business. After all, modern companies opt for custom signage created by experts, not signage that appears hastily put together.

If you’re waffling about investing in all areas of custom signage, remind yourself of all those DIY signs you’ve seen. Yes, you’ll pay a little more for the best quality signage, but you’ll also attract more traffic. Around seven out of 10 highway travelers read the messages they see on commercial signs, so don’t cut corners with yours.

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Why Outdoor Signage? 3 Main Advantages

outdoor signage

The COVID-19 pandemic has truly changed the world. There isn’t an industry across the globe that hasn’t been touched by this virus in some way. Organizations have had to shut their doors, many for good, and everyone else is fighting to stay afloat.

Hopefully, all this will pass in the next few weeks, but businesses need to start thinking about how they’re going to bring in new customers once their doors open up again. That’s where outdoor signage comes into play. It sounds simple because it is simple: great signs grab people’s attention, which leads to them physically walking into your store, and subsequently becoming lifelong customers.

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The Perks of Digital Signage

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Is your company struggling with visibility? Team up with sign companies to create a lasting impression on existing and potential customers.

High-quality signage can have a tremendous impact on your business outreach. Currently, more and more businesses are transitioning to digital, custom sign designs. Industry experts agree these digital signs pack the most potential. Learn more below.

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Are You Performing These Maintenance Tasks for Your Business Signage?

sign repairs

If you own a business, you’re probably already aware that almost 80% of Americans remember a business based on its sign. But if you’re not keen on regular signage maintenance, your business could be suffering more than you know. So whether you need immediate sign repairs or you want to take preventative action, here are a few signage maintenance tasks to add to your to-do list.

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Grab Customers’ Attention With Creative Outdoor Signs

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Too few marketers realize outdoor signage is an incredibly valuable medium. Here are just a few of the stats:

  • Conversions and profits from outdoor signs are equivalent to running 24 full-page newspaper advertisements per year.
  • Startups owe half of their new customers to business signs.
  • Over half of customers–60%–take their business elsewhere when outdoor storefronts and physical locations lack clearly marked signage.

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4 Ways to Differentiate Your Business With Custom Signage

custom business lighting

Is it possible to let prospective customers know that your business is top-notch from their first glance at your storefront? Custom business lighting of your exterior signs makes it possible. In fact, seven out of 10 people said that they judged a company’s perceived quality by its visible signage. With that in mind, why not revisit the appearance and function of your business signs? Working with a leading-edge provider of commercial signs can help you edge out the competition and capture attention. Below are some of the key ways that the right lighted commercial signage can help you get more positive public attention, as well as sales traction.

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