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How to Boost Your Business with Custom Architectural Signage

custom architectural signage

If you own a company, you know quite well that your business signage is your face to the world. Signage is often the first impression that customers have of your business. In fact, the impact of custom architectural signage has been shown to be the equivalent of an annual total of 24 full-page newspaper ads in value and effectiveness. So, the next time you consult with a custom architectural signage company about creating signs for your company, here are five current trends to consider going with.

Go Durable

In today’s world, sustainability is a major topic. Creating custom architectural signage for materials that are durable and sustainable will reflect on your perspective and mindset as a business entity. Make sure the company that you are considering will use sustainable and durable materials and be proactive so that you know the entire process from raw the very beginning, such as which raw materials are used until the finished product.

Go Digital

A digital print is a fantastic option for signage because it can be custom prepared and created to fit in with the design of the building. Any element that you are interested in can be incorporated into the design! This type of high-quality signage will also say a lot about your connection with the latest trends in the business world.

Go Tactile

Natural elements such as wood, for instance, create a wonderful texture for custom architectural signage. There is something actually appealing to the eye in the use of natural materials such as wood and stone, etc. Elements that are colored and even engineered create an original presentation for your business, one that will definitely attract the attention of your potential customers.

Go Collaborative

One of the most innovative and lucrative ideas is actually to make an effort to find other businesses in your areas and see how they may work collaboratively with you. Perhaps this means working together for customer referrals, for instance. Or, it could be partnering with other companies in the area concerning obtaining materials or contacting other distributors. It also could be that you asked around to other businesses concerning their ideas and experience with different custom architectural signage companies. In each situation, whatever you find out will probably be of benefit, because you will know how local companies can compliment your business. And probably, someday, you will also be able to return the favor!

Go Biophilic

Lights, camera, action! It is true that the human eye is drawn to everything that is bright and sparkly, and custom architectural signage is no exception to this. But biophilic is much more than bright lights; it is actually a concept of custom lighting which incorporates nature into the design. Even a glimpse of a tree, or some other natural elements in your signs, provides interest to potential customers. You may even want to consider placing your signage near a window. When you are working with a company for your signs, look for one that incorporates this newest trend; elements that feature natural light materials that will make your signage stand out.

Summary: Custom Architectural Signage

Remember, before you decide on any particular company to do your signage make sure you ask about the details. For instance, check about sign repairs and make sure you know how fast business signs can be produced. Investing in good outdoor signage and custom signs for your business is a smart investment and one that should benefit your business in the future.

custom lighted sign

5 Factors to Consider When Choosing a Custom Lighted Sign

A custom lighted sign is important for your business because it attracts new customers to your premises. An outdoor business sign is a great way to advertise your business, given that 79% of people in the U.S. remember a business because of the business sign. However, before getting a custom lighted sign for your business, you need to consider the following important factors.

custom lighted sign

1. Your Business Operation Hours

Custom lighted signs are well-visible both day and night. If your business runs around the clock or closes late in the evening, then you should invest in a lighted outdoor sign. For instance, if you own a nightclub, you must have a lighted sign for your customers to find you easily. Nonetheless, lighted signs are not limited to businesses with extended operational hours only. You can choose to invest in a custom lighted sign even if you close earlier. Maybe your next customer will be a person who was driving late at night and saw your business sign.

2. The Location of Your Business

Before calling a commercial lightning company in Pittsburgh to design and install your custom lighted sign, you need to consider where your business is located. This is important mainly for two reasons. First, you need to adhere to the signage laws as dictated by your state. This means getting permits and the necessary licenses from your local authorities. Secondly, you need to consider the geography of your surrounding area. It will influence the size, type, and design of your custom sign. If your business is located in a densely populated city, you may opt for a blade sign or a storefront sign. High-rise signage will be best if your business is located in a multi-story building.

3. What Is Your Industry?

Due to the nature of your industry, your business may benefit more from a custom lighted sign. Some custom sign designs are specific to certain industries and may not be a good fit in another industry. If you’re in the hospitality industry, you will need brightly lighted signs because a substantial percentage of your customers will need your services all day and night. However, if you operate a school, you will need a different commercial sign design. Outdoor business signs are meant to attract customers interested in your services or products. Therefore, it makes sense to keep your target customers in mind when installing a custom lighted sign.

4. The Climate of Your Business Location

Different materials are used to make business signs. These materials include metal, fabric, neon, acrylic, aluminum, plastic, vinyl, carved wood, and PVC. You should utilize the high-quality signage that will stand adverse weather in your location. Poor choice of signage will result in frequent repair and maintenance expenses every time your business sign is destroyed by harsh weather. A good sign company in Pittsburgh will help you select the best type of material for your business sign. You can also choose to have several business signs suited for different weather conditions and interchange them seasonally.

5. Your Signage Budget

Not all custom lighted business signs will cost the same price. Several factors come into play. The size, type of material used, design, and ease of installation, will all influence the cost of a custom lighted sign. You’ll pay more for the high-quality signs that are designed to last longer and withstand a harsh environment. Depending on your budget, you may opt for a big or small custom business sign. Sign companies in Pittsburgh will also charge varying rates for installation and design of custom lighted signs. If you are on a tight budget, you may want to start with a smaller and more affordable business sign, then upgrade as your business grows.

Whether your business is new or you’ve been running it for a while, a custom lighted sign will help you attract more customers. You should consider commercial signage as an investment to your business, rather than an expense. Business signs will help you increase your sales by enticing new customers to your business.

4 Benefits of a Business Custom Sign

If you are wondering whether a custom sign is any good for your business, consider the following fact — 71% of people look at custom sign messages on roadside advertising. That may be all the traffic you need to take your business to the next level. Still on the fence about the importance of a business sign? Consider the following benefits of a custom sign to your company.

custom sign

1. Passive Marketing Tool

Commercial signs make the first impression of your business to the customers. Your commercial sign design should summarize your company with short, unique, and catchy messages combined with your business logo or custom sign. When potential customers see your business sign, they should get all the information they need to locate you as fast as possible. A good custom lighted sign will market you effectively all day and night. Simply put, your business sign is your number one sales representative.

2. Cost-effective Marketing

After paying for the custom sign design and commercial sign installation costs, you will only need to maintain the outdoor signs from time to time. The service life of your outdoor business signs will be determined by the quality of the material used to make and install the custom sign. Therefore, you should trust the best sign companies in Pittsburgh, PA, to design and install a high-quality custom sign for your business. With high-quality signs, you will have little sign repair and replacement costs over a long time. If you consider the other forms of business marketing such as online marketing, physical marketing, and newspaper, TV, and radio ads, none is cost-effective as outdoor business signs.

3. Location Marking

People will remember a business more after repeatedly seeing a unique business custom sign in the same location. High-quality signage installed in a strategic location with busy traffic will boost your brand’s visibility in the local area. People will start associating your company’s sign with the location. Consequently, it will serve as a landmark and a point of reference when people are giving directions. This gives your business free word-of-mouth marketing. Additionally, when people search for directions online, they’ll see your company’s custom sign. Therefore, installing your custom sign in a strategic location will also attract free online traffic. When people are aware of your company’s existence in a certain location, they will start seeking your services or products. When more people start visiting your business, you may start selling other services to make your business location a one-stop-shop.

4. Utilizes Your Business Space Effectively

Other than painting and applying expensive finishes to the exterior walls of your business space, you may instead install custom signs. Pittsburgh sign companies will supply you with perfect-fit custom sign designs that you can install on the exterior walls of your business space. This not only helps customers find you easily but also distinguishes your brand from the competition. It is common to find businesses with similar services and products located in the same area or building. In such a case, installing a custom sign on your exterior walls will set you apart from your competitors.

Attributes of High-Quality Signage

A good custom sign for your business should display all the colors associated with your brand so that people can remember it more easily. Additionally, the geographical location and size of your business sign will boost your brand’s visibility. Your custom sign should have high-quality graphics, and the font size, display color, and contrast of the business sign should coordinate. Custom lighted signs will market your company even at night.

Ultimately, the success of your business in a tough competitive business environment will be influenced by the quality, location, and visibility of your business sign. Customers should be able to locate your brand easily without asking for directions time and time again. Especially if your company is located in a busy and densely populated area, a well-visible business sign will do half the work of attracting new customers to your premises. You can trust the reputable sign companies in Pittsburgh, PA, to design a high-quality business sign for your company.

5 Types of Signage Every Business Needs to Consider

best quality signage

If you want to attract customers and drive sales, commercial signage is a must. Business signs can provide valuable information to your customers about your products without having to consult salespeople. The right signs can attract 50% of the customers for a new startup business. Here are the five types of the best quality signage every business should consider.

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Custom Signage Isn’t the Place for a DIY Solution

custom signage

Have you ever seen a sign that seems, well, homemade? Unless it was for a lemonade stand, you probably questioned the professionalism of the business. After all, modern companies opt for custom signage created by experts, not signage that appears hastily put together.

If you’re waffling about investing in all areas of custom signage, remind yourself of all those DIY signs you’ve seen. Yes, you’ll pay a little more for the best quality signage, but you’ll also attract more traffic. Around seven out of 10 highway travelers read the messages they see on commercial signs, so don’t cut corners with yours.

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Why Outdoor Signage? 3 Main Advantages

outdoor signage

The COVID-19 pandemic has truly changed the world. There isn’t an industry across the globe that hasn’t been touched by this virus in some way. Organizations have had to shut their doors, many for good, and everyone else is fighting to stay afloat.

Hopefully, all this will pass in the next few weeks, but businesses need to start thinking about how they’re going to bring in new customers once their doors open up again. That’s where outdoor signage comes into play. It sounds simple because it is simple: great signs grab people’s attention, which leads to them physically walking into your store, and subsequently becoming lifelong customers.

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The Perks of Digital Signage

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Is your company struggling with visibility? Team up with sign companies to create a lasting impression on existing and potential customers.

High-quality signage can have a tremendous impact on your business outreach. Currently, more and more businesses are transitioning to digital, custom sign designs. Industry experts agree these digital signs pack the most potential. Learn more below.

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Are You Performing These Maintenance Tasks for Your Business Signage?

sign repairs

If you own a business, you’re probably already aware that almost 80% of Americans remember a business based on its sign. But if you’re not keen on regular signage maintenance, your business could be suffering more than you know. So whether you need immediate sign repairs or you want to take preventative action, here are a few signage maintenance tasks to add to your to-do list.

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