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3 Aspects of Sign Design to Consider

The first thing a customer sees when they come to your storefront is your business’s sign. It tells them the name of the business and what services are provided. In many ways, it’s the first way that a business is marketed to the general public. In fact, over 50% of new businesses’ customers come in just from the sign. It’s important to invest in commercial sign design and to make sure that sign installation isn’t just done for the sake of doing it. Instead, engage high-quality signage instead. Here are three aspects to consider when looking into commercial sign design for your business. Continue reading

How Custom Sign Design Can Help Your Small Business

The first thing that most people will see when they come to your business is its sign. It draws them in off the street and tells them what your business offers and is all about. In fact, 60% of customers have said that being unable to see a sign kept them from going into a business entirely. Either they didn’t know what was physically inside, or they simply wanted to avoid a business that didn’t take the time and effort to put up outdoor signage. This is where custom sign design comes in. Continue reading

Commercial Sign Design: 4 Factors Sign Companies Consider

commercial sign design

You should consider your commercial sign as a long-term investment in your business. A good business sign will be your number one sales agent, and a better one because it will sell your business all day and night. Marketing experts say that signage can generate an additional 75% to your customer base and referrals, making it an efficient advertising and branding tool. A sign is as good as its design. For your commercial sign design, you should trust a top sign company in Pittsburgh. Continue reading

How the Right High Quality Signage Can Take Your Small or Large Business to The Next Level

 

Whether you run a small or large business, it is very important to make sure that you are doing each and every thing that you can possibly do to grow your reach. With the competition that has come along with the modern world, it is natural to find yourself feeling nervous or worried about getting even more out of your business. The modern world brings some unique challenges for small and large businesses alike, but high quality signage can give your business the edge that it has always been in need of. With this simple guide, the team over here at Shamrock Signs will make sure that we walk you through some of the key ways in which high quality signage can help take your small or large business to the next level. Continue reading

Points to Consider When Purchasing Outdoor Business Signs

When it comes to choosing outdoor business signs for your small business, you should understand that there’s more to effective signage than slapping your logo on a sign. Outdoor business signs serve multiple purposes: they show your customers where to enter, they identify your business, and in some cases, they convey information about your hours, address, website, and phone number. Continue reading

5 Factors Sign Installers Consider Before Mounting Your Business Sign

If you’re thinking of installing a business sign, you’re on the right path given that 79% of Americans remember a business based on the sign. Additionally, more than 70% of consumers associate the quality of a business sign to the quality of a business. The design and installation of your commercial sign will influence the value of your business sign. Sign installers will consider the following factors when installing your business sign. Continue reading

5 Factors to Consider When Hiring a Local Sign Company

local sign companyHaving the best quality signage is an investment in your business that has a decent ROI, given that 83% of business owners who install LED signs increase their overall sales. However, your business sign will only be as good as the local sign company you choose to design and install the signs. Therefore, you must pick a sign company with a reputation for designing and installing high-quality signage. How do you go about selecting sign companies for your business? Here’s how. Continue reading

A Few Examples Demonstrating the Value of Outdoor Signs for Small Businesses

repair signs

There is just no denying the fact that a small business operating in the modern world needs everything that they can get to make progress and get ahead. With so many different businesses, products, and services competing for the attention of the consumer, people have more options than ever before when it comes to spending their money. Outdoor signs are a great way for your small business to make sure that you stand out from all the noise. Here are just a few key examples of how outdoor signs can bring some immense value to your small business.

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How to Boost Your Business with Custom Architectural Signage

custom architectural signage

If you own a company, you know quite well that your business signage is your face to the world. Signage is often the first impression that customers have of your business. In fact, the impact of custom architectural signage has been shown to be the equivalent of an annual total of 24 full-page newspaper ads in value and effectiveness. So, the next time you consult with a custom architectural signage company about creating signs for your company, here are five current trends to consider going with.

Go Durable

In today’s world, sustainability is a major topic. Creating custom architectural signage for materials that are durable and sustainable will reflect on your perspective and mindset as a business entity. Make sure the company that you are considering will use sustainable and durable materials and be proactive so that you know the entire process from raw the very beginning, such as which raw materials are used until the finished product.

Go Digital

A digital print is a fantastic option for signage because it can be custom prepared and created to fit in with the design of the building. Any element that you are interested in can be incorporated into the design! This type of high-quality signage will also say a lot about your connection with the latest trends in the business world.

Go Tactile

Natural elements such as wood, for instance, create a wonderful texture for custom architectural signage. There is something actually appealing to the eye in the use of natural materials such as wood and stone, etc. Elements that are colored and even engineered create an original presentation for your business, one that will definitely attract the attention of your potential customers.

Go Collaborative

One of the most innovative and lucrative ideas is actually to make an effort to find other businesses in your areas and see how they may work collaboratively with you. Perhaps this means working together for customer referrals, for instance. Or, it could be partnering with other companies in the area concerning obtaining materials or contacting other distributors. It also could be that you asked around to other businesses concerning their ideas and experience with different custom architectural signage companies. In each situation, whatever you find out will probably be of benefit, because you will know how local companies can compliment your business. And probably, someday, you will also be able to return the favor!

Go Biophilic

Lights, camera, action! It is true that the human eye is drawn to everything that is bright and sparkly, and custom architectural signage is no exception to this. But biophilic is much more than bright lights; it is actually a concept of custom lighting which incorporates nature into the design. Even a glimpse of a tree, or some other natural elements in your signs, provides interest to potential customers. You may even want to consider placing your signage near a window. When you are working with a company for your signs, look for one that incorporates this newest trend; elements that feature natural light materials that will make your signage stand out.

Summary: Custom Architectural Signage

Remember, before you decide on any particular company to do your signage make sure you ask about the details. For instance, check about sign repairs and make sure you know how fast business signs can be produced. Investing in good outdoor signage and custom signs for your business is a smart investment and one that should benefit your business in the future.

custom lighted sign

5 Factors to Consider When Choosing a Custom Lighted Sign

A custom lighted sign is important for your business because it attracts new customers to your premises. An outdoor business sign is a great way to advertise your business, given that 79% of people in the U.S. remember a business because of the business sign. However, before getting a custom lighted sign for your business, you need to consider the following important factors.

custom lighted sign

1. Your Business Operation Hours

Custom lighted signs are well-visible both day and night. If your business runs around the clock or closes late in the evening, then you should invest in a lighted outdoor sign. For instance, if you own a nightclub, you must have a lighted sign for your customers to find you easily. Nonetheless, lighted signs are not limited to businesses with extended operational hours only. You can choose to invest in a custom lighted sign even if you close earlier. Maybe your next customer will be a person who was driving late at night and saw your business sign.

2. The Location of Your Business

Before calling a commercial lightning company in Pittsburgh to design and install your custom lighted sign, you need to consider where your business is located. This is important mainly for two reasons. First, you need to adhere to the signage laws as dictated by your state. This means getting permits and the necessary licenses from your local authorities. Secondly, you need to consider the geography of your surrounding area. It will influence the size, type, and design of your custom sign. If your business is located in a densely populated city, you may opt for a blade sign or a storefront sign. High-rise signage will be best if your business is located in a multi-story building.

3. What Is Your Industry?

Due to the nature of your industry, your business may benefit more from a custom lighted sign. Some custom sign designs are specific to certain industries and may not be a good fit in another industry. If you’re in the hospitality industry, you will need brightly lighted signs because a substantial percentage of your customers will need your services all day and night. However, if you operate a school, you will need a different commercial sign design. Outdoor business signs are meant to attract customers interested in your services or products. Therefore, it makes sense to keep your target customers in mind when installing a custom lighted sign.

4. The Climate of Your Business Location

Different materials are used to make business signs. These materials include metal, fabric, neon, acrylic, aluminum, plastic, vinyl, carved wood, and PVC. You should utilize the high-quality signage that will stand adverse weather in your location. Poor choice of signage will result in frequent repair and maintenance expenses every time your business sign is destroyed by harsh weather. A good sign company in Pittsburgh will help you select the best type of material for your business sign. You can also choose to have several business signs suited for different weather conditions and interchange them seasonally.

5. Your Signage Budget

Not all custom lighted business signs will cost the same price. Several factors come into play. The size, type of material used, design, and ease of installation, will all influence the cost of a custom lighted sign. You’ll pay more for the high-quality signs that are designed to last longer and withstand a harsh environment. Depending on your budget, you may opt for a big or small custom business sign. Sign companies in Pittsburgh will also charge varying rates for installation and design of custom lighted signs. If you are on a tight budget, you may want to start with a smaller and more affordable business sign, then upgrade as your business grows.

Whether your business is new or you’ve been running it for a while, a custom lighted sign will help you attract more customers. You should consider commercial signage as an investment to your business, rather than an expense. Business signs will help you increase your sales by enticing new customers to your business.