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Standing Out in Shared Business Spaces

custom sign designsSharing a business space presents unique advantages and challenges. On one hand, you have a potential support system of other nearby business owners, lease rates may run cheaper, and there’s an established customer base coming through. On the other hand, you are competing. It can be hard to make yourself known, and potential customers may not notice a new business among neighboring businesses. Here are some tips for standing out and cultivating a successful new business in a shared space.

Make connections with your neighbors.

Your neighbors are your friends. Share and trade supplies and ideas! If you have established businesses right next to you, team up with them to tap into their existing customers. Brainstorm promotions you can create with each other to jointly drum up business.

Use signage as a separator.

When you’re in a shared space, it can be difficult to differentiate businesses and stand out from the crowd. Make sure that your space has a unique vibe from your neighbors and draw customers in with visuals. Custom sign designs are a worthwhile investment for any business, but they are especially useful for businesses in a shared space where you may need to get creative due to limited or awkward-shaped space and possible restrictions on signage from leasers. Working with a professional sign company to custom signage means you get the best creative skin for the outside of your business while still following the rules.

Make your presence known.

Don’t just focus on making connections and creating signage in your business space. Branch out and let your local community know that you have arrived! Reach out to other local businesses to see if you can team up for promotions or at least leave business cards. Send out coupons and flyers to local addresses. If you’re in a shared business space, you need to draw potential customers into that space for them to even get a chance to make initial judgement about your business. Check what your leaser allows for outdoor/outside your storefront signage, and get a creative sign to capture the attention of passersby.

Build an image.

When decorating, advertising, and collaborating, keep a brand image in mind for your business. Visuals and vibes are key to capturing the imagination of customers. For example, about 70% of consumers have reported that they believe the quality of a business is reflected in the quality of their signage. Plan your business’s aesthetic ahead of time and try to stick to it. If you have a recognizable aesthetic, standing out in a shared space is much easier.

Illuminate your space.

Circling back to custom sign designs, consider something a little “flashy” like custom lighting. Shared spaces can often feel dim and enclosed, so creating an invitingly lit space is a huge asset to your business. Consider an illuminated window or outdoor signage option, too. They’re eye-catching and inviting in a dim indoor shared space, and also attention-grabbing in a space situation like a shopping plaza or strip mall.

Essentially giving your business unique character is what will jumpstart a successful time in a shared business space. Custom sign designs and creative decoration, collaboration, and keeping true to your brand make a business truly memorable for its customers. You have a good product — so get out there and really sell it!

Reasons to Incorporate LED Lighting in Your New Business Sign

custom signsLED lights are the best way to create the brightest outdoor signs for your business. Not only are LED lights beautiful, they offer a slew of benefits. Before you visit a sign repair company to fix your old business advertisement, consider switching up your branding with LED custom signs. 

You’ll draw in more customers

With bright custom signs, you’ll likely see an increase in the amount of foot traffic your business receives. Nearly 80% of American consumers remember a company based solely on their sign design. If you want to keep your old business sign design, revamping the quality with energy-efficient, bright LED lights will offer high quality signage at an affordable price. 

You’ll save money

LED lighting is an eco-friendly initiative that’s designed to reduce your energy consumption. Despite the larger upfront cost, LED lights shine brighter, look better, and last longer than traditional lighting methods. Your customers will see your sign even in rainy weather. Because of their longevity, your company will save money and effort when you don’t have to replace your sign every few months. Additionally, LED lights won’t jeopardize the entire sign when one light goes out. When you do need sign repair, LED lights are easily replaced, saving you time and money. 

You’ll look more professional

Ever walk by a gas station or supermarket and you laugh because one of their lights are out so it makes a funny new word or phrase? It might amuse the consumer, but you don’t want to be that business. You’re in business to help the customer, not amuse them. Luckily, LED signs are a type of durable, high quality lighting that can shine for up to 11 continuous years. Your professional, custom signs will show your customers you care about your image just as much as you care about the quality of the service you are providing. 

Many businesses doubt the effect that custom signs can have on their clientele. Through eco-friendly initiatives, money-saving opportunities, and an overall professional look, installing LED custom signs is the best way to advertise your business. To get more information on custom LED signs, visit Shamrock Sign Fabrication and Maintenance today.

3 Outdoor Signage No-Nos to Avoid

outdoor signsAdvertising with outdoor signage is a great way to bring new people through your doors. People passing by your location will see the sign and if they’re interested in what you have to offer, they’ll stop in. When you’re advertising outdoors, it’s important to be aware of things you shouldn’t do. Let’s take a look at a few outdoor signage no-nos. 

Don’t Get too Elaborate
Any outdoor signage is designed for people passing by to read. If there are too many words, someone driving by your business isn’t going to be able to take the time to read everything on your custom signage. Stay away from too many words and follow the rule of seven. The rule of seven means you should keep the copy length to seven words or less. You also need to make sure that the advertisement can be read and digested in seven seconds or fewer. 

Don’t Tell, Show Instead
Since you only have seven seconds to appeal to a passerby, don’t waste room on your outdoor signs. Instead, try and capture the potential customer’s emotions through visualization and imagery. By doing this, you’ll be able to catch their attention and your message will stick in their minds. To do this, you can use images that set the tone for the ad and talk about its concept virtually. 

Don’t Use Small Images or Fonts
If someone passing by is more than a foot from your sign, chances are they’re not going to be able to see small images or fonts. Larger, bold text is easier to read and can help people comprehend a message from farther away. Add adequate spacing between the letters and words to enhance the text’s functionality. 

You should also choose a font that shows off your personality. For example, Arial or Times New Roman can make a company seem generic. But something a little abnormal will make your company appear creative and credible. 

At least 71% of people look at the messages on roadside signs. Making simple mistakes like using too small of a font size or putting to much on your outdoor signs can really make or break your success. Avoiding these things can help bring more people through your door and instantly grow your business. 

3 Signage Trends to Help Make Your Business More Successful

sign installationSign installation is a great way to attract more customers to your business. The use of custom signs can tell a passerby about a sale you’re having or about any other promotions you might be running.

While signs are so commonly used, there are a few trends you should consider to have the most success. Here are a few of those trends.

Texture Printing
Texture printing uses 3D printing technology to allow everyone to read your sign. For example, the American Disabilities Association uses texture printed signs that have braille on them for people with visual impairment. It’s a great tool that will help customers stay safe and get into your building with ease. 

Texture painting isn’t just used for braille purposes, though. It can also be used for design purposes. For example, what if the backdrop of your custom signage was brick? With texture printing, the sign will not only look like brick but it will feel like brick, too. 

Building Wraps
Another trend in the signage world is building wraps. This means your entire advertisement will wrap all the way around your building. If you don’t want it to wrap around the entirety of your space, you can have it covering the street side of your building or have it cover one or two floors. Consider your message and your building’s location when deciding which would be the best option for you.

Reception Signage
Sign installation in the reception area of your building can help create a great first impression. It allows you to show your logo off to your customers the minute they enter your business. Not only can it help in terms of advertising, but it will reassure the customer that they are in the right place. If you feel like your logo, tagline, and color scheme are a bit outdated, consider undergoing a rebranding process. 

Sign installation is a branding and advertising tool that can bring in an additional 75% to your customer base and referrals. It’s such an important tool to use if you want to grow your company. Consider using building wraps, texture printing, and even reception signage to advertise your business. 

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5 Reasons Why Signage Still Matters in The Digital Age

sign companyYou might believe that marketing is a mostly online enterprise these days, and you’d be right. More than ever before, companies are moving their products and services onto the internet. It only makes sense that marketing efforts would follow suit. If your company has a physical store, however, one marketing strategy has stood the test of time: signs. Here are a few reasons why custom signage is still important to a growing business. 

  1. Foot Traffic
    If you operate in a large city with a lot of passersby, you will get the most out of hiring a sign company. When you think about optimizing a marketing tactic to reach the largest amount of people possible, custom signs should be the top of your list. Just look at storefronts in New York City, almost all of them have signs.
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  3. Attention Grabbing
    When you use custom sign designs, you have the unique opportunity to grab someone’s attention in a passive and consistent way. Of the business owners who purchased LED signs, 83% noticed an increase in sales. What’s more attention-grabbing than an LED sign?
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  5. Cost Effective
    Since you only have to pay for your sign once and it will then generate leads for as long as you are in business, it is one of the best cost per customer lead generation tools you can find. Whether you are a small business in the start up phase, or a long-standing institution in need of new leads, signs are a great way to go.
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  7. Brand Building
    Branding and brand imagery plays a huge role in your marketing efforts. Signs are a great way to reinforce your brand and give customers an image they will remember.
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  9. Permanence
    After a sign company installs your businesses first sign, it will stay there for as long as you want. As far as marketing goes, there are not many other strategies that will work 24 hours per day for eternity. 
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Yes, digital marketing is important. You need a web presence to succeed long-term in any business. Still, as far as long-term lead generation goes, you can’t really beat custom signage.

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3 Business That Benefit Heavily From Custom Signage

custom sign

 

When most people think of signs, they recall images of spiky price bubbles with vibrant colors or something that just says, “Open.” 

In truth, signs encompass a wide variety of the things you see every day, whether or not you register them as being a traditional sign. When it comes to running a business, this can be an extremely useful advertising technique. 

In theory, most businesses could benefit from custom signage, but here are the top five industries. 

Retail

This one makes sense, right? Retail stores are littered with custom signs both inside and out, all of which aid the customer in buying something, getting around the store, or simply informing them of something. These signs are more influential over customers than most people think, and 79% of people in the United States will remember a business based on their sign. Retail signage is referred to as the “invisible salesman” because it often does the work without anyone ever realizing it. 

Restaurants and Bars

When you walk into a successful restaurant, chances are they have signs all over the place — bars too. These will differ from retail signs, and will generally endorse food or alcohol in some manner because that’s what these establishments are selling. Restaurants will often use creative custom signs to create an ambiance that will attract people. Bars do this similarly, as you might’ve seen with vibrant neon colors through a bay window. 

Auto Repair Shop

A two-door garage on a small lot that hasn’t been painted in 20 years isn’t going to draw in customers (unless it’s the only shop around). Outdoor signs that emphasize the companies qualifications and maybe even add a little professionalism will drastically improve how much traffic they might receive. Think about all the high-end mechanic and detail shops you know, they probably have one thing in common: unique and compelling signage. They might have a large building sign that has their logo on it, or a banner draped across the front entrance that lists some of their popular services. It’s an effective way of getting people interested in the shop.

Of course, these businesses aren’t the only ones that can benefit from quality signage. Anybody with a company could potentially benefit. So if you’re thinking about getting a sign installed, you’re making a smart move.

Need a sign fabricator? Call us today.

Early Steps to Take Before Opening Your First Local Store

sign installationIf you have a dream in your head, you can make it a reality. As you prepare to open your first retail location, this is probably an ideal you hold very close to your heart. But what exactly goes into the beginning stages of a business? Here are the first steps you must take in preparation for opening day. 

Step One: Branding

The beginning of your business happens well before you even sign the lease on your retail location. First, you need an idea. After your idea, you need to craft an image for your brand. The public face for your company will be crucial for setting yourself apart from other businesses in your field. What will make people want to use your services, why are you providing these services, and who will want to buy them? Ask yourself these questions. 

After you have the answers, start brainstorming custom sign designs. Custom signage is important for every retail store since it is the best way to visually impress your brand imagery to the public. Before building your custom signs, make sure they reflect the branding strategy you have decided on. Then you can move on to step two.

Step Two: Building

Building starts with an online presence these days. This is actually good, though, because you can test out your sign designs before actually placing them in and around your business. Once you’ve cultivated a social media presence, you should talk to a local company regarding sign installation. Figure out the optimal locations for sign installation outside the property you decided to rent, as well as in the building. 

Do this before building up your product inventory, as signs will start to impart your branding on the town. Since on-site signage is worth the equivalent of 24 full-page newspaper ads per year in terms of marketing, it is never too early to install signs. They will reach a number of eyes before you even open, likely cultivating intrigue along the way. 

Step Three: Being

It is time for you to be the business you built. On opening day, you must act like the brand you are trying to project. You have prepared for this, taking your time to ensure you have an established theme and attitude for your business. All you need to do now is follow through. 

From branding to sign installation to opening day, you will come a long way when you start a business. Going through this process is difficult, emotionally taxing, and infinitely rewarding. Even if your business doesn’t succeed, you will learn so much.

Why Location Matters When Designing a Custom Sign

custom sign designsSignage is one of the most impactful classic advertising tools any small business owner has at their disposal. You can reach a large number of people with your brand imagery, continue reaching new people that move to your location, and do so at a fraction of the cost per lead than other marketing strategies. It sounds almost too easy, but this isn’t exactly the case. Before you invest in custom signs for your startup business, you should know a few things about different custom sign designs. Here are some of the most popular sign design trends that work based on location.

  1. Roadside Signs
     
    Since 71% of people look at roadside signs, reading what they say, investing in billboard space might be a good use of money. This is conditional on how close your business is located with respect to the highway on which you’re placing your signage. It’s also contingent on how applicable your services are to the average highway traveler. There’s a good reason that you mostly see fast food signage on the highway.
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  3. Indoor Branded Accents
     
    Start thinking about the custom sign designs you intend to use indoors. When people walk into your store, what will they think? Will it leave an impact? Design your indoor sign with class and creativity in mind, keeping brand imagery in focus as much as possible without allowing it to become distracting.
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  5. Directional Signs
     
    Have you ever had a hard time finding the entrance to a store you wanted to visit? Many people will persevere until they find the door, but you will almost certainly lose a few fleeting customers to confusion. Install simple signs directing them to your door to rectify this problem.
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  7. Lit Signage
     
    If you live in a city where there’s a lot of nighttime foot traffic, light up your signage to grab the attention of the more nocturnal customers. Custom lighting can work wonders in drawing attention to your store. It doesn’t necessarily need to be bright and flashy either. Some subtle spotlight accents on your custom storefront signage might be all you need.

 
There are many different ways to utilize signs as a lead generation tool. For brick and mortar stores, signs are the first line of brand image building to reach consumers’ eyes. Make sure to have a good first impression by spending time with a sign designer.

7 Most Important Early Storefront Investments

custom signStarting a retail store is difficult these days, but it can still be very profitable. Early on in the life of your business, you will most likely be on a very tight budget, but there are certain things that you absolutely must invest in to grow your business. Here are a few examples.

  1. Custom Signage

    You might think that custom signs should come later after you’ve settled into your new role as an entrepreneur, but you would be wrong. Custom outdoor signs are one of the most important things you can invest in. In fact, 60% of consumers say that a lack of signage has prevented them from entering a business.

  2. Decor

    You want your customers to feel a certain way when they enter your business. Proper decor is the first step toward establishing a professional store.

  3. Sensual Triggers

    You want people to remember your store and come back later. One way to do this is burning a familiar incense scent or lighting candles so that customers have a firmly implanted memory of your shop. Lighting, music, and comfort are all important as well.

  4. Social Media

    You simply can’t run a business these days without having a website and social media pages. Hire a professional to build these if you don’t know how.

  5. Online Reviews

    This is critical. Get good reviews early on or else your business doesn’t stand a chance. This can mean asking your friends to leave good reviews, but it really means providing the best possible service you can manage.

  6. Referrals

    Use a referral program to build a customer base. Give early customers a sizable discount when they invite their friends, and keep the program running until your store is more popular.

  7. Employees

    Nobody can do everything by themselves. Unless you own a very small shop with limited hours, hire employees you can trust to be bastions of customer service excellence.

When starting a new business, the environment is everything. Custom lighting, signs, scents, decor, and aura are the most important early investments you can make. They will help form the image your business wishes to present and bring in customers that are eager for a visionary new place to shop.

5 Unique and Effective Signage Strategies

signsSignage is always an important step toward creating a retail store that’s bustling with happy customers. This is reflected by the fact that 79% of Americans remember a business from their signage. The signs you use to advertise your business and strengthen your brand need to be both memorable and effective at targeting your key demographics. The following are different strategies you can use to convey a message to potential customers.

  1. Guerrilla Marketing

    This type of marketing takes time and creativity but can reach many more people than typical custom signs. While the idea behind guerrilla marketing is found in using company pens with your phone number on them, it has grown to be a form of viral marketing. Temporary street art with brand imagery, flash mobs, and skywriting are all in the spirit of guerrilla marketing. Combine the ephemeral nature of these ideas with the viral-worthiness of your sign design and you will be well on your way to wide-reaching signage.

  2. Informational

    Using concise and visible font, convey what your business is about. The key to informational signage is to keep it minimal and direct, but compelling and actionable all the same.

  3. Contact Point

    A very short description or catchphrase about your business, coupled with a phone number or web address, can provide people with a means to get in touch with your company.

  4. Mysteriousness

    Going with a minimalistic design without too much information about what your business does might seem like a bad idea. Well, it can be, but if you execute it correctly, consumers will be curious enough to look into it themselves. Make sure to have a page on your website ready to explain the intriguing signage.

  5. Location Based

    If you’ve ever seen signs for a fast food joint on the highway telling you exactly where to go, you know just how effective this strategy can be. If you provide necessary goods or services, consider sign placements on busy roads.

When choosing a sign company, make sure it is versatile, accommodating, and shares your desire for a well crafted and highly creative finished product. This is how you will ultimately find the best outdoor signs Pittsburgh has to offer, no matter what strategy you employ.