Often, starting a business is the easiest part of the process, but keeping it running by attracting customers is another story. Business owners in industries all over the world are constantly trying to find ways to advertise their business to the widest audience they can reach. In looking for new methods, they often overlook one of the oldest, most established ways of marketing their business. Custom architectural signage has been advertising businesses for as long as the written word has been used, and for good reason. Even today with all of the newest marketing techniques, signs account for half of start-up business’s new customers.