Author Archives: srs_webadmin

Custom Signage Isn’t the Place for a DIY Solution

custom signage

Have you ever seen a sign that seems, well, homemade? Unless it was for a lemonade stand, you probably questioned the professionalism of the business. After all, modern companies opt for custom signage created by experts, not signage that appears hastily put together.

If you’re waffling about investing in all areas of custom signage, remind yourself of all those DIY signs you’ve seen. Yes, you’ll pay a little more for the best quality signage, but you’ll also attract more traffic. Around seven out of 10 highway travelers read the messages they see on commercial signs, so don’t cut corners with yours.

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Why Outdoor Signage? 3 Main Advantages

outdoor signage

The COVID-19 pandemic has truly changed the world. There isn’t an industry across the globe that hasn’t been touched by this virus in some way. Organizations have had to shut their doors, many for good, and everyone else is fighting to stay afloat.

Hopefully, all this will pass in the next few weeks, but businesses need to start thinking about how they’re going to bring in new customers once their doors open up again. That’s where outdoor signage comes into play. It sounds simple because it is simple: great signs grab people’s attention, which leads to them physically walking into your store, and subsequently becoming lifelong customers.

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The Perks of Digital Signage

sign companies

Is your company struggling with visibility? Team up with sign companies to create a lasting impression on existing and potential customers.

High-quality signage can have a tremendous impact on your business outreach. Currently, more and more businesses are transitioning to digital, custom sign designs. Industry experts agree these digital signs pack the most potential. Learn more below.

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Are You Performing These Maintenance Tasks for Your Business Signage?

sign repairs

If you own a business, you’re probably already aware that almost 80% of Americans remember a business based on its sign. But if you’re not keen on regular signage maintenance, your business could be suffering more than you know. So whether you need immediate sign repairs or you want to take preventative action, here are a few signage maintenance tasks to add to your to-do list.

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Grab Customers’ Attention With Creative Outdoor Signs

sign company

Too few marketers realize outdoor signage is an incredibly valuable medium. Here are just a few of the stats:

  • Conversions and profits from outdoor signs are equivalent to running 24 full-page newspaper advertisements per year.
  • Startups owe half of their new customers to business signs.
  • Over half of customers–60%–take their business elsewhere when outdoor storefronts and physical locations lack clearly marked signage.

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4 Ways to Differentiate Your Business With Custom Signage

custom business lighting

Is it possible to let prospective customers know that your business is top-notch from their first glance at your storefront? Custom business lighting of your exterior signs makes it possible. In fact, seven out of 10 people said that they judged a company’s perceived quality by its visible signage. With that in mind, why not revisit the appearance and function of your business signs? Working with a leading-edge provider of commercial signs can help you edge out the competition and capture attention. Below are some of the key ways that the right lighted commercial signage can help you get more positive public attention, as well as sales traction.

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How High Quality Signs Can Enhance Your Business Reach & Improve Your Brand

high quality signage

Choosing the right kind of signage is vital for businesses of all kinds. When you use high quality signage, you gain many benefits that can help you to stand out among from competitors and secure the kinds of customers that will support you through thick and thin. But just how important are signs to your business? Here are a few ways in which high quality signage can enhance your business reach and strengthen your brand:

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