When most people think of signs, they recall images of spiky price bubbles with vibrant colors or something that just says, “Open.” 

In truth, signs encompass a wide variety of the things you see every day, whether or not you register them as being a traditional sign. When it comes to running a business, this can be an extremely useful advertising technique. 

In theory, most businesses could benefit from custom signage, but here are the top five industries. 

Retail

This one makes sense, right? Retail stores are littered with custom signs both inside and out, all of which aid the customer in buying something, getting around the store, or simply informing them of something. These signs are more influential over customers than most people think, and 79% of people in the United States will remember a business based on their sign. Retail signage is referred to as the “invisible salesman” because it often does the work without anyone ever realizing it. 

Restaurants and Bars

When you walk into a successful restaurant, chances are they have signs all over the place — bars too. These will differ from retail signs, and will generally endorse food or alcohol in some manner because that’s what these establishments are selling. Restaurants will often use creative custom signs to create an ambiance that will attract people. Bars do this similarly, as you might’ve seen with vibrant neon colors through a bay window. 

Auto Repair Shop

A two-door garage on a small lot that hasn’t been painted in 20 years isn’t going to draw in customers (unless it’s the only shop around). Outdoor signs that emphasize the companies qualifications and maybe even add a little professionalism will drastically improve how much traffic they might receive. Think about all the high-end mechanic and detail shops you know, they probably have one thing in common: unique and compelling signage. They might have a large building sign that has their logo on it, or a banner draped across the front entrance that lists some of their popular services. It’s an effective way of getting people interested in the shop.

Of course, these businesses aren’t the only ones that can benefit from quality signage. Anybody with a company could potentially benefit. So if you’re thinking about getting a sign installed, you’re making a smart move.

Need a sign fabricator? Call us today.